AWS for M&E Blog

Category: Amazon EC2

HPA 2021: HDR and video streaming distribution workflow with Bitmovin

This blog was co-authored by Joshua Shulman (Bitmovin), Manfred von Runkel (Bitmovin), and Raul Vecchione (Amazon Web Services).   Each year the HPA Tech Retreat focuses on highlighting the most innovative approaches to content creation, management, and distribution. It also focuses on creating educational materials and connecting professionals in the Media & Entertainment (M&E) industry. Faced […]

“AWS Is How”: HGTV provides design inspiration anywhere you are

  The number of people renovating and redecorating their homes rose sharply over the past year, as people spent more time in their living spaces. The uncertain environment, need to stay close to home, and low interest rates motivated people to invest in their kitchens, bedrooms, and backyard getaways. HGTV is a top ten cable […]

Case Study: Netflix builds a global VFX studio in the cloud using NICE DCV on AWS

Netflix, one of the world’s leading entertainment companies, expanded into to content production in 2012. With a culture of continual innovation, Netflix wanted to build a visual effects (VFX) studio in the cloud to attract top VFX and animation artists worldwide, and enable seamless collaboration between global teams. Using NICE DCV and Amazon Elastic Compute […]

Live IP video closed captioning moves into the cloud with EEG and AWS CDI

For modern audiences, it’s hard to remember a time when closed captioning wasn’t a standard menu option. Across the US and much of the world, accessibility to the essential service became a government mandate via legislation set in the 1990s. Since then, encoding and decoding technology for closed captioning has advanced, but its evolution has […]

Inverleigh Media: content delivery on AWS

This post is co-authored by Guill le Roux​, General Manager – Digital at Inverleigh, Rob Spaits, Product Manager at Inverleigh, and Anshumali Sharma, Solutions Architect, AWS. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post.   Media consumption […]

The evolution of broadcast cloud playout

This post is co-authored by Martin Whittaker – Technical Product Director, Evertz, Aekta Joshi – Sr. Cloud Infrastructure Architect – AWS ProServe M&E, and Mark Stephens, Partner Solutions Architect – AWS. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of […]

Case Study: ITV scales and reduces costs by using Amazon EKS on Amazon EC2 Spot Instances

ITV, an integrated producer-broadcaster and the largest commercial television network in the UK, experienced a surge in viewership during the pandemic. At the same time, advertisers were being cautious with their spending. ITV needed a way to continue offering the same high-quality services to a larger volume of end users while optimizing costs to decreased […]

Katy Perry - Smile

Animation Studio Nathan Love Readies for the Future with AWS

With a portfolio of projects starring everything from anthropomorphic body parts and claymation athletes to pop culture icons and psychedelic visuals, creative studio Nathan Love realizes compelling stories through innovative animation and design. For more than a decade, the collective of directors, artists, and producers has collaborated with brands, agencies and fellow studios to develop […]

Free Fire ‘Project Cobra’ directed by Jon Saunders, Passion Pictures

Passion Pictures Scales Animation with AWS

Creative Studio Runs Simultaneous 4K Projects with Supercharged Cloud Pipeline Erste Group ‘#EdgarsChristmas’ directed by Kyra & Constantin, Passion Pictures Navigating significant entertainment industry shifts is a talent that comes naturally to Passion Pictures. Having been in the business of content production for more than three decades, the multifaceted studio has expanded its offerings and […]

Lexhag - Poldark

Creative Effects Studio Lexhag Virtualizes on AWS

With a background in special effects, founder Alexis Haggar established the boutique, UK-based visual effects studio in 2009 as a resource for filmmakers looking to solve creative problems. In the years since, Lexhag has been the sole visual effects vendor for many episodic television and feature film projects, most recently the BBC period drama “Poldark” […]