AWS for M&E Blog
AWS Partners at IBC 2022
This year at IBC 2022, see demonstrations of AWS-enabled solutions for content production, media supply chain, broadcast, direct-to-consumer and data science & analytics featuring AWS Partners. Visit Amazon Web Services (AWS) on stand 5.C80 to experience the integrated story of how media and entertainment companies are moving their key workloads to the cloud.
Content Production Demo Partners
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Booth 13.D501, 7.B35 |
Booth 5.C80 |
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Booth 5.C80
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Booth 5.C80
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 Booth 13.L104, 7.B19 |
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Media Supply Chain Demo Partners
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Booth 7.C05 |
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Booth 5.B82 |
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Booth 7.C16 |
Booth 1.A15 |
Broadcast Demo Partners
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Booth 5.C76 |
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Booth 1.F76 |
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Booth 1.B20 |
Booth 2.B49 |
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Booth 5.H57 |
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Booth 11.B10 |
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Booth 11.B28 |
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Booth 1.C30 |
Booth 8.A44 |
Booth 7.C01 |
Direct-to-Consumer Demo Partners
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Booth 5.D65 |
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 Booth 5.C27 |
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Cloud Localization Blueprint
AWS will participate in the IBC 2022 Accelerator Innovation Project, “Cloud Localization Blueprint” (CLB) with AWS Partners Codemill, Fabric, Rightsline, Iyuno-SDI, SDVI, and Vidispine. The CLB is a first-of-its-kind project that brings together predominant supply chain software companies, service providers and leading entertainment companies, to create a definitive blueprint for distributing entertainment content globally. This project defines a best practices approach for building an AWS-based media supply chain for the localization of entertainment content, and is championed by Warner Bros. Discovery, The Pokemon Company International, and ITV.
From licensing to localization to final delivery, hear what these industry leaders believe are the key considerations for building a best practice cloud-based media supply chain for content localization.
Learn best practice architecture for a cloud-based localization supply chain presented live on stage at IBC 2022 – 11:00am – 11:45am, Sunday 11th September, Innovation Stage or view the blueprint when it is published in September.
AWS Partner demos
Find a number of AWS Partners demonstrating media solutions powered by AWS at IBC.
| Ateliere Creative Technologies (5.G12) will showcase Connect media supply chain using Elastic Load Balancing (ELB), Amazon Aurora Serverless DB, Amazon ECS, AWS Identity and Access Management (IAM), AWS Lambda, Amazon Route 53, Amazon S3, Amazon Simple Notification Service (Amazon SNS), Amazon Simple Queue Service (SQS) and AWS Elastic Beanstalk, as well as our Discover CMS white label OTT solution that utilizes CloudFront CDN.
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| Ateme (1.D71) will showcase its newly launched Ateme+, a SaaS offering for both live and file video processing, with performance optimizations on AWS.
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| BItmovin (5.C68) debuts Live Event Encoder available in the AWS Marketplace; and Playback, which combines Bitmovin’s Player, Analytics, and Stream Lab so customers can deploy, test, and optimize video delivery.
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| Codemill (6.C11a) will demonstrate Accurate Player, which adds autoscaling, real-time playback of J2K, MXF, and ProRes, directly from Amazon S3. Accurate.Video gains multi-asset editing and Cantemo MAM receives a brand new UI/UX.
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| EditShare (7.A35) will demonstrate EditShare FLEX cloud storage and asset management solutions including FLEX Cloud Edit with virtual workstations from AWS and FLEX Cloud Sync for back up to low cost Amazon S3 cloud storage. Learn more
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| Grabyo (5.F45) launches Replay at IBC, marking a significant milestone in building a production studio in the cloud. See it in action, as well as a host of new features. |
| Saturday, September 10 at 16:30, Grabyo (5.F45) will showcase its integration with Dejero’s mobile encoding units (2.B51) by producing a show live within the Grabyo platform. IBC attendees will see first-hand how simple and flexible a live production workflow can be in the cloud. |
| Grass Valley (9.A01) will demonstrate full cloud-based media production workflows on AMPP using Amazon EC2 and Amazon S3 object-based storage products.
