Category: Database

As organizations expand analytics practices and hire data scientists and other specialized roles, big data pipelines are growing increasingly complex. Sophisticated models are being built using the troves of data being collected every second. The bottleneck today is often not the know-how of analytical techniques. Rather, it’s the difficulty of building and maintaining ETL (extract, transform, and load) jobs using tools that might be unsuitable for the cloud. In this post, I demonstrate a solution to this challenge.

Since we launched Amazon Redshift, thousands of customers have trusted us to get uncompromising speed for their most complex analytical workloads. Over the course of 2017, our customers benefited from a 3x to 5x performance gain, resulting from short query acceleration, result caching, late materialization, and many other under-the-hood improvements. In this post, we highlight […]

Clickstream analysis tools handle their data well, and some even have impressive BI interfaces. However, analyzing clickstream data in isolation comes with many limitations. For example, a customer is interested in a product or service on your website. They go to your physical store to purchase it. The clickstream analyst asks, “What happened after they […]

By establishing a data warehouse strategy using Amazon S3 for storage and Redshift Spectrum for analytics, we increased the size of the datasets we support by over an order of magnitude. In addition, we improved our ability to ingest large volumes of data quickly, and maintained fast performance without increasing our costs. Our analysts and modelers can now perform deeper analytics to improve ad buying strategies and results.

August 2024: This post was reviewed and updated for accuracy. In part 1 of this series, we demonstrated how to build a data pipeline in support of a data lake. We used key AWS services such as Amazon Kinesis Data Streams, Kinesis Data Analytics, Kinesis Data Firehose, and AWS Lambda. In part 2, we discuss […]

In this two-part series, we show you how to build a data pipeline in support of a data lake. We use key AWS services such as Amazon Kinesis Data Streams, Kinesis Data Analytics, Kinesis Data Firehose, and AWS Lambda. In part 2, we focus on generating simple inferences from that data that can support RTP parameters.

Narrativ, in their own words: Narrativ is building monetization technology for the next generation of digital content producers. Our product portfolio includes a real-time bidding platform and visual storytelling tools that together generate millions of dollars of advertiser value and billions of data points each month. At Narrativ, we have seen massive growth in our […]

This blog post shows how our customers can benefit by using the Apache Sqoop tool. This tool is designed to transfer and import data from a Relational Database Management System (RDBMS) into AWS – EMR Hadoop Distributed File System (HDFS), transform the data in Hadoop, and then export the data into a Data Warehouse (e.g. in Hive or Amazon Redshift).

In this post, we take a look at query result caching in Amazon Redshift. Result caching does exactly what its name implies—it caches the results of a query.

In this post, we show you how to export data from a DynamoDB table, convert it into a more efficient format with AWS Glue, and query the data with Athena. This approach gives you a way to pull insights from your data stored in DynamoDB.