Accelerate technology innovation and excellence with AWS Consumer Goods Competency Partners

The consumer goods industry is undergoing significant change—driven by rapid shifts in customer preferences, supply chain disruptions, and emerging technologies and regulations. Technology is set to transform consumer goods industry efficiency over the next several decades. Applying McKinsey Global Institute research on technology applications and likely maturity curves, we expect that within the next decade, technology will generate 55–60 percent savings in the supply chain, 45–55 percent in back-office functions, and 40–45 percent in commercial functions.

Key technologies driving such transformation are generative and applied AI, robotics and robotic process automation, next-generation analytics, and autonomous vehicles. These will have major implications for technology investment, as well as organizational right-sizing, career pathing, and third-party collaboration. Every consumer goods organization needs an enterprise strategy to plan for these changes.

In this dynamic landscape, companies must remain agile and prioritize innovation to capitalize on new opportunities. Success hinges on using deep insights to enhance operational efficiency and create customer-centric brands that resonate with today’s discerning consumers.

To address this critical need, we’re excited to announce the AWS Consumer Goods Competency, an AWS Partner Network Specialization Program that helps our industry customers find the right technology offered by our top partners. AWS Consumer Goods Competency Partners deliver leading industry technology solutions and expert consulting services. They support an end-to-end transformation of operating models for consumer goods companies across six solution areas: marketing, supply chain, manufacturing, product development, unified commerce, and IT and digital transformation.

These validated AWS Partners offer tested solutions and services that accelerate digital transformation across an entire enterprise. Their offerings help drive operational efficiencies, boost sales and marketing initiatives, and build brands consumers love.

As AWS General Manager for Retail and Consumer Goods Ravi Bagal noted, “Consumer Goods companies face increasing pressure to innovate and adapt to rapidly changing consumer preferences, supply chain complexities, and regulatory requirements. The AWS Consumer Goods Competency recognizes our industry partners with proven expertise in delivering solutions that address these unique challenges.”

Launch Partner showcase

The AWS Competency Partner Program is designed to identify and validate AWS Partners with demonstrated technical expertise and proven customer success. These AWS Partners have passed a rigorous technical validation rooted in the AWS Well-Architected framework for designing, building, and operating reliable, secure, and efficient solutions in the cloud.

We invite you to explore the following AWS Consumer Goods Competency Launch Partner solutions recommended by AWS:

AllCloud
Amplience
Anaplan
Bria
Contentful
Cropin
Databricks
DXC Technology
Fractal Analytics
Genpact
HighRadius
Infor
Infosys Equinox
Ivy Mobility
Kyndryl
MiT Systems
MoEngage
o9 Solutions
Overcast HQ
Peak
Salesforce
SAS
Schuberg Philis
Solvoyo
Spryker
Syntax
Tastewise
Tenovos Corporation
Tiger Analytics
Treasure Data
Tredence
Vercel Frontend Cloud
VTEX
Weaviate

Explore the AWS Consumer Goods Partners page to learn more.

Become an AWS Consumer Goods Competency Partner

AWS Partners with consumer goods solutions can learn more about becoming an AWS Competency Partner.

In addition to AWS Specialization Program support, Consumer Goods Competency Partners receive unique benefits, such as go-to-market strategy workshop planning sessions. To learn more, review the AWS Specialization Program Benefits Guide in AWS Partner Central (login required).

Prior to applying, AWS Partners that want validation of their consumer goods solution through the AWS Competency Program must already be validated or differentiated members of the Software or Services Path.

To apply, review the Program Guide and access the application in AWS Partner Central.