AWS Messaging & Targeting Blog
Tag: amazon ses
Using one-click unsubscribe with Amazon SES
Gmail and Yahoo have announced new requirements for bulk senders that take effect in February 2024. The requirements aim to reduce delivery of malicious or unwanted email to the users of these mailbox providers. We recommend that Amazon SES senders who operate outside of the SES sandbox assume these bulk sender requirements apply to them. […]
An Overview of Bulk Sender Changes at Yahoo/Gmail
In a move to safeguard user inboxes, Gmail and Yahoo Mail announced a new set of requirements for senders effective from February 2024. Let’s delve into the specifics and what Amazon Simple Email Service (Amazon SES) customers need to do to comply with these requirements. What are the new email sender requirements? The new requirements include long-standing best practices […]
Building a generative AI marketing portal on AWS
Introduction In the preceding entries of this series, we examined the transformative impact of Generative AI on marketing strategies in “Building Generative AI into Marketing Strategies: A Primer” and delved into the intricacies of Prompt Engineering to enhance the creation of marketing content with services such as Amazon Bedrock in “From Prompt Engineering to Auto […]
Amazon SES: Email Authentication and Getting Value out of Your DMARC Policy
Amazon SES: Email Authentication and Getting Value out of Your DMARC Policy Introduction For enterprises of all sizes, email is a critical piece of infrastructure that supports large volumes of communication. To enhance the security and trustworthiness of email communication, many organizations turn to email sending providers (ESPs) like Amazon Simple Email Service (Amazon SES). […]
Handling Bounces and Complaints
As you may have seen in Jeff Barr’s blog post or in an announcement, Amazon Simple Email Service (Amazon SES) now provides bounce and complaint notifications via Amazon Simple Notification Service (Amazon SNS). You can refer to the Amazon SES Developer Guide or Jeff’s post to learn how to set up this feature. In this […]
How quirion created nested email templates using Amazon Simple Email Service (SES)
This is part two of the two-part guest series on extending Simple Email Services with advanced functionality. Find part one here. quirion, founded in 2013, is an award-winning German robo-advisor with more than 1 billion Euro under management. At quirion, we send out five thousand emails a day to more than 60,000 customers. Managing many […]
How quirion sends attachments using email templates with Amazon Simple Email Service (SES)
This is part one of the two-part guest series on extending Simple Email Services with advanced functionality. Find part two here. Update: The TestRenderEmailTemplate API used to send emails with attachments has a limit of 1 operation per second. If your expected peak traffic is higher than this, the solution demonstrated in this case study may […]
Building Generative AI into Marketing Strategies: A Primer
*This blog is part of a series of blog posts. Check out: For a practical deep dive into how to build a generative AI marketing portal using AWS Services and microservice architecture: Building a generative AI marketing portal on AWS Introduction Artificial Intelligence has undoubtedly shaped many industries and is poised to be one of […]
How to list over 1000 email addresses from account-level suppression list
Overview of solution Amazon Simple Email Service (SES) offers an account-level suppression list, which assists customers in avoiding sending emails to addresses that have previously resulted in bounce or complaint events. This feature is designed to protect the sender’s reputation and enhance message delivery rates. There are various types of suppression lists available, including the […]
How to verify an email address in SES which does not have an inbox
Overview of solution Amazon Simple Email Service (Amazon SES) is an email platform that provides a straightforward and cost-effective solution for sending and receiving emails using your own email addresses and domains. One of the most common use cases for using separate verified from email address is in online retails/e-commerce platforms. Online/e-commerce platform need to […]