Category: *Post Types

In this post, we outline planning a POC to measure media effectiveness in a paid advertising campaign. The collaborators are a media owner (“CTV.Co,” a connected TV provider) and brand advertiser (“Coffee.Co,” a quick service restaurant company), that are analyzing their collective data to understand the impact on sales as a result of an advertising campaign.

In our increasingly digital world, affordable access to high-speed broadband is a necessity to fully participate in our society, yet there are still millions of American households without internet access. HR&A Advisors—a multi-disciplinary consultancy with extensive work in the broadband and digital equity space is helping its state, county, and municipal clients deliver affordable internet […]

In this post, we explore how to use the AWS Glue native connector for Teradata Vantage to streamline data integrations and unlock the full potential of your data. Businesses often rely on Amazon Simple Storage Service (Amazon S3) for storing large amounts of data from various data sources in a cost-effective and secure manner. For […]

This is a guest post co-written with Arun Sudhir from Eightfold AI. Eightfold is transforming the world of work by providing solutions that empower organizations to recruit and retain a diverse global workforce. Eightfold is a leader in AI products for enterprises to build on their talent’s existing skills. From Talent Acquisition to Talent Management […]

Amazon EMR is pleased to announce integration with Amazon Simple Storage Service (Amazon S3) Access Grants that simplifies Amazon S3 permission management and allows you to enforce granular access at scale. With this integration, you can scale job-based Amazon S3 access for Apache Spark jobs across all Amazon EMR deployment options and enforce granular Amazon […]

Amazon Redshift ML empowers data analysts and database developers to integrate the capabilities of machine learning and artificial intelligence into their data warehouse. Amazon Redshift ML helps to simplify the creation, training, and application of machine learning models through familiar SQL commands. You can further enhance Amazon Redshift’s inferencing capabilities by Bringing Your Own Models […]

Apache Hudi is an open table format that brings database and data warehouse capabilities to data lakes. Apache Hudi helps data engineers manage complex challenges, such as managing continuously evolving datasets with transactions while maintaining query performance. Data engineers use Apache Hudi for streaming workloads as well as to create efficient incremental data pipelines. Hudi provides tables, transactions, efficient […]

Amazon OpenSearch Ingestion is a fully managed, serverless pipeline that delivers real-time log, metric, and trace data to Amazon OpenSearch Service domains and OpenSearch Serverless collections. Customers use Amazon OpenSearch Ingestion pipelines to ingest data from a variety of data sources, both pull-based and push-based. When ingesting data from pull-based sources, such as Amazon Simple […]

In pursuit of a more efficient and customer-centric support system, organizations are deploying cutting-edge generative AI applications. These applications are designed to excel in four critical areas: multi-lingual support, sentiment analysis, personally identifiable information (PII) detection, and conversational search capabilities. Customers worldwide can now engage with the applications in their preferred language, and the applications […]

Amazon Redshift is a fully managed, petabyte-scale data warehouse service in the cloud. With Amazon Redshift, you can analyze all your data to derive holistic insights about your business and your customers. Amazon Redshift now supports custom URLs or custom domain names for your data warehouse. You might want to use a custom domain name […]