Category: Amazon Athena

In today’s competitive world, customer obsession isn’t an option, it’s an imperative. Mastering customer obsession starts with data—demographics, psychographics, transactions, purchase records, support cases, product usage, shopping habits, content preferences, and more. According to Gartner report, less than 10% of companies have a 360-view of the consumer. Not because they don’t try, but because it […]

The FAIR data principles were first proposed in a seminal paper published in 2016 in the Journal Scientific Data. It was written by a group of international experts in data management and curation. To address the challenges that the research community is facing, they proposed FAIR Principles as a framework for making data more discoverable, […]

Climate change is one of the most pressing issues of our time, and it’s becoming increasingly clear that we need to take rapid action to reduce our carbon emissions. To be carbon-neutral by 2050 and keep the Earth’s mean temperature below 2° C of preindustrial levels, the world must curb emissions by 7.6 percent per […]

Energy companies are still using architectures based on monolithic systems when managing and billing energy service contracts. Architectures where the billing processes have been built using stored procedures inside a database are common. These architectures limit the capabilities of the business units to create, manage, and invoice contracts based on new products and services, especially […]

There were a large number of new service announcements as well as partner and solution announcements that came out of AWS re:Invent 2022. To make it easy for advertising and marketing technology customers, we have identified a list of top announcements specific to this industry. Session summaries and access details to content on demand is […]

Financial Services Institutions (FSIs) are looking for opportunities to exploit interoperability across a collaborative ecosystem to boost transactions through their channels, partners’ channels, and payment methods. From this post: “Forrester asserts that aggregators and intermediaries that create value across industries will become important agents in a diverse collaborative ecosystem. However, not all organizations have the […]

Industry challenge Every tax season, global financial technology company Intuit faces high demand from over 100 million customers seeking advice for preparing their taxes on its artificial intelligence (AI)–driven expert platform. To uphold its mission of powering prosperity around the world, Intuit transformed its systems and infrastructure using the latest technologies from Amazon Web Services […]

The Challenge Manufacturers that distribute products and manage inventory at many geographically dispersed sites struggle to predict replenishment timing and quantity accurately. For example, chemical manufacturers bound to vendor-managed inventory agreements make truck rolls to thousands of remote tank sites either when the tank is already empty (too late) or when the tank level is […]

The importance of asset tracking Every day, Amazon.com receives millions of shipments from suppliers. A purchase order from Amazon to a supplier typically includes a large quantity of shipping containers, or assets, that will be delivered to various Amazon warehouses at different times. To determine if items are lost or misplaced in the large, complicated […]

Grocery retailers typically operate high-volume, low-margin business models. All the retailer’s resources need to be deployed in a way to maximize productivity and minimize cost. This isn’t a simple ask because the majority of applications in the industry have grown organically over a long period of time. In the UK, the top five grocers—with the […]