Category: Direct-to-Consumer & Streaming

Overlay advertisements (also called banner advertisements) are often used during a broadcast to promote related or upcoming shows, or for general third-party advertisements. They are typically displayed in the lower third of the screen (overlapping the broadcast video), and disappear after a few seconds. Although these can be effective tools for building awareness about new […]

Over the past year, the requirements for remote communication have increased rapidly. Historically, over-the-top (OTT) content delivery was focused on reliably delivering high-quality content. There was less concern about latency, so technology was not focused on transmitting media with minimum delay time. With WebRTC technology that supports media transmission with latency of less than 1 […]

Amazon Interactive Video Service (Amazon IVS) helps developers easily build interactive live streaming experiences. It includes a player SDK, which unlocks ultra-low latency streaming across platforms. We are excited to announce the release of the Amazon IVS JW Player integration. This enables IVS customers to use the IVS player SDK with the added functionality and […]

Amidst the chaos of 2020, millions more people sought their news, information, sports, and entertainment via online video. This was evidenced by on-demand subscriptions up a record-setting 39% to 770 million viewers around the world. Overall video streaming increased in all regions, with Conviva reporting that time spent streaming in the fourth quarter of 2020 […]

Video streaming is no longer exclusively done by media companies. Schools, ecommerce retailers, tech companies, and banks are creating media content to distribute directly to their consumers. Video streaming, both live and on-demand, has become the prevailing communication tool to reach the target audiences. As the value and number of media assets grow, creating a […]

Authored by Marcus Box, CTO and Founder at M2A Media. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post.   When AWS announced the release of AWS Elemental MediaConnect in 2018, we at M2A could immediately see all […]

Authored by Scott Lunn, Head of Content at Grabyo. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. With no office drinks, secret Santas, or Christmas jumpers, cloud video platform Grabyo turned to Amazon Web Services (AWS) for […]

The following are sessions from the final week of re:Invent 2020 that we think M&E Attendees will appreciate. Click the links provided under the session to watch them on-demand. For all of the details on re:Invent, check out the Media & Entertainment attendee guide to AWS re:Invent 2020 post. Here are the sessions from week 1, […]

Working remotely has become more common, so many customers are looking for easy-to-setup and cost-efficient ways to deliver a reliable live video stream to their customers, colleagues, and business partners. For example, an auctioneer may want to stream their auctions for online bidding or a teacher may need to deliver remote lectures with live Q&A. For […]

Amazon Interactive Video Service (Amazon IVS) is designed to take care of all the technical complexities of delivering low latency live video to viewers anywhere. Amazon IVS comes with its own Player SDK, allowing you to focus your time on building engaging interactive experiences. In this post, we show you how to build something you may […]