AWS Partner Network (APN) Blog
Tag: Cloud for a Cause
How Braze on AWS Helps the American Cancer Society Drive Increased Donations
To build even stronger relationships with their audience, the American Cancer Society sought a way to interact with users and drive increased app usage and donations. To get there, they teamed up with Braze, which has been providing brands with built-for-purpose customer engagement capabilities since 2011. The Braze platform makes messages feel more like conversations between you and your customers across channels such as push notifications, email, in-app messages, and more.