AWS for M&E Blog

Category: Compute

How-to: Capturing and amplifying user engagement through real-time sentiment analysis

Often times in the evening, I come across a random television commercial that has nothing to do with my interests and it totally missed the mark. Several weeks back, I began thinking, what if there was a way for advertisers to be able to dynamically adjust content based on how I was feeling? What if […]

re:Invent 2018: Presentations from M&E-related sessions

Missed any of the media-related sessions from re:Invent? Below are the videos and slide decks (where available) for M&E-related breakouts. Click here to see the full list of M&E-related sessions across breakouts, chalktalks, and workshops. If you want to see all videos and slide decks across all re:Invent 2018, they are available here and here respectively. You […]

What’s new from re:Invent – Relevant M&E releases and launches

With over 100 launches and announcements of new services and major features during re:Invent, it can be hard for any media technologist to keep track of the most relevant for media workloads. Of the many announcements, three stood out as game changers for our M&E customers: Amazon Personalize: Leverage Amazon.com’s personalization technology to deliver personalized […]

New case study: National Geographic speeds innovation with serverless computing on AWS

In this case study, learn how National Geographic leveraged AWS serverless and machine learning services to build the mobile-native National Geographic App, a searchable portal to the company’s multimedia content catalog going back over 130 years. “We have 130 years of valuable content that is relevant and useful today, but only if it’s accessible and […]

Fox Digital Media Archive & Fox Media Services: Leveraging innovation in AWS to capitalize on an evolving media landscape

Guest post by Al Rundle (21st Century Fox, V.P. Media Applications & Engineering) and Jaime Valenzuela (21st Century Fox, Director of Software Development) Introduction: At 83 years, 20th Century Fox is one of the oldest movie and television studios.  With those 83 years comes a long history of leading and participating in Media and Entertainment […]

Designing for studio-grade security

Media and Entertainment (M&E) customers are using the cloud for a wide range of use cases including many aspects of content creation, post production, and large parts of the business-to-consumer camera-to-screen supply chain. As these core media workloads move to the cloud, it’s imperative to examine the security implications of a multi-tenant public cloud environment […]

This is my architecture: TV Globo rendering VFX at scale with Thinkbox Deadline

In this episode of This Is My Architecture (in Portuguese with English subtitles), Thiago Abreu (Project Manager) explains how TV Globo architected a hybrid rendering solution with AWS. Using AWS Thinkbox Deadline, TV Globo can now scale their rendering workload in an elastic and cost-effective way using Amazon EC2 Spot instances. The near-limitless compute capacity […]

Build an automatic alert system to easily moderate content at scale with Amazon Rekognition Video

Introduction There has been a steep increase in people creating videos, spending time watching videos, and sharing videos. Most of the videos created today are user-generated content, but publishing this raw content comes with risk. To help ensure a positive website experience for customers by removing inappropriate or unwanted content, companies need a scalable content […]

Full render in the cloud: Mikros Animation scales with AWS for Paramount’s “Sherlock Gnomes”

Audience expectations for animation are increasing with the size and resolution of their screens. They are expecting immersive experiences rich in detail and movement. In this article from Animation Magazine, hear from the creators of Paramount’s Sherlock Gnomes on how they harnessed the near-limitless capacity of the AWS Cloud Also, don’t forget to visit AWS at […]