Tag: AWS ISV Accelerate Program

Learn about new initiatives to help Partners co-sell with AWS, including building scalable and automated co-sell systems and tools, enhanced partner benefits, co-marketing mechanisms, funding opportunities, and increased customer lead generation.

We’re excited to introduce the Business Outcomes Xcelerator (BOX) Program, designed to help partners develop and deliver solutions that meet the demands of Line of Business (LOB) buyers and accelerate revenue growth. This innovative program equips technology and services partners with the necessary tools, resources, and financial incentives to build, go-to-market, and sell outcome-driven solutions through AWS Marketplace, enabling them to deliver differentiated value to customers across various industries and use cases.

This post covers 10 enhancements we’re rolling out across our AWS Partner programs and services to drive partners to new heights of productivity and profitability. Announced at AWS re:Invent 2023, these enhancements are aimed at providing you more relevant and prescriptive guidance, where you need it, in a consistent and predictable manner. Learn how we’re ensuring that AWS Marketplace and partner programs provide demonstrated pathways to success—helping you drive greater customer value and profitability.

Developing a co-sell program that supports your organization’s collaboration objectives with AWS involves identifying necessary activities and managing them to deliver results. The best practices outlined in this post are considered evergreen and have positively impacted AWS Partners who have prioritized their go-to-market strategy with AWS. To follow this guide, you must be a member of the AWS Partner Network (APN) and participate in the AWS ISV Accelerate Program.

With a better understanding of how to build intentional sales plays throughout the funnel, partners in the AWS Global Startup Program can identify areas of growth and success through a joint partner plan. This post provides a blueprint on how to collaborate with AWS to plan and execute a joint go-to-market motion with the AWS Global Startup Program, an invitation-only, GTM program for early- to mid-stage software startups that have raised funding, achieved product-market fit, and are ready to scale.

If your organization requires a faster time to market for Internet of Things (IoT) applications, AWS Partners have flexible, pre-built solutions to help reduce risk while building the foundational elements that are required to deploy an IoT solution at scale. Businesses interested in deploying an IoT solution should carefully consider which AWS Partner will best fit their organization’s needs, keeping in mind a few key elements, including capabilities, tenancy, security and compliance, migration, and pricing.

AWS Partners represent a variety of geographies, backgrounds, and interests. With a network so widespread, AWS collaborates with businesses that excel in providing value-added services to customers from varied industries, including healthcare and life sciences, travel and hospitality, financial services, energy and utilities, media and entertainment, automotive, education, and more. Our industry-focused approach leverages specialized expertise and purpose-built solutions to help partners transform with AWS and solve the challenges facing various markets.

From the Special Olympics to GE Healthcare, we’re excited to share a few stories to help you learn how customers have accelerated their cloud adoption and fueled innovation with AWS Partners. Uniquely positioned to help customers take full advantage of all that AWS has to offer, AWS Partners comprise a diverse network of more than 100,000 companies from 150+ countries. More than 90% of Fortune 100 companies and the majority of Fortune 500 companies utilize AWS Partner solutions and services.

By undergoing a Foundational Technical Review (FTR), AWS Partners can gain valuable technical and business benefits by addressing important requirements and managing ongoing compliance. Thinknum, an Advanced Tier Services Partner, engaged in the AWS FTR to identify key opportunities for improvement in its AWS account configuration and receive guidance on how to implement improvements to its security, reliability, and operational posture.

Introducing the AWS Partner Profitability Framework, an intuitive and reliable way to maximize business value with the AWS Partner Network (APN). The AWS Partner Profitability Framework optimizes the partner journey to broaden the value and deepen expertise across various business models. According to a 2022 study conducted by Canalys, partners with a breadth of offerings can achieve a $6.40 multiplier per $1 AWS sold.