Author: Michelle Kung

Kim Walsh, Global VP at HubSpot for Startups, unpacks the key components to a winning GTM strategy for startups.

Imagine you’re a car manufacturer who wants to advertise on a news site, but you don’t want your advertisement to run alongside a story about the diesel emissions scandal. Or you sell something in an online shop and need to comb through the reviews, social media feeds and comments to figure out what users want in the next product upgrade or what they think of your customer service. Building a tool that could aggregate and analyze all the keywords, phrases and tonalities—whether the sentiment is positive or negative—would take a couple of years, a specialized development team, and at least half a million dollars. Enter hyScore.io, a customizable API that combines natural language processing and machine learning to create solutions for native advertising, contextual targeting, URL/text inventory searches and any number of other uses.

With competition at an all time high, it’s critical that startups deliver technical features quickly without compromising quality or security. CLEAR, a biometric security startup popular at U.S. airports, has been successful at both quality and security for their customers while running on AWS and leveraging Terraform and GitOps practices.

As an interactive video company, WIREWAX processes thousands of videos every single day. Each video uploaded to our platform goes through our computer vision algorithms to automatically detect faces and objects, languages, generate subtitles and much more.

On Wednesday, March 27th, ten startups, including Calm, Wag, and Bill.com, spoke at the Startup Central theater at the AWS Summit – Santa Clara. Their talks spanned the gamut from fraud detection to AWS Fargate. Watch their talks.

“My career has been around startups all the way,” says Or Tamir, co-founder and COO of Explorium. “This is something I’ve always wanted to do.” Because startups have composed the foundation and the scaffolding of Tamir’s career, he views the fact he ended up co-founding and helming a project like Explorium as almost inevitable. In a way, it was a logical next step: “co-founder” and “COO” were two of the only job roles in the world of startups that Tamir hadn’t yet tackled.

Lukas Keller, CEO of Presono, on why he decided to join the Austrian presentation platform startup, and Martin Behrens, Co-founder and COO of Presono, on how the company shows and uses data.

Industries like financial services, consulting, and insurance require solutions that ensure the safety of data against hackers. Companies must also retain access to data and provide it to regulators or other legal entities when needed. Symphony, a secure and robust collaboration platform, was born to serve these industries. With over 400,000 users across 400 of the most demanding companies, Symphony is used for internal collaboration as well as collaboration between firms.

Kateryna Khotkevych, Software Engineer at food delivery service Delivery Hero, talks to us about how data helps the delivery industry, how the company uses machine learning, and how AWS helps them grow their business. 

As hoteliers shift more and more toward becoming data scientists, the amount of data needed—and available—is growing at exponential rates. It’s critical that this data is stored somewhere easily accessible in real time for operators and technology systems, while at the same time kept safe and secure.