AWS for Industries

Unleashing generative AI to revolutionize the Semiconductor Industry

The semiconductor industry is the backbone of technological innovation, powering everything from smartphones to cloud computing infrastructure. However, semiconductor manufacturers face mounting pressures to deliver better performance, efficiency, and reliability at lower costs. Key semiconductor industry challenges include:

  • Design complexity and longer development cycles: Advanced semiconductor designs are incredibly complex, leading to prolonged design verification and validation processes.
  • Lower yields and product quality issues: Variability during semiconductor fabrication impacts yields and defect rates.
  • Time-to-market pressures: Intensifying competition compresses development and release timelines.
  • Exhaustive testing requirements: Ensuring design correctness and reliability requires substantial testing efforts.
  • Data and analytics bottlenecks: Deriving insights from voluminous fabrication data remains difficult.

The industry recognizes the need for agile, AI-powered solutions to address these pain points across the semiconductor product lifecycle. This is where advanced technologies like generative AI can drive significant efficiency gains by automating routine design rule checking to accelerate verification, generating test scenarios and virtual prototypes to minimize physical trials, and enabling rapid design space exploration by generating structure-to-property map prototypes.

As generative AI continues maturing, semiconductors companies have an opportunity to reinvent development, fabrication, and testing processes for the next era of electronics innovation. In this blog, we will provide an outlook of the semiconductor industry, the use cases where generative AI can add value, and what AWS services can help you get started on your journey.

Semiconductor Industry Outlook

In the KPMG LLP and GSA survey on the Global semiconductor Industry outlook for 2024, 172 semiconductor executives reported Artificial Intelligence (AI) has emerged as the second most important application driving semiconductor company revenue – surpassing wireless communications. Additionally, implementing generative AI is among the top three strategic priorities for semiconductor companies over the next three years. The top three functions where semiconductor companies expect to implement generative AI within the next two years are Research and Development (R&D), marketing, and manufacturing.

Source: KPMG LLP. View deep dive insights on the entire survey report here.

Generative AI across the semiconductor product lifecycle

Generative AI has the potential to generate huge business value for semiconductor companies at every step of their operations. Semiconductor companies can leverage generative AI from research and chip design to manufacturing through sales and marketing. The integration of AI across multiple dimensions of the semiconductor industry will bring transformative advancements.

Unlocking insights from data as well as automating complex manual tasks will help overcome long-standing semiconductor manufacturing bottlenecks. This can accelerate product development, boost yields, and deliver higher performance and reliability crucial for supporting applications from AI chips to quantum computing.

Benefits of using generative AI

Generative AI is capable of generating novel content like text, images, audios, videos or other data using generative models, often in response to prompts. This paradigm shift in machine learning is being driven by advances in computing power, data proliferation, and ML techniques like foundation models trained on broad data. Generative AI has exciting potential across industries, like semiconductor, to reinvent customer experiences and applications. While powerful, generative AI models are essentially complex prediction algorithms requiring significant computing resources to train. As industrial companies explore leveraging generative AI, they must navigate the inherent complexity of deploying these cutting-edge technologies effectively. Here are several benefits from using generative AI in the semiconductor industry:

  • Improving Design Efficiency: Generative AI can explore vast design spaces to converge on optimized semiconductor architectures faster. By evaluating combinations of parameters related to performance, power, and area (PPA), generative AI models can suggest design configurations that are difficult for engineers to envision or simulate manually. This design optimization assistance accelerates development timelines and leads to competitive end products.
  • Enhancing manufacturing quality: By continuously analyzing sensor data and production variables, generative AI algorithms identify defects and production bottlenecks in real-time. They optimize settings for temperature, pressure, gases, and other parameters to improve yield rates. Generative AI also predicts equipment failures based on telemetry data, allowing for preventative maintenance.
  • Accelerating time-to-market: Generative AI test generation and verification tools can simulate millions of corner cases to validate designs much faster. By automating repetitive tasks in RTL prototyping and firmware testing, generative AI reduces the validation timeline significantly. This accelerated time-to-market helps launch products ahead of competition.
  • Activating data-driven decisions : From sourcing materials to managing inventory and logistics, generative AI extracts insights from fragmented data sets. It delivers actionable visibility into operational performance, particularly related to utilization rates, throughput, and overall equipment effectiveness. Supply chain leaders can allocate resources optimally based on data instead of intuition.

