Tag: AWS Partner Central

At AWS, we believe our partners are well-positioned to support specialized customer needs, either through providing consultative support or specialty business applications with integrated generative AI capabilities. This is why we are introducing the Generative AI Center of Excellence (CoE) for AWS Partners. It’s a digital experience open to all partners within the AWS Partner Network (APN). Learn how the CoE delivers optimized learning paths to implement generative AI solutions for customers.

We are excited to introduce the Partner Initiative Funding (PIF) template in the AWS Partner Funding Portal (APFP), enabling AWS Partners to easily self-access their agreement and any initiative funds without relying on their AWS partner manager. The template unifies and standardizes the different funding experiences into one template, and provides funding transparency throughout the funding cycle. This improves the overall funding process time for partners by having a configurable workflow.

At AWS, we’re at the forefront of an exciting transformation to drive our partners to new heights of productivity and profitability. Whether you want to reach new customers, sell alongside AWS sellers, or accelerate sales through AWS Marketplace, this transformation expands your opportunities every stage of your journey. In this post, we share key enhancements we’re making over the next six months to deepen your expertise and broaden the value across your business models.

With the contact center and customer experience industry evolving rapidly, more businesses are seeing the benefits of investing in innovative solutions, like Amazon Connect, to streamline their systems. We’re excited to announce the Amazon Connect Ready specialization to support seamless customer engagement across multiple channels; improve employee productivity through enhanced data collection; and provide analytics, insights, and optimization dashboards.

Enterprises undergoing digital transformation in the cloud are realizing the benefits of running their applications in containers. To help customers streamline containerized workload implementations, we’re excited to announce the Amazon ECS Delivery specialization. Amazon ECS Delivery Partners have technical expertise in assessing, scoping, designing, integrating, deploying, operating, and optimizing container environments using either Amazon Elastic Container Service (Amazon ECS) or AWS Fargate.

Customers are increasingly purchasing software and services in AWS Marketplace to take advantage of added efficiencies, cost savings, and flexible payment and terms. As we continue to transform the AWS Partner experience, we’re focused on scaling AWS Marketplace to help you drive greater customer value. In this post, we share key operational and self-service enhancements we’ve made to help you scale your offerings in AWS Marketplace, while lowering your operating costs and accelerating time-to-close.

We’re excited to share a preview of the enhancements we’re making to partner programs and tools to deliver greater customer value and partner profitability—including making it easier to leverage programs by aligning them to your business models and scaling AWS Marketplace to expand your customer reach and accelerate sales. The AWS Partner experience transformation is aimed towards helping you deliver different levels and types of value to customers—to win more, win bigger, and win faster.

We’re excited to introduce the AWS Partner CRM Connector for Salesforce to help AWS Partners share opportunities and receive referrals from Amazon Web Services (AWS) within their Salesforce CRM. The AWS Partner CRM Connector eliminates the need to write custom code or update information in separate platforms—saving partners hours in managing their sales pipeline. Benefits include a unified experience, no additional costs, and no custom code required.

As part of our commitment to improving the partner experience, Amazon Web Services (AWS) is excited to announce the launch of AWS Partner Central 2.0—a redesigned partner portal that simplifies and improves your ability to build, market, and sell with AWS. AWS Partner Central 2.0, which begins rolling out on January 5, introduces new site navigation, a modern look and feel, faster load times, improved personalization, and in-app guidance.

Tens of thousands of customers—from startups to large enterprises—are realizing significant price performance using AWS Graviton-based instances in Amazon EC2. The AWS Graviton Delivery specialization makes it easy for customers to accelerate and scale their adoption of AWS Graviton to achieve better workload performance and cost savings. AWS Graviton Delivery Partners have hands-on experience and proven expertise to help customers achieve better workload performance and cost savings with Graviton.