AWS for M&E Blog

Category: Direct-to-Consumer & Streaming

This diagram shows MediaTailor using VMAP to insert preroll, midroll, and postroll ads.

Preparing your video library for AVOD OTT

Our customers with rights ownership to stream video-on-demand (VOD) content are monetizing their libraries in one of two ways: subscription-based VOD (SVOD) or advertising-based VOD (AVOD). With SVOD, they generate revenue from monthly subscriptions, letting their subscribers access and consume their content libraries for fixed fees. This model usually means that their subscribers can consume […]

Part 2: SCTE 35 signal conditioning in AWS Elemental Live

This is the second post in a two-part series. Read the first post here. It is quite common for AWS Elemental Live, which lets users encode live video on premises for events and 24/7 streams, to be used to deliver live streams into Amazon Web Services (AWS) for over-the-top (OTT) workflows and to distribute a […]

Part 1: Use ESAM in AWS Elemental Live for SCTE 35 signal conditioning and input switching

Using ESAM for SCTE 35 signal conditioning In modern linear workflows, event signaling and management (ESAM) is used to enrich the conditioning of SCTE 35 signals within a live stream. The SCTE 35 standard—created by the American National Standards Institute (ANSI) and the Society of Cable Telecommunications Engineers (SCTE)—states, “SCTE 35 is the core signaling […]

Pylon One powers up delegate live virtual event platform with Amazon IVS

Event Communications Technology services provider Pylon One has delivered robust connectivity for major events around the globe for more than two decades. From the United Nations Climate of Change Conferences and G7 Summits to leadership gatherings for Fortune 500 companies, the company has designed and built enterprise-grade Wi-Fi networks to support these notable assemblies. The […]

How to implement reliable dynamic ad insertion using AWS Media Services

During these peculiar times and with the accompanying difficulties of organizing live events, streaming of live proceedings, such as music concerts, sporting events, and linear television, has exploded since the beginning of the COVID-19 pandemic. An increased amount of content is available exclusively through over-the-top (OTT) live streaming on mobile phones and desktop browsers or […]

Introducing the Streaming Media Lens whitepaper for the AWS Well-Architected Framework

Today we are delighted to introduce the Streaming Media Lens, an Amazon Web Services (AWS) Well-Architected whitepaper. AWS Well-Architected provides a consistent approach for customers to evaluate architectures and implement scalable designs, and this whitepaper provides prescriptive guidance for customers to assess workloads and identify best practices to deploy video streaming workloads. Using the AWS […]

Watch now: M&E sessions from AWS re:Invent 2021

Videos and presentation materials from re:Invent 2021 are now available on demand. Check out this re:Invent playlist for the Media & Entertainment breakout sessions. Details about each presentation, links to session recordings and slides, and pointers to related customer stories are available in this blog post. Read on! Transform and innovate with AWS for media […]

AWS Elemental Live introduces support for Dolby Atmos® Encoding

In recent years, technology innovation and a drive for an enhanced customer experience have led to broader adoption of Dolby Vision for HDR video and Dolby Atmos for immersive audio.  As the digital media supply chain encompassing content creation, distribution, and consumer consumption matures and expands, customers get the benefit of incredible color, more detailed […]

Best practices for CDP design and implementation using AWS and Databricks

This post is co-authored by Steve Sobel, Global Industry Leader for Media & Entertainment at Databricks and Dan Morris, Technical Director, Communications, Media & Entertainment at Databricks. Media and entertainment companies are dealing with more data than ever before and increasingly struggle to gain the insights needed to grow their business. This deluge of data […]

Creating virtual linear channels using AWS Elemental MediaTailor

Media companies continuously look for opportunities to increase revenue from content they already own, either by scheduling older content during nonpeak hours or by delivering premium content as video on demand (VOD). Although both methods bring revenue for high-demand content, they do not give companies the option to make the most of low-demand content—specifically, content […]