Imagine Communications (2.B49) will demonstrate an end-to-end solution to plan, make, and monetize TV with addressable advertising using Imagine Aviator™ and SureFire™. The demo leverages AWS EKS, S3, RDS Aurora, Lambda, Rekognition and AmazonMQ, including AWS Elemental MediaTailor, MediaLive, MediaPackage, CloudFront and Lambda@Edge.
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| Interra Systems (7.C05) will demonstrate its industry-proven expertise in automated quality control and monitoring solutions, namely BATON and ORION-OTT, that support Amazon EC2 and Amazon S3, as well as interoperability with AWS Media Services.
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| Irdeto (1.D51) will demonstrate Irdeto Anti-Piracy services, a comprehensive suite of anti-piracy intelligence solutions to identify piracy trends, security weaknesses, and stop illegal content distribution. Irdeto Anti-Piracy services are built with AWS solutions including: AWS Elemental MediaLive, Amazon Elastic Kubernetes Service (EKS), Amazon RDS, Amazon SQS, AWS Lambda, Amazon S3, Amazon EC2, AWS Redshift, Amazon DynamoDB, Cloudfront Distribution, Amazon CloudWatch, Amazon Kinesis and Amazon Route 53. |
| Irdeto (1.D51) will demonstrate Irdeto App Watch, a unique solution for pay TV operators to leverage the power of data and analytics, creating new business opportunities, fighting piracy, protecting subscribers from malware and reducing TCO. Irdeto App Watch is built with AWS solutions including AWS Lambda, Amazon DynamoDB, Amazon Kinesis, Amazon QuickSight, AWS IoT and AWS Glue. |
| Irdeto (1.D51) will demonstrate Irdeto Server-Side Ad Insertion, an innovative advertising solution that allow pay TV operators, media owners, and broadcasters to maximize the value of premium ad inventory or support ad-funded services seamlessly and at scale. Irdeto Server-Side Ad Insertion is built with AWS solutions including: Amazon ElastiCache, Amazon DynamoDB, and Amazon CloudWatch. |
| Irdeto (1.D51) will demonstrate Irdeto Control, a multi-DRM solution, that allows pay TV operators and media distributors to scale with confidence and create new content monetization opportunities. Irdeto Control is built with AWS solutions including Amazon Route 53, AWS Global Accelerator, Amazon RDS, Amazon ElastiCache, Amazon Managed Streaming for Apache Kafka (MSK), and AWS Lambda.
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| Newsbridge (7.B09) will demonstrate a smart approach to digital asset management thanks to its multimodal indexing via artificial intelligence (AI), used for media logging, archiving, monetizing, or investigative research. Newsbridge builds with AWS computing, machine learning, serverless technologies and storage. Meet with Newsbridge at IBC
Optiva Media (B80), an EPAM Company, will be exhibiting its metaverse platform at booth 5.B80. Built with AWS technologies to ensure scalability, it allows Telco & Media companies to create their own metaverse supporting VR, AR and Web3D content. |
| Synamedia (5.A69) will showcase its suite of solutions to enrich, protect and deliver video, connecting to a bigger audience. Synamedia is cloud-native and built on AWS, offering robust, resilient, and scalable solutions.
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| Telestream (Booth 7.C16) will demonstrate Encoding.com powered by the Telestream Media Framework, built with Amazon EC2 and Amazon S3. The demonstration will feature media processing through encoding.com using Telestream’s media encoders.
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| Vizrt (7.C01) will show live production in the cloud with NDI-native 4K switching, audio mixing and sports replay, with Viz Vectar Plus and NewTek’s 3Play 3P2, built with Amazon EC2, EBS and NICE DCV. |
AWS + Partner Events
Dalet Pulse
Thursday, September 8th
7:00-9:00 PM
The College Hotel Foodbar and patio; Roelof Hartstraat 1 in Amsterdam
Dalet Pulse is a networking event co-sponsored by AWS and Bitmovin. Dalet Pulse offers an excellent opportunity to reconnect and celebrate the cutting-edge innovations the M&E industry is embracing.
Register Now
Amagi happy hour
Friday, September 9th, 2022
4:00 – 6:00 PM
Amagi Booth, 5.C76
All you ever wanted to know about the smart usage of spot instances
Saturday, September 10th, 2022
1:00 – 2:00 PM
Quortex Booth, 5.G53
Join experts for a presentation and Q&A about the Quortex unique patent with AWS Cloud and how to leverage spot instances for building a zero downtime system.
