Category: Amazon Athena

Remote vehicle diagnostics is the ability to remotely detect and diagnose vehicle malfunctions. Connected mobility and improvements in On-Board Diagnostics (OBD) have made it possible to remotely diagnose vehicle malfunctions. Prior to connected vehicles the repair process was reactive. Service centers had little insight into vehicle malfunctions until they were brought in and inspected. Service […]

Programmatic advertising applications leverage large volumes of data (petabyte scale) to make decisions on delivering personalized experiences to users. Organizations need to have a granular visibility into their data transfer cost to make better decisions on the bidding process and leverage cost optimized design patterns. Amazon Web Services (AWS) offers different tools and techniques to […]

In this blog, we show how you can leverage AWS purpose-built health care and life sciences (HCLS), machine learning (ML), and analytics services to simplify storage and analysis across genomic, health records, and medical imaging data for precision health use cases. The included reference architecture is built on AWS HealthOmics, AWS HealthImaging, and AWS HealthLake services which enable you […]

Real-time Bidding (RTB) has transformed online advertising by automating ad transactions through auctions, enhancing efficiency and precision. However, RTB faces challenges like transparency issues and ad fraud risks. Using Databricks on Amazon Web Services (AWS) addresses these challenges with the Databricks Real-time Bidding Accelerator, which leverages machine learning and predictive analytics to optimize RTB strategies, […]

One of the biggest challenges faced by online retailers is shopping cart abandonment, where customers add items to their shopping carts but ultimately leave the website without making a purchase. To overcome this hurdle and optimize sales opportunities, businesses must prioritize the implementation of efficient customer notification and insight strategies. These strategies play a vital […]

Large language models (LLMs) are revolutionizing the way we interact with technology, and AWS HealthLake is no exception. HealthLake is a secure, HIPAA-eligible data lake that allows healthcare organizations to store, transform, and analyze their health data at scale. By combining HealthLake with an LLM, healthcare providers can interact conversationally with their data, gaining insights and making decisions […]

Autonomous driving (AD) and highly automated driving are key technologies in the automotive industry. Fully realized, they have the potential to fundamentally transform the automotive and mobility industries through improved comfort and safety and new business models for automobile manufacturers. The BMW Group is one of the leading OEMs in the automotive industry. This year, […]

Introduction Daily rig reports, such as drilling, completion, and workover reports, are critical to the oil and gas industry because they provide important information about all rig operations (Figure 1) and help maintain operational efficiency and safety. However, manually processing these reports can be a daunting task, especially given the large volumes of drilling and […]

Clickstream data refers to the collection of digital interactions that occur between a user and a website or mobile application. Capturing and creating usable insights from user data in real-time can be challenging. Amazon Web Services (AWS) serverless services can help by providing a scalable architecture to seamlessly capture, process, visualize and load clickstream data […]

In today’s competitive world, customer obsession isn’t an option, it’s an imperative. Mastering customer obsession starts with data—demographics, psychographics, transactions, purchase records, support cases, product usage, shopping habits, content preferences, and more. According to Gartner report, less than 10% of companies have a 360-view of the consumer. Not because they don’t try, but because it […]