AWS for M&E Blog

Category: Direct-to-Consumer & Streaming

Back to basics: conditional access vs. digital rights management

In this blog, technologies used to protect content from unauthorized access in the direct-to-consumer (D2C) video delivery domain are discussed and presented in laymen’s terms. To start, let’s answer the question: Why is D2C content protection needed in the first place? Premium video content production is a complex and expensive process. Large budgets are dedicated […]

AWS at NAB 2023: Cloud workflows help M&E customers create, deliver, and monetize content

As the media and entertainment (M&E) industry gears up for the National Association of Broadcasters (NAB) show in Las Vegas April 16-19, Amazon Web Services (AWS) is putting the final touches on a robust slate of programming that highlights how the cloud helps customers create, deliver, and monetize content. Along with celebrating 100 years of […]

Endeavor Streaming unlocks new data opportunities in D2C streaming with AWS

This blog was co-authored by Ivy Lam and David Dwyer, Endeavor Streaming, and Kevin Yao and Simon Christie, AWS. As momentum for direct-to-consumer (D2C) streaming continues to build, more streaming providers are prioritizing audience personalization and retention. Though D2C streams provide a distinct advantage over traditional linear broadcasts when it comes to capturing first-party data, […]

Learn about IoT integration and server-side ad insertion with AWS Media Services

Overview This blog helps Raspberry Pi enthusiasts who want to monetize exclusive, but simple-to-set-up, IoT video feeds using server-side ad insertion (SSAI) powered by AWS Media Services from Amazon Web Services (AWS). For example, an exotic dog breed kennel club that nurtures rare and magnificent dog species may choose to showcase its residents on a […]

AWS looks to the future of M&E ahead of NAB 2023

2023 marks 100 years of the annual National Association of Broadcasters (NAB) conference and exhibition, an amazing milestone considering the state of the media and entertainment industry (M&E) today. The rise of cloud-connected workflows has certainly opened up new possibilities, and as we prepare for our annual trek to Las Vegas, Amazon Web Services (AWS) […]

An image of two screens: a phone on the left displaying a view of three participants publishing to a stage, and a browser window on the right showing a composite of the stage being broadcasted to an IVS channel. An arrow connects the two screens, pointing from a "Start Streaming" button on the phone screen to the browser window.

Add multiple hosts to live streams with Amazon IVS

Amazon Web Services (AWS) launched Amazon Interactive Video Service (Amazon IVS), a managed live streaming solution that enables developers to build interactive video experiences, in 2020. Developers now use Amazon IVS to build apps across many verticals including social networking, ecommerce, and fitness. Collaborative live streaming has emerged as a key trend since the Amazon […]

ITN advances live cloud-based content production and delivery with AWS

The stakes run high when producing and delivering daily news for UK media stalwarts like Independent Television News (ITV), Channel 4, and Channel 5, making technological innovation a priority at Independent Television News (ITN). The award-winning production company services these clients, among others, in bringing live news and events, documentaries, sports matches, and other digital […]

Clipping VOD content using manifest file time stamps

Amazon Interactive Video Service (Amazon IVS), a managed live streaming solution that lets users build interactive video experiences, has added HTTP live streaming (HLS) Program-Date-Time (PDT) tags and HLS byte range manifest files. The PDT provides precise presentation timestamps to allow time-synchronized tasks, while the byte range manifest allows detailed segmentation and selective loading of […]

M&E Symposium stage

Live again: Sharing experiences of cloud-native television

AWS Media & Entertainment Symposium 2023, Kings Place, London, 8th February After engaging with customers and partners exclusively online since 2019, it was incredibly rewarding to hold the annual AWS M&E Symposium in person in 2023. Over 300 customers and partners joined Amazon Web Services (AWS) in London for a day of knowledge sharing, trend […]

Combining dynamic ad insertion and A/B watermarking

For video service providers, delivering a personalized ad experience with A/B forensic watermarking can create interoperability challenges because both require dynamic manipulation of the manifest used for playback. In this blog post, we explore this potential conflict and recommend a system architecture that delivers a personalized ad experience along with A/B watermarking so that you […]