Category: Analytics

This post is a joint collaboration with Andries Engelbrecht and James Sun of Snowflake, Inc. The cloud computing revolution has enabled businesses to capture and retain corporate and organizational data without capacity planning or data retention constraints. Now, with diverse and vast reserves of longitudinal data, companies are increasingly able to find novel and impactful […]

Every company, regardless of its size, wants to deliver the best products and services to its customers. To achieve this, companies want to understand industry trends and customer behavior, and optimize internal processes and data analyses on a routine basis. This is a crucial component of a company’s success. A very prominent part of the […]

Amazon SageMaker Data Wrangler reduces the time that it takes to aggregate and prepare data for machine learning (ML) from weeks to minutes in Amazon SageMaker Studio, the first fully integrated development environment (IDE) for ML. With Data Wrangler, you can simplify the process of data preparation and feature engineering, and complete each step of […]

“85% of buyers trust online reviews as much as a personal recommendation” – Gartner Consumers are increasingly engaging with businesses through digital surfaces and multiple touchpoints. Statistics show that the majority of shoppers use reviews to determine what products to buy and which services to use. As per Spiegel Research Centre, the purchase likelihood for […]

Amazon SageMaker Studio is the first fully integrated development environment (IDE) for machine learning (ML). It provides a single, web-based visual interface where you can perform all ML development steps, including preparing data and building, training, and deploying models. AWS Glue is a serverless data integration service that makes it easy to discover, prepare, and […]

With personalized content more likely to drive customer engagement, businesses continuously seek to provide tailored content based on their customer’s profile and behavior. Recommendation systems in particular seek to predict the preference an end-user would give to an item. Some common use cases include product recommendations on online retail stores, personalizing newsletters, generating music playlist […]

One of the challenges encountered by teams using Amazon Lookout for Metrics is quickly and efficiently connecting it to data visualization. The anomalies are presented individually on the Lookout for Metrics console, each with their own graph, making it difficult to view the set as a whole. An automated, integrated solution is needed for deeper […]

This is the second part of a series that showcases the machine learning (ML) lifecycle with a data mesh design pattern for a large enterprise with multiple lines of business (LOBs) and a Center of Excellence (CoE) for analytics and ML. In part 1, we addressed the data steward persona and showcased a data mesh […]

Organizations are increasingly building and using machine learning (ML)-powered solutions for a variety of use cases and problems, including predictive maintenance of machine parts, product recommendations based on customer preferences, credit profiling, content moderation, fraud detection, and more. In many of these scenarios, the effectiveness and benefits derived from these ML-powered solutions can be further […]

August 30, 2023: Amazon Kinesis Data Analytics has been renamed to Amazon Managed Service for Apache Flink. Read the announcement in the AWS News Blog and learn more. You may have applications that generate streaming data that is full of records containing customer case notes, product reviews, and social media messages, in many languages. Your […]