Category: Direct-to-Consumer & Streaming

Established brands and startups around the world are discovering the power of live interactive video – from RushTix and Codices, to DeNA, BeLive, GoPro, and beyond. Using Amazon Interactive Video Service (Amazon IVS), these innovative companies are transforming the future of ecommerce, fitness, user-generated content, and more by optimizing the live streaming experience for creators and audiences. A managed live […]

As viewers shift from passively viewing into actively engaging with content during video playback, content providers can design and build interactive and actionable experiences for their audiences. Actionable video is context-aware and time-specific, allowing the viewer to respond to prompts about a person, place, or object while watching and interacting with video as it plays. […]

The new VOD business model In a previous blog post, we discussed how individual manifests of live content can be intercepted regardless of digital rights management (DRM). We proposed that running Synamedia Streaming Piracy Disruption (SPD) on Amazon Web Services (AWS) can help protect content. In this blog post, we expand on that model, describing […]

During the NAB Show 2022, Amazon Web Services showcased purpose-built solutions for media and entertainment (M&E) as well as technology-forward topics in its dedicated theater. Now, you can see many of these demonstrations and presentations on demand, which highlight the transformative power of the cloud across five solution areas for M&E: content production; media supply […]

AWS Elemental MediaTailor Channel Assembly makes it fast, easy, and cost-effective to build schedule-based streaming channels. For customers who have existing libraries of video content, it is more efficient to bulk add that content into MediaTailor so it can be incorporated into your channel’s schedule. In this post, I discuss how to use AWS Step […]

For the leaders at Gamestar+, game night is more than a leisure activity—it’s an avenue to improved social collaboration. “Games have the power to magically transform even the most awkward dinner parties into really fun events,” says Todd Young, cofounder and chief operating officer of Gamestar+. “They really have an intrinsic value to facilitate meaningful […]

This is the second in a series of blog posts about contextualized viewer engagement and monetization for live over-the-top (OTT) events. This post describes in technical terms how to use Amazon Web Services (AWS) to drive contextualization and deeper viewer engagement for live event streams. Click here to read the first post in the series. […]

Virtual comedy platform uses scalable, low-latency live stream technology Serious about comedy since its formation in 2015, RushTix transformed its in-person show ticketing hub into a robust virtual comedy streaming platform used by the likes of Patton Oswalt, Sarah Silverman, Jeff Dunham, John Cleese, and more as the pandemic shuttered comedy venues worldwide. Initially a […]

Authored by Jan Peiniger, creator of fitlive. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. Pandemic era lockdowns caused entire industries to seek alternative approaches to in-person interactions, a shift that affected businesses worldwide, including fitness. Many […]

Video encoding In this blog, we’re going to explain the fundamentals of the video encoding process (compression) in simple terms. The main purpose of compression/encoding is reducing the volume of data that are needed to capture, store, and transmit video. This leads to reductions in storage hardware, data transmission time, and required delivery bandwidth. While […]