AWS for M&E Blog

Category: AWS Elemental MediaLive

Part 2: Contextualized viewer engagement and monetization for live OTT events

This is the second in a series of blog posts about contextualized viewer engagement and monetization for live over-the-top (OTT) events. This post describes in technical terms how to use Amazon Web Services (AWS) to drive contextualization and deeper viewer engagement for live event streams. Click here to read the first post in the series. […]

In this diagram, two types of feeds are processed. First, the live RTMP feed from the game court is processed by the media pipeline using AWS Elemental MediaLive and MediaConvert services to create video clips. Second, Hawk-Eye and statistical feeds are pushed into Amazon Kinesis streams. Lambda processes these events and stores them in Aurora Serverless Postgres database.

How Infosys reimagines the game of tennis using AWS

This post has been co-authored by Rohit Agnihotri, Chief Architect of Infosys Tennis Platform, and Satheesh Kumar, Principal Solutions Architect at AWS Infosys is a global leader in next-generation digital services and has developed innovative solutions to engage stakeholders in the sports ecosystem. Infosys is the official digital innovation partner for major tennis events like the […]

Back to basics: Mechanisms used behind the scenes in video compression

Video encoding In this blog, we’re going to explain the fundamentals of the video encoding process (compression) in simple terms. The main purpose of compression/encoding is reducing the volume of data that are needed to capture, store, and transmit video. This leads to reductions in storage hardware, data transmission time, and required delivery bandwidth. While […]

On Air saves time on media workflows using Nomad Solution on AWS

Facing growing demand for a live concert experience On Air, a pay-per-view on-demand streaming service, launched its first streaming solution for live concerts and performances in 2020. During the COVID-19 pandemic, however, the demand for live streaming content increased more quickly than On Air could have anticipated. The company realized that it needed a more […]

AWS for M&E Video Tutorials: Trickplay with AWS Media Services

AWS for Media & Entertainment Video Tutorials are a series of short videos that cover best practices and actionable tips to build media workflows on AWS. In these on-demand videos, AWS media and entertainment experts answer common questions from customers and offer valuable insight about how to architect, deploy, and optimize your media workflows. In […]

Case Study: Magnetic Asia keeps entertainment alive with live streaming services on AWS

Magnetic Asia is a Hong Kong-based events management and production company offering end-to-end services. When the pandemic struck in 2020, Magnetic Asia expanded its business to build live streaming events platform Total Streaming and complementary virtual ticketing solution Total Ticketing. Initially, Magnetic Asia’s engineers spun up instances from scratch using virtual machines on Amazon Elastic Compute Cloud (Amazon […]

Color in the Cloud: Motion picture and television color grading and finishing on AWS with Baselight

Motion picture and television workloads that require high-fidelity color monitoring such as color grading, VFX compositing, digital intermediate, finishing, and master quality control have typically been precluded from running in the cloud due to the traditional 8-bit 4:2:0 sRGB color space limitations of pixel streaming clients such as Teradici’s CAS and AWS NICE DCV (NICE […]

AWS Elemental Link UHD brings viewers closer to Super Bowl Halftime Show in 4K

Football fans from across the country gathered in a packed SoFi Stadium on February 13, 2022 to see the Los Angeles Rams and Cincinnati Bengals face off in the biggest game of the year. At the same time, more than 112 million people worldwide tuned into a live event broadcast and stream to catch key […]

AWS for M&E Video Tutorials: Input switching with AWS Elemental MediaLive

AWS for Media & Entertainment Video Tutorials are a series of short videos that cover best practices and actionable tips to build media workflows on AWS. In these on-demand videos, AWS media and entertainment experts answer common questions from customers and offer valuable insight about how to architect, deploy, and optimize your media workflows. In […]

HTML5 Motion Graphics with AWS Media Services

AWS for M&E Video Tutorials: HTML5 Motion Graphics with AWS Media Services

AWS for Media & Entertainment Video Tutorials are a series of short videos that cover best practices and actionable tips to build media workflows on AWS. In these on-demand videos, AWS media and entertainment experts answer common questions from customers and offer valuable insight about how to architect, deploy, and optimize your media workflows. In […]