Tag: Music / Media / Entertainment

Nowadays, hardly a week goes by without fresh news of the struggles of media companies to adapt to the daunting economic landscape of the digital age. To face this challenge, iVideoSmart (IVS), a 3 year old startup based in Singapore, proposes an advertising business model based on the selling power of video.

For Bryan Loh and the team at RINGS.TV, building a live streaming platform specifically for the arab community seemed like a no brainer, especially given the success of similar platforms like Periscope and Facebook live. What those platforms lacked, however, was knowledge of the Arab market, something that Loh and his team had in spades.

Jean Gaillard, Co-founder & CEO of Nomalab, chats with AWS about how the French startup is simplifying digital content logistics, the wide range of customers it serves, and how his experiences working in media production provided inspiration.

Imagine you’re a car manufacturer who wants to advertise on a news site, but you don’t want your advertisement to run alongside a story about the diesel emissions scandal. Or you sell something in an online shop and need to comb through the reviews, social media feeds and comments to figure out what users want in the next product upgrade or what they think of your customer service. Building a tool that could aggregate and analyze all the keywords, phrases and tonalities—whether the sentiment is positive or negative—would take a couple of years, a specialized development team, and at least half a million dollars. Enter hyScore.io, a customizable API that combines natural language processing and machine learning to create solutions for native advertising, contextual targeting, URL/text inventory searches and any number of other uses.

VICE had a large-scale problem to solve. Their ecosystem had become too large in terms of the number of brands they supported—they currently have sites in 35 different countries in 18 languages, which read in different characters and directions—and their engineering team wanted to make sure the reading experience worked well for everyone.

Sam Parnell has been an AWS evangelist most of his career. While Chief Technology Officer at popular sports news site Bleacher Report, he ran the company “100 percent on AWS.” When Turner Broadcasting acquired Bleacher Report in 2012, Parnell got involved with aspects of the media giant’s infrastructure, and again started moving critical operations into the cloud.

VERO’s infrastructure was hosted in a Rackspace data center in London. After facing some capacity and scalability issues with Rackspace, VERO had decided to explore external options. This migration was critical for the customer.

The Internet has transformed the way we consume content. Streaming video platforms like Netflix and YouTube have overtaken traditional video formats like cable TV and live programming among digitally-native audiences.

When developing a startup, it’s important to think about your company in the simplest terms possible. For Ryan Born, the CEO and co-founder of HAAWK, a company that helps to monetize and enforce copyrights on user-generated video and audio platforms (think YouTube, Facebook, and Spotify), his mission is simple: to create the TurboTax of music licensing.

James Norman, founder and CEO of Pilotly, may have come up through the entertainment industry, but he’s got a broader target in mind.