Semiconductor generative AI use cases

As the semiconductor industry embraces AI-centric strategies, generative AI adoption will unlock enormous potential for innovation. Companies that leverage generative AI for design, manufacturing, and business operations are poised to achieve market leadership. Generative AI offers several use cases in the semiconductor industry, including:

  1. Supply Chain Optimization: Generate real-time forecasts and predictions to improve scheduling, planning, and process flow.
  2. Design Research and Innovation: Leverage language models to create searchable knowledge platforms, facilitating best practice sharing and intellectual property discovery.
  3. Novel Design Generation: Iterate over process technology designs within constraints to develop new designs and reduce development time.
  4. Quality Improvement: Use synthetic data to enhance defect detection algorithms, enabling automatic identification and quantification of rare failure modes. Implement self-healing capabilities to fix issues and improve product quality.
  5. Process Simulation: Generate digital twins and simulations of manufacturing processes based on sensor and log data, optimizing productivity, equipment, and resource utilization.
  6. Marketing Content Generation: Tailor marketing materials, create technical specification summaries, and generate novel designs for end customers.
  7. Sales and Promotions: Generate promotional content based on success patterns, forecast customer interests, and augment appropriate content.

AWS generative AI services

AWS offers a wide range of generative AI tools and services to democratize access to AI capabilities for the Semiconductor industry.

  • Amazon Bedrock is a fully managed service to easily build and scale generative AI applications using foundation models. It allows customizing models with private data, combining models with organizational data, and executing complex tasks securely.
  • Amazon Q Business is a generative AI–powered assistant that can answer questions, provide summaries, generate content, and securely complete tasks based on data and information in your enterprise systems. It empowers employees to be more creative, data-driven, efficient, prepared, and productive.
  • Amazon Q Developer assists developers and IT professionals with all their tasks—from coding, testing, and upgrading applications, to diagnosing errors, performing security scanning and fixes, and optimizing AWS resources. Amazon Q has advanced, multi-step planning and reasoning capabilities that can transform (for example, perform Java version upgrades) and implement new features generated from developer requests.

These services empower developers and businesses to automate tasks, enhance user experiences, and unlock new possibilities through generative AI capabilities. AWS ensures enterprise-grade security, privacy, and responsible AI across all its generative AI offerings.

Start your journey

Customers can contact their AWS account team to learn on how to get started with generative AI initiatives on AWS and other generative AI-related questions. Additionally, for generative AI related resources, visit Generative AI on AWS. AWS Professional Services can also help guide your generative AI journey; visit the Generative AI Innovation Center for details.

The semiconductor industry is at a pivotal point where generative AI has the potential to revolutionize all aspects of operations, from chip design to manufacturing, supply chain, marketing, and sales. Companies in this industry must embrace generative AI tools, such as Amazon Bedrock, custom silicon accelerators AWS Trainium and AWS Inferentia, and AI-powered applications such as Amazon Q for Developer, Amazon Q for Business, and Amazon Q in QuickSight to maintain competitive.

Generative AI can automate tasks, accelerate product development, optimize processes, enhance quality control, and unlock data-driven insights. The future of the semiconductor industry hinges on agility, efficiency, and continuous innovation, which can be catalyzed by harnessing the transformative power of generative AI. Companies that successfully leverage these technologies will be at the forefront of semiconductor innovation – powering smarter products, automated operations, and unparalleled customer experiences.

Visit Amazon Q and Amazon Bedrock for more information or contact us at AWS Solutions for Semiconductor page.

JP Thakur

JP Thakur

JP Thakur is a Global Leader & SME over 26+ years of IT experience in the industries such as Hi-Tech, Electronics for Semiconductor and Digital. JP work with global team of industry experts to support customers in all geographies and segments. He brings Industry experience to drive and accelerate customer business outcomes at AWS Professional Services. Prior to joining AWS, he was the Head of Communication, Media and Technology (Hi-Tech, Electronics & Semicon) vertical at Cognizant where he has built many solutions & offerings along with AWS team and have successfully delivered to the customers.

Ratna Dasari

Ratna Dasari

Ratna Dasari is a Senior Solutions Architect in the Enterprise SA team at AWS. She works closely with semiconductor customers helping them define and implement their cloud and digital transformation strategies. Ratna worked in IT organizations at semiconductor companies for over 20 years. She has extensive experience in leading, architecting and delivering innovative solutions at scale to generate business value.

Sai Ongole

Sai Ongole

Sai Ongole is a Senior Consultant with AWS Professional Services. He is a seasoned strategy and complex transformation advisor working with AWS customers from across - the globe, size, industries, maturity on the cloud and problems to solve; often called in as an SME for strategy, operations, management & governance of Data, Finance, Product, & Technology connecting dots. He loves to cook, travel and discover niche spots!