AWS for M&E Blog

Category: Amazon Simple Storage Service (S3)

Carlos Sainz Jr, Ferrari #55, during the Formula 1 AWS Gran Premio de Espana Practice 3, at the Circuit de Barcelona-Catalunya on 3 June 2023. Credit: Getty Images.

How Formula 1 drove cloud expertise to accelerate the future of motorsports

Neil Ralph, AWS Principal Sports Partnership Manager reflects on five years of working with Formula 1 in a conversation with Chris Roberts, F1 Director of IT, who spearheaded the organization’s cloud transformation journey. Carlos Sainz Jr, Ferrari #55, during the Formula 1 AWS Gran Premio de Espana Practice 3, at the Circuit de Barcelona-Catalunya on […]

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Real-time analytics for Amazon IVS live streaming with Datazoom on AWS

This blog post was co-authored by Tony Gentile (Datazoom), and Kerry Travilla (Datazoom). Introduction Observability of real user experiences is incredibly valuable for streaming service operators but can often be difficult or tedious to implement. Writing code to track every event from an application or video player is often prioritized lower than “getting things to […]

How FOX teamed up with AWS for AI-powered highlights

Groundbreaking Recap Feature, Catch Up With Highlights, Built with Amazon Media Replay Engine (MRE) With the digitization and continued advancement of broadcast delivery technology, sports fans have come to expect a dynamic viewing experience. Whether streaming a game live or recording to view on-demand, audiences are increasingly looking for standout elements in the coverage of […]

Generating input preview thumbnails using AWS Elemental MediaLive

Within the media and broadcast industry there is an incumbent need for broadcast operators to maintain visibility of video workflow health and performance. AWS Elemental MediaLive is a broadcast-grade live video processing service that creates high-quality streams for delivery to broadcast TVs and internet-connected devices.  MediaLive has a rich set of alerts, Amazon CloudWatch Events and […]

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IMT builds a modern infrastructure for the Seattle Kraken in time for game day

When the National Hockey League (NHL) announced its expansion into Seattle, local hockey fans were excited to get the chance to root for their first home team. The newly formed Seattle Kraken (Kraken) knew they had a unique chance to build a foundation for decades of fan engagement as they prepared for the 2021­–2022 season. […]

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Accelerating Motorsports: How NASCAR delivers real-time racing data to broadcasters, racing teams, and fans

This blog post was co-authored by Chris Wolford, Managing Director, Event & Media Technology at NASCAR. Introduction The National Association for Stock Car Auto Racing (NASCAR) has a rich history that dates back to the late 1940s. Over the years, NASCAR has become one of the most popular motorsport organizations in the world, giving fans […]

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Leverage AWS Serverless Application Model to run MediaInfo at scale

Media & Entertainment (M&E) companies often have a large number of media files stored in Amazon Simple Storage Service (Amazon S3). However, before using these files in media processing applications, they often need technical metadata about video codecs, frame rates, audio channels, duration, and more. MediaInfo, a unified display of the most relevant video and […]

High-level image of the Media.Monks remote broadcasting workflow.

How Media.Monks avoided carbon emissions using AWS for remote production

This blog is authored by Lewis Smithingham, SVP of Innovation, Media.Monks and Wes Hovanec, Virtual Studios Lead, Media.Monks. Sustainability featured more prominently than ever at this year’s National Association of Broadcasters Show. NAB has been described as “the world’s largest annual convention for broadcasters and the broader media, entertainment and technology industries”. Responding to growing […]

Cloud editing costs demystified

This blog is authored by Stephen Tallamy, CTO, EditShare. Cloud-based video editing has quickly evolved from vision to reality, accelerated by a pivot to remote workflows brought on by the global pandemic. As facilities and on-premises workstations sat idle and post houses faced supply chain delays in procuring kit, editorial studios, teams, and freelancers began […]

Endeavor Streaming unlocks new data opportunities in D2C streaming with AWS

This blog was co-authored by Ivy Lam and David Dwyer, Endeavor Streaming, and Kevin Yao and Simon Christie, AWS. As momentum for direct-to-consumer (D2C) streaming continues to build, more streaming providers are prioritizing audience personalization and retention. Though D2C streams provide a distinct advantage over traditional linear broadcasts when it comes to capturing first-party data, […]