Category: Generative AI

In today’s digital landscape, the demand for audio and video content is skyrocketing. Organizations are increasingly using media to engage with their audiences in innovative ways. From product documentation in video format to podcasts replacing traditional blog posts, content creators are exploring diverse channels to reach a wider audience. The rise of virtual workplaces has […]

This post is co-written with Benjamin Moody from Monks. Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its […]

In this post, we show how native integrations between Salesforce and Amazon Web Services (AWS) enable you to Bring Your Own Large Language Models (BYO LLMs) from your AWS account to power generative artificial intelligence (AI) applications in Salesforce. Requests and responses between Salesforce and Amazon Bedrock pass through the Einstein Trust Layer, which promotes responsible AI use across Salesforce.

Effective customer support and project management are critical aspects of providing effective customer relationship management. Atlassian Jira, a platform for issue tracking and project management functions for software projects, has become an indispensable part of many organizations’ workflows to ensure success of the customer and the product. However, extracting valuable insights from the vast amount […]

Amazon Q Business is a fully managed, generative artificial intelligence (AI)-powered assistant that helps enterprises unlock the value of their data and knowledge. With Amazon Q, you can quickly find answers to questions, generate summaries and content, and complete tasks by using the information and expertise stored across your company’s various data sources and enterprise […]

Mistral AI’s Mistral Large 2 (24.07) foundation model (FM) is now generally available in Amazon Bedrock. Mistral Large 2 is the newest version of Mistral Large, and according to Mistral AI offers significant improvements across multilingual capabilities, math, reasoning, coding, and much more. In this post, we discuss the benefits and capabilities of this new […]

Large language models (LLMs) have achieved remarkable success in various natural language processing (NLP) tasks, but they may not always generalize well to specific domains or tasks. You may need to customize an LLM to adapt to your unique use case, improving its performance on your specific dataset or task. You can customize the model […]

Amazon Q is a fully managed, generative artificial intelligence (AI) powered assistant that you can configure to answer questions, provide summaries, generate content, gain insights, and complete tasks based on data in your enterprise. The enterprise data required for these generative-AI powered assistants can reside in varied repositories across your organization. One common repository to […]

This post is a joint collaboration between Salesforce and AWS and is being cross-published on both the Salesforce Engineering Blog and the AWS Machine Learning Blog. Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, […]

Today, we are excited to announce the availability of the Llama 3.1 405B model on Amazon SageMaker JumpStart, and Amazon Bedrock in preview. The Llama 3.1 models are a collection of state-of-the-art pre-trained and instruct fine-tuned generative artificial intelligence (AI) models in 8B, 70B, and 405B sizes. Amazon SageMaker JumpStart is a machine learning (ML) hub that provides access to algorithms, models, and ML solutions so you can quickly get started with ML. Amazon Bedrock offers a straightforward way to build and scale generative AI applications with Meta Llama models, using a single API.