Category: Launch

In today’s fast-evolving digital landscape, security remains a concern for organizations of all sizes. As the threat landscape evolves, so do the solutions that address these challenges. The AWS Security Competency for ISVs aligns partner cyber security offerings to the needs of AWS customers, which is why the program now includes the “Data Security Posture Management” use case in the Data Protection category, and the “Temporary Elevated Access Management” use case in the Identity and Access Management category.

We’re excited to announce the AWS Automotive Competency, which helps AWS customers build towards an autonomous, customer-centric, and safe and sustainable future. The AWS Automotive Competency highlights specialized AWS Partners offering professional services and software solutions for automotive customers across: autonomous mobility, software-defined vehicle, connected mobility, sustainability, digital customer experience, product engineering, manufacturing, and supply chain.

Our partners have shared that in today’s environment engaging new customers or early cloud adopters is complex. The new Customer Engagement Incentive supports partners to engage companies in the early stages of AWS Cloud adoption and accelerate their growth on AWS. The incentive is designed to lower the cost of sale, increase profitability, and grow customer adoption of AWS services by recognizing partner efforts when engaging with new customers.

At AWS, we’re at the forefront of an exciting transformation to drive our partners to new heights of productivity and profitability. Whether you want to reach new customers, sell alongside AWS sellers, or accelerate sales through AWS Marketplace, this transformation expands your opportunities every stage of your journey. In this post, we share key enhancements we’re making over the next six months to deepen your expertise and broaden the value across your business models.

With the contact center and customer experience industry evolving rapidly, more businesses are seeing the benefits of investing in innovative solutions, like Amazon Connect, to streamline their systems. We’re excited to announce the Amazon Connect Ready specialization to support seamless customer engagement across multiple channels; improve employee productivity through enhanced data collection; and provide analytics, insights, and optimization dashboards.

Enterprises undergoing digital transformation in the cloud are realizing the benefits of running their applications in containers. To help customers streamline containerized workload implementations, we’re excited to announce the Amazon ECS Delivery specialization. Amazon ECS Delivery Partners have technical expertise in assessing, scoping, designing, integrating, deploying, operating, and optimizing container environments using either Amazon Elastic Container Service (Amazon ECS) or AWS Fargate.

The 2023 AWS Partner Awards honor partners who have demonstrated outstanding results and innovation with the use of AWS products and solutions. AWS Partners can self-nominate themselves to be considered across a select number of AWS Partner Award categories. Award submissions will be reviewed by a third-party and selected with special emphasis placed on customer success use cases presented in the nomination form. All nominations must be submitted by 11:59 PM PDT on August 17, 2023.

Customers are increasingly purchasing software and services in AWS Marketplace to take advantage of added efficiencies, cost savings, and flexible payment and terms. As we continue to transform the AWS Partner experience, we’re focused on scaling AWS Marketplace to help you drive greater customer value. In this post, we share key operational and self-service enhancements we’ve made to help you scale your offerings in AWS Marketplace, while lowering your operating costs and accelerating time-to-close.

Designing industry blueprints is driven by the need to address various challenges in package development for industry solutions. AWS Industry Blueprints for Data & AI (Preview) is an open-source initiative from that offers a collection of building components, including code modules and solution accelerators, to facilitate the configuration and deployment of tailored components for various industry verticals’ turn-data-to-insights needs.

The AWS Partner community is energized about the potential of generative AI, and we recognize there are unique considerations for bringing these applications into production for commercial use cases. Ruba Borno, VP, WW Channels & Alliances at AWS, shares why AWS Partners are an integral part in ensuring customers realize the full value of generative AI offerings. Working together, AWS and partners will be guiding the development of business innovations and solutions for customers of all sizes and industries.