AWS Messaging & Targeting Blog

Category: Amazon Pinpoint

GenAIMarketingSolutionArchitecture

Building Generative AI into Marketing Strategies: A Primer

*This blog is part of a series of blog posts. Check out: For a practical deep dive into how to build a generative AI marketing portal using AWS Services and microservice architecture: Building a generative AI marketing portal on AWS Introduction Artificial Intelligence has undoubtedly shaped many industries and is poised to be one of […]

How to Manage SMS Opt-Outs with Amazon Pinpoint

Managing SMS can be challenging due to the continued increase in global regulation. One of the common functions that needs to exist for you to be in compliance is to be able to opt out your customers from receiving your communication when they request. Amazon Pinpoint has the ability to automatically opt your customers out […]

How to send geofenced marketing messages using Amazon Pinpoint

Introduction Geofencing, which creates a virtual geographical boundary that triggers a marketing action to a mobile device when a user enters or exits that boundary, can be used in marketing messages to drive more traffic and increase conversions. Amazon Pinpoint, AWS’ multichannel communication tool, can be used to create mobile notifications using geofencing technology, so […]

Send WhatsApp messages via Amazon Pinpoint

Note: The solution described below is outdated. WhatsApp is now available through AWS End User Messaging. Visit here to get started. In this blog you will deploy a solution that integrates Amazon Pinpoint with WhatsApp for outbound and inbound messages. Amazon Pinpoint is a multichannel customer engagement platform allowing you to engage with your customers […]

Customize marketing messages and promotions for personalized outreach

Introduction Amazon Pinpoint is widely used by many customers for their various user engagement use cases like marketing campaigns, scheduled communications (newsletters, reminders, etc.), and transactional messaging. By using the message template feature in Amazon Pinpoint, customers can design messages personalized to the specific end users, by using variable attributes. While Amazon Pinpoint enables customers […]

How to build LINE messaging into business communications

In today’s interconnected world, businesses need to communicate with their customers through multiple channels. This means using a variety of messaging apps, social media platforms, and other communication tools to reach customers where they are. One such platform that has gained immense popularity in select Asian markets is LINE. As the biggest social network in […]