ContentWise networking event
Saturday, September 10th, 2022
5:00 – 6:00 PM
ContentWise Booth; 5.C65
Dalet Afterworks
Saturday, September 10th, 2022
5:00 – 6:00 PM
Dalet Booth, 1.A47
Afterworks on the show floor, relax and catch up with your colleagues from all over the world.
Evening cruise with Fabric and AWS
Saturday, September 10th, 2022
5:30 – 7:00 PM
RAI mooring – next to the Beach Bar at Strandzuid
Join Fabric and AWS for a boat cruise aboard the “Brodero” from the RAI back into Amsterdam. There will be a brief program on the value proposition of Fabric and how it integrates seamlessly into your supply chain leveraging AWS components, followed by drinks, appetizers, and the beautiful scenery of Amsterdam.
Watch the Grabyo team produce a live show
On Saturday, September 10 at 16:30, Grabyo (5.F45) will showcase its integration with Dejero’s mobile encoding units (2.B51) by producing a show live within the Grabyo platform. IBC attendees will see first-hand how simple and flexible a live production workflow can be in the cloud. Directly after the live show on Saturday, Grabyo (5.F45) will host a happy hour for attendees at its stand. Swing by to grab a drink and learn more about the latest developments in cloud-based video production.
Visit AWS Partners at IBC
Throughout the IBC exhibit halls, there are many AWS Partners that have completed the AWS Foundational Technical Review (FTR). The AWS FTR enables AWS Partners to identify and remediate risks in their products or solutions, providing specific guidelines to adopt a subset of AWS best practices to reduce risks around security, reliability, and operational excellence, as defined by the AWS Well-Architected Framework. Stop by their stand and see their solutions in action.
| Accedo | 5.D65 |
| Adobe | 13.D501, 7.B35 |
| Amagi Media Labs Pvt. Ltd.. | 5.C76 |
| Ateliere Creative Technologies | 5.G12, BS27 |
| ATEME | 1.D71 |
| BCNeXXT | 2.C17, 2.G110 |
| Blackmagic Design | 7.C49 |
| Bitmovin | 5.C68 |
| Broadpeak | 13.G111, 1.B79 |
| Codemill AB | 6.C11a |
| ContentWise | 5.C65 |
| Dalet | 1.A47 |
| EditShare | 7.A35 |
| Evergent Technologies, Inc | 5.D32 |
| Evertz | 5.D65 |
| EVS | 10.A25 |
| Globecast | 1.B30 |
| Grabyo | 5.F45 |
| Grass Valley | 13.G107, 9.A01 |
| Harmonic inc. | 1.B20 |
| Imagen LTD | 1.C37d |
| Imagine Communications | 2.B49 |
| Interra Systems | 7.C05 |
| Irdeto | 1.D51 |
| JW Player | 5.G57 |
| Kaltura | 1.D63 |
| M2A Media | 11.B10 |
| MediaKind | 1.D09 |
| Mux | 5.H47 5.H53 |
| NAGRA | 1.C81 |
| Newsbridge | 7.B09 |
| NVIDIA | 13.L104, 7.B19 |
| Optiva Media / EPAM | 5.B80 |
| Pebble | 8.B75 |
| Quantum Corporation | 7.C39 |
| Qumulo | 7.C27 |
| Qvest | 10.C25 |
| Radio.Cloud NexCast GmbH | 8.C81 |
| Riverside.fm | 6.A16 |
| Ross Video Limited | 11.B10 |
| SDVI Corporation | 5.C69 |
| Signiant | 5.B82 |
| Sony Media Cloud Services | 13.D202 13.D203 13.D204 Hall 8 – 8.MS22 |
| Synamedia | 5.A66 |
| TAG Video systems | 1.C30 |
| Telestream, Inc.. | 7.C16 |
| ThinkAnalytics | 1.A74 |
| Touchstream Veritone, Inc. |
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| Verimatrix | 1.C23 |
| Veset International Limited | 5.D36 |
| Vidispine | 7.C14 |
| Vizrt | 7.C01 |
| Zixi | 1.D81 |