Category: Amazon Kinesis

Real-time Bidding (RTB) has transformed online advertising by automating ad transactions through auctions, enhancing efficiency and precision. However, RTB faces challenges like transparency issues and ad fraud risks. Using Databricks on Amazon Web Services (AWS) addresses these challenges with the Databricks Real-time Bidding Accelerator, which leverages machine learning and predictive analytics to optimize RTB strategies, […]

Lunar Energy (Lunar) has a mission to power homes around the world with endless clean energy. Recognizing the urgent need to reduce carbon emissions and combat climate change, Lunar is focused on building the digital infrastructure needed to build a resilient, distributed energy system. As homes electrify by adding distributed energy resources (DERs)—such as solar […]

When was the last time you thought about how the power stays on? Probably not since you lost power in a storm. We take it for granted that the electricity and natural gas will flow. In today’s world, electricity and gas are a core foundation of the economy and of society, making energy one of […]

One of the biggest challenges faced by online retailers is shopping cart abandonment, where customers add items to their shopping carts but ultimately leave the website without making a purchase. To overcome this hurdle and optimize sales opportunities, businesses must prioritize the implementation of efficient customer notification and insight strategies. These strategies play a vital […]

The rapid advancement of autonomous driving technology is transforming the automotive industry, leading to improved safety, efficiency, and convenience. As self-driving vehicles evolve, automakers must address several challenges to ensure their widespread adoption. Among these challenges, reliable, secure, and low-latency communication between vehicles and teleoperation centers is critical for real-time responsiveness and decision-making in complex […]

Clickstream data refers to the collection of digital interactions that occur between a user and a website or mobile application. Capturing and creating usable insights from user data in real-time can be challenging. Amazon Web Services (AWS) serverless services can help by providing a scalable architecture to seamlessly capture, process, visualize and load clickstream data […]

In today’s competitive world, customer obsession isn’t an option, it’s an imperative. Mastering customer obsession starts with data—demographics, psychographics, transactions, purchase records, support cases, product usage, shopping habits, content preferences, and more. According to Gartner report, less than 10% of companies have a 360-view of the consumer. Not because they don’t try, but because it […]

MachineMetrics on AWS supports automated production monitoring and analytics, while maintaining strong security and compliance. Users achieve strong security and compliance at scale, by using underlying MachineMetrics and AWS frameworks. There’s a myth in the life sciences industry that cloud-based solutions threaten compliance due to a lack of security and stability. This level of caution can […]

Guidance for RFID Store Inventory Management on AWS The need for RFID (Radio Frequency Identification) is growing. Retailers face many challenges in managing their inventory, including out-of-stock situations, misplaced items, and shrinkage. These challenges can impact the bottom line and hurt the customer experience. To address these issues, retailers are increasingly turning to RFID technologies. […]

The retail industry has changed dramatically over the last couple of decades. From small shops to large retail chains of stores. The rise of ecommerce, use of digital promotions and targeted marketing are just some examples where technology has contributed to the immense growth of the market. From personalized customer experiences to sustainability the field […]