Category: Media & Entertainment

Audience expectations for animation are increasing with the size and resolution of their screens. They are expecting immersive experiences rich in detail and movement. In this article from Animation Magazine, hear from the creators of Paramount’s Sherlock Gnomes on how they harnessed the near-limitless capacity of the AWS Cloud Also, don’t forget to visit AWS at […]

If you missed our M&E Cloud Symposium on July 31, 2018, session recordings are now available for viewing. PRESENTATIONS Opening: State of Media and What’s New from AWS Ben Masek (Global M&E BD Lead, AWS) Usman Shakeel (Global M&E Tech Lead, AWS) Chris Kuthan (M&E Solutions BD, AWS) AWS M&E subject matter experts present AWS’s […]

Watch Scott Spector, AWS Professional Services Global M&E Lead, as he discusses The Evolving Media Pipeline Aided by Machine Learning at the June 27, 2018 vETC. This presentation covers the evolving media landscape of content delivered anytime, anywhere on any platform as new Machine Learning (ML) services help content creators navigate the end-to-end ecosystem from content […]

Guest post by Anupama Anantharaman | VP Product Marketing and Business Development for Interra The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. The media environment today is in a constant state of change. Broadcast and video streaming technologies […]

Guest post by Steeve Huin | Irdeto VP Strategic Partnerships The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. Part 1: CPIX, Your New Favorite 4-letter Word If you offer an OTT video service or are launching one, you […]

By Colin Cupp, AWS Thinkbox Product Marketing Manager SIGGRAPH is the premier event for computer graphics artists and professionals, drawing more than 16,000 attendees from around the world. With a schedule of rotating destination cities, this year’s event will be held in Vancouver, BC August 12-16. In years past AWS subsidiaries have exhibited at SIGGRAPH […]

  From APN Partner Amagi: Check out this webcast to understand why Digital First media companies should launch linear channels, and how cloud playout can help. Speakers: Baskar Subramanian, co-founder, Amagi Mark Stephens, Global Partner Segment Leader M&E, AWS Key topics covered: Changing content consumption preferences and linear OTT market growth Various paths to capture […]

The elasticity, scalability, and cost effectiveness of the cloud value proposition is attractive to media customers. One of the key design patterns in media and entertainment (M&E) workloads is using the cloud as a content lake and bringing the underlying processes closer without having to synchronize data. In this high-end graphics visualization business, a pixel-perfect, […]

Guest post by Helena Corvin-Swahn, Territory Studio A motion graphics and vfx specialist, Territory’s team of artists and designers rely on an ever-evolving relationship with technology to realise their creative work. In 2016, AWS Thinkbox Deadline was implemented to efficiently manage the increase in rendering requirements as the studio scaled. With an opportunity to create […]

AWS Elemental MediaTailor is a content personalization and monetization service that allows customers to implement stitched server-side ad insertion for streaming video while maintaining high quality of service. It uses dynamic transcoding to reduce storage requirements and ensure that video seamlessly transitions between advertising and primary content during playback. AWS Elemental MediaTailor manipulates the HTTP Live […]