AWS re:Invent 2021 – Advertising and Marketing Technology Industry Attendee Guide

We have an exciting re:Invent 2021 planned for customers in the advertising and marketing technology industry. This year, Amazon Web Services (AWS) heads back to Las Vegas to celebrate 10 years of AWS re:Invent with five keynotes, 20+ leadership sessions, and over 1,200 breakout and interactive sessions from November 29 through December 3—including several industry-specific sessions featuring advertising and marketing industry customer stories, solutions, and best practices. If you can’t make the trip, you can still enjoy re:Invent 2021 virtually with free access to live keynotes and leadership sessions, plus access to on-demand breakout sessions. To get the most out of your re:Invent 2021 experience:

• Register for re:Invent 2021 to attend in person or virtually.
• Save the 2021 Advertising and Marketing Technology Industry re:Invent attendee guide (PDF).
• Start planning your schedule now in the session catalog.
• Prioritize advertising and marketing industry sessions by filtering with the “ADM” session ID, or by using the “advertising and marketing” track or industry filters.
• Bookmark and check back on this post leading up to re:Invent 2021 as we’ll continually update it to reflect the latest information.
• Before you go, learn more about COVID-19 health measures at re:Invent

Advertising and Marketing Technology Industry at re:Invent 2021

In the sessions below tailored for the advertising and marketing technology industry, you can learn directly from AWS customers and our own experts about using AWS for key industry use cases, including advertising intelligence with machine learning, privacy-safe analytics, interoperability of identifiers, and running scaled advertising/marketing platforms at ultra-low latency and massive scale.

Breakout sessions

ADM301 – Under the hood at Amazon Ads
Tuesday, November 30, 2:00 PM – 3:00 PM PT
Location: Venetian
In this session for technology executives and engineering leaders, get an exclusive look at how Amazon Ads uses AWS for campaign management, ad serving, ad events, and ad selection. Learn how Amazon Ads uses Amazon ElastiCache to perform 30 million key lookups per second with 500 million distributed keys and how they scale Amazon DynamoDB to prepare for massive traffic spikes. This session shares advanced ML and analytics use cases and provides an overview of how to use AWS for real-time personalization with streaming data. Learn from reference architectures, technical best practices, and lessons learned from serving hundreds of millions of ads per second.

Featured Speakers: Rachit Chawla, Director of Software Dev., Amazon Ads; Anuj Joshi, Principal Engineer, Amazon Ads; Kun Liu, Director of Machine Learning, Amazon Ads

ADM302 – Predictive audience scoring at scale with Amazon SageMaker
Tuesday, November 30, 12:30 PM – 1:30 PM
Location: Venetian
In this session for data scientists, data engineers, and technology executives, learn from two customer case studies how to use Amazon SageMaker to build large-scale machine learning pipelines for audience scoring. First, see how Acxiom used SageMaker for propensity scoring with hundreds of millions of records and thousands of propensity models. Then, learn how AppsFlyer developed a predictive analytics solution to accurately predict mobile user lifetime value for iOS 14+ campaigns based on 1–24 hours of user interaction. Discover details on feature engineering, recommended models, best practices, lessons learned, and pitfalls to avoid.

Featured Speakers: Varadarajan Srinivasan, Sr Director of Data Science & ML Engineering, Acxiom; Benjamin Winestein, Sr Software Developer, AppsFlyer

Interactive sessions (available in person)

ADM303 – Best practices for cloud-based real-time ad platforms
Wednesday, December 1, 8:30 AM – 9:30 AM
Location: Caesars Forum
In this technical chalk talk for architects, engineering leaders, and infrastructure teams, learn from AWS industry experts how to achieve unmatched performance and cost efficiency for cloud-based, real-time bidding and ad serving. Discover purpose-built infrastructure solutions for real-time advertising, with recommendations on cloud-native architecture, networking, and compute selection—including tips for using AWS Auto Scaling, AWS Graviton2 processors, Amazon EC2 Spot Instances, and Aerospike. Reconsider common myths about OpenRTB in the cloud and discuss pitfalls to avoid. Take away a playbook of customer examples, reference architectures, and solutions to help you optimize cost performance for ultra-low-latency, million-plus-queries-per-second workloads.

Featured speakers: Gerry Louw, Head of WW Solutions Architecture, Advertising & Marketing Technology Industry, AWS; and Akhil Aendapally, Solutions Architect, AWS

ADM304 – Applying Amazon SageMaker to real-time advertising workloads
Wednesday, December 1, 12:15 PM – 1:15 PM
Location: Caesars Forum
In this technical chalk talk for data scientists and engineering leaders, discover how to deploy end-to-end ML pipelines with Amazon SageMaker for programmatic mediation in real-time advertising. Dive into a customer example to review how SageMaker multi-model endpoints are used to prepare, build, train, tune, deploy, and manage ML models for in-application header bidding with traffic volumes in excess of 1 million queries per second and requirements such as real-time inference without degraded latency or throughput. You can expect to come away with lessons learned, best practices, pitfalls to avoid, and a guide to applying SageMaker to real-time advertising workloads.

Featured speakers: Nick Reffitt, VP, Data Science & Engineering, Tapjoy; Ram Vegiraju, ML Solution Architect, AWS

On-site activities

Connected Consumer Lounge
Location: Caesars Forum

Monday, November 29, 10AM – 7PM
Tuesday, November 30, 10AM – 6:30PM
Wednesday, December 1, 8AM – 6:30PM
Thursday, December 2, 10AM – 5PM
Friday, December 3, 8AM – 12PM

Ask an AWS Advertising and Marketing Technology Expert
Location: Venetian Expo — Industry Village

Monday, November 29, 4PM – 7PM
Tuesday, November 30, 10AM – 6PM
Wednesday, Dec 1, 10AM – 6PM
Thursday, Dec 2, 10AM – 4PM

Advertising and Marketing Technology Industry Attendee Guide

Download the full Advertising and Marketing Technology Industry Attendee Guide to get further information on industry sessions, activities, and “how to re:Invent.”