Category: Top Posts

Introduction Today, media and entertainment companies own a large number of legacy media content that was created in low or standard resolutions before high-resolution technology was available—for instance, movies, television shows, music videos, and sports highlight clips. Given today’s advancements in display technology, it’s common for audiences to demand video content to be delivered in […]

Overview In early 2023, RED Digital Cinema introduced Cloud Upload, the ability to upload directly to Amazon Simple Storage Service (Amazon S3) from its cinematic cameras (RED Raptor and RED Komodo series). This integration allows filmmakers on-set to record clips and immediately upload that content to Amazon Web Services (AWS) without the need to remove […]

Fans of popular animated series and features have likely seen the handiwork of Bardel Entertainment. Headquartered in Vancouver, BC, the 2D, 3D, and hybrid animation studio has worked with industry leaders, including Netflix, Disney+, HBO, Nickelodeon, Cartoon Network, DreamWorks, and Warner Brothers to create imaginative primetime programming for all ages as well as content for […]

Groundbreaking Recap Feature, Catch Up With Highlights, Built with Amazon Media Replay Engine (MRE) With the digitization and continued advancement of broadcast delivery technology, sports fans have come to expect a dynamic viewing experience. Whether streaming a game live or recording to view on-demand, audiences are increasingly looking for standout elements in the coverage of […]

A new Amazon IVS integration makes it possible to enhance live streaming experiences with Snap AR Augmented reality (AR) is transforming modern communication, with over 250 million Snapchatters using augmented reality to communicate with their friends every day on average. Even more telling, around 75 percent of the global population and nearly all smartphone users […]

This blog post was co-authored by Ankit Baphna (Partner Engineer), Arash Pessian (Partner Engineer), Brooke DeWitt (Senior Product Strategy & Product Marketing Manager), and Michael Mase (Partner Engineer) at Snap. Introduction Live streaming has revolutionized the way we connect, share, and consume content. From gaming to shopping, fitness to education, live stream creators have become […]

The media and entertainment (M&E) industry has evolved with the digitization of content, proliferation of platforms, changes in the way media is consumed, emergence of user generated content, and globalization. These changes are fueled by and fuel consumer behavior and expectations. Those who were once happy to just record a live telecast of a show […]

When the National Hockey League (NHL) announced its expansion into Seattle, local hockey fans were excited to get the chance to root for their first home team. The newly formed Seattle Kraken (Kraken) knew they had a unique chance to build a foundation for decades of fan engagement as they prepared for the 2021­–2022 season. […]

Media and entertainment customers face industry-wide transformation, with companies reinventing how they create content, optimize media supply chains, and compete for audience attention across streaming, broadcast, and direct-to-consumer platforms. Industry leaders such as Netflix, FORMULA 1, Discovery, and Disney use the cloud to pioneer new ways to entertain—launching new streaming services, expanding their content catalogs, […]

In this second installment of a five-part blog series, you are learning how to configure and connect various encoders to AWS Media Services. AWS Media Services enable you to deliver highly scalable over-the-top (OTT) video experiences to customers. In order to stream a live channel or event, video signals from a camera or other source […]