Tag: Salesforce

The AWS Partner community is energized about the potential of generative AI, and we recognize there are unique considerations for bringing these applications into production for commercial use cases. Ruba Borno, VP, WW Channels & Alliances at AWS, shares why AWS Partners are an integral part in ensuring customers realize the full value of generative AI offerings. Working together, AWS and partners will be guiding the development of business innovations and solutions for customers of all sizes and industries.

Salesforce Service Cloud Voice (SCV) natively integrates the Amazon Connect contact center platform into Salesforce’s CRM software. This delivers a new contact center solution that brings together voice conversations, digital channels, and CRM data. Learn about the pre-built integrations, deployment options, and architectural mapping patterns pertaining to SCV, and see an example of inbound customer journey with data flow and API calling sequence.

We’re excited to introduce the AWS Partner CRM Connector for Salesforce to help AWS Partners share opportunities and receive referrals from Amazon Web Services (AWS) within their Salesforce CRM. The AWS Partner CRM Connector eliminates the need to write custom code or update information in separate platforms—saving partners hours in managing their sales pipeline. Benefits include a unified experience, no additional costs, and no custom code required.

Announced during a Partner Awards Gala at AWS re:Invent, the 2022 AWS Partner Awards recognize a wide range of AWS Partners which have embraced specialization, innovation, and collaboration over the past year. AWS Partner Awards honor partners whose business models continue to evolve and thrive on AWS as they work with customers. Please join us in congratulating these top AWS Partners who are dedicated to helping customers build, market, and sell their offerings so they can grow successful cloud businesses.

Engage360, built by Persistent Systems and powered by Amazon Kendra, is a security-certified app on Salesforce AppExchange that lets you provide machine learning-powered search and recommendations right inside Salesforce Sales Cloud, Salesforce Service Cloud, and Salesforce Financial Services Cloud. It transforms how Salesforce users securely discover, access, and deliver relevant knowledge distributed across disparate enterprise information silos and content formats.

Salesforce Event Relays enable bidirectional event flows between Salesforce and AWS through Amazon EventBridge. This opens up opportunities to build event-driven, near real-time applications, responding to feedback and outside triggers as they happen. In this post, we use the bidirectional integration to pass events from Salesforce to AWS to send SMS messages, and notify you when a user responds to your message. This is an event-driven architecture, leveraging Custom Platform Events in Salesforce.

A SaaS data platform may run in the account of an ISV or a dedicated account provided by the customer. Learn about the main AWS services SaaS data platforms can integrate with to provide customers with a seamless experience and take advantage of AWS services in order to accelerate their drive to meeting their business goals. Explore how those integrations can be built and examples of AWS ISV Partners who have successfully developed these integrations.

From a wide range of AWS Partner success stories to new partner programs launched at AWS re:Invent, here’s a look at the most popular APN Blog posts we shared in 2021. Our goal with this blog has always been to share timely and relevant news, technical solutions, partner stories, and more from Amazon Web Services and the AWS Partner Network (APN) specifically. Thank you for reading the APN Blog, and Happy New Year to all our AWS Partners and customers!

Organizations are rapidly adopting SaaS solutions to better serve their end customers using specialized software, but using SaaS services can lock key business data in different “data islands” that are hard to integrate. AWS recently announced the extension of support for Zendesk as both source and destination in Amazon AppFlow. This expanded integration enables customers to transfer data bi-directionally between Zendesk and other AWS and SaaS services in just a few clicks.

Many SaaS applications boast of microservices as a means to divide a monolithic architecture into easily manageable solutions. Sometimes these microservices have their own databases. To maintain data consistency across the system, you need to implement a data synchronization system between source and target data persistence layers. Learn how Trantor has developed a solution using Amazon AppFlow to easily synchronize the data between Salesforce and Amazon RDS for PostgreSQL in near real-time.