Category: Direct-to-Consumer & Streaming

Over-the-top (OTT) streaming is on a trajectory to becoming the biggest form of media consumption in the world. In the US alone, 65%1 of the population consume media digitally, through smart devices, connected TVs (CTV), game consoles, and streaming media players. Digital video ad spending in the US in 2022 was estimated at $2392 billion […]

Introduction RTMP stands for Real-Time Messaging Protocol. It’s a live video streaming technology that lets you transfer data over the internet and is a widely used protocol for streaming video. Customers may want to create interactive experiences with video originating from specialized live cameras or drones that do not support RTMP streaming. A workaround is […]

Customers taking advantage of the elastic, on demand nature of the AWS Media Services have the ability to spin up and tear down live streaming pipelines on demand and on an event by event basis. Entire media pipelines can be deployed from a template, for a single live event. Once the event is complete the […]

This blog post was co-authored by Hetal Bhatt, Writer/Researcher at Spectrum Labs, and Dave Matli, Chief Marketing Officer at Spectrum Labs. Amazon Interactive Video Service Stream Chat (Amazon IVS Chat) enables live chat to accompany your live IVS video streams. It’s fully scalable and customizable. Content moderation goes hand in hand with live chat implementation […]

Designed for card collectors, live e-commerce platform Loupe connects buyers with small businesses across the US to provide on-demand access to sports cards 24/7. Loupe focuses on fostering a community through real-time chat and big, exciting, memorable moments. After completing a thorough vetting process, vendors can live stream sales via the platform, which supports web, […]

Amazon Web Services (AWS) has added 12 new Partner Solutions tailored for media and entertainment (M&E) applications to the AWS Solutions Library. Designed as a pathway to enable customers to deliver better outcomes faster, the AWS Solutions Library features purpose-built technologies, ready-to-deploy software packages, and customizable architectures offered by AWS and AWS Partners. Each new […]

Introduction Scheduling live linear TV playout for distribution via over-the-top (OTT) platforms is a common use case for media customers around the globe. This approach provides an opportunity to monetize content in multiple ways. For example, some OTT platforms provide a “before-TV experience” as a premium feature where viewers can watch their favorite content before […]

A new Amazon IVS integration makes it possible to enhance live streaming experiences with Snap AR Augmented reality (AR) is transforming modern communication, with over 250 million Snapchatters using augmented reality to communicate with their friends every day on average. Even more telling, around 75 percent of the global population and nearly all smartphone users […]

The media and entertainment (M&E) industry has evolved with the digitization of content, proliferation of platforms, changes in the way media is consumed, emergence of user generated content, and globalization. These changes are fueled by and fuel consumer behavior and expectations. Those who were once happy to just record a live telecast of a show […]

Introduction When designing and operating video-on-demand workflows at scale, customers require rich metric data to gain insight into the performance of their transcoding pipelines. AWS Elemental MediaConvert is natively integrated with Amazon CloudWatch and Amazon EventBridge, providing customers with the necessary tools to create actionable and observable systems on Amazon Web Services (AWS). MediaConvert now […]