Category: Thought Leadership

In this post, I aim to help you create a SaaS contract product in AWS Marketplace. I take the current SaaS pricing tiered model and match it with the specific AWS Marketplace SaaS contract pricing model. I also explain the AWS Marketplace features that are relevant based on sales motions as well as best practices for structuring your product detail page.

In this blog post, we demonstrate how to efficiently and simply create reports that showcase the procurement activities within an AWS account. Additionally, we provide you with a step-by-step guide and the necessary code to configure these reports.

In this post, we share an approach using selected AWS features that help govern how buyers use your organization’s procurement workflows for their AWS Marketplace subscriptions. We show you how to integrate these features into your procurement workflow with AWS Marketplace subscriptions with minimal effort.

Kanwal “Kay” Mirza is a Business Development Manager leading the Startup segment for AWS Marketplace. In this interview, she touts the power of mentorship, saying, “Never underestimate the impact of mentors; they can truly unlock someone’s potential and career trajectory.”

Maria Anhalt is Chief Executive Officer at Elektrobit, a provider of embedded and connected software products and services for the automotive industry. In this interview, she notes, “Building diverse, equitable, high-performance teams demand a much broader perspective, leadership commitment, and continuous work.”

Kristina Lengyel is the Executive Vice President, Worldwide Corporate Sales for OpenText, with a focus on driving growth via strategic partnerships. On #IWD2023, she advises, “Bring consciousness to the forefront, create a workplace where employees feel safe being passionate and emotional. Create a work environment that embraces compassion and respect, welcomes love in the workplace, and promotes kindness.”

Rose Psalmond, a Senior Solutions Consultant at Appian, aligns technology and business needs to drive complete process automation, facilitated by the Appian platform and AWS cloud services. On #IWD2023, she recommends, “Listen deeply and seek out resources to learn. Elevate the voices and careers of women, trans, and non-binary folks. Advocate for Diversity, Equity, and Inclusion resources, structural changes, and training in the workplace. Make space for Black, Indigenous, and other women of color.”

Lorrissa Horton is SVP/GM and Chief Product Officer for Collaboration software at Cisco. She points out, “The way men’s and women’s behavior are perceived aren’t always equitable. And it’s not just our behavior; people can make assumptions based on our very presence.”

In this blog post, I will summarize the key findings of a commissioned study conducted by Forrester Consulting on behalf of AWS Marketplace in May 2022. This study, the Partner Opportunity for AWS Marketplace Independent Software Vendors (ISVs), offers both qualitative and non-qualitative benefits for sellers who list their software and data products in AWS […]

In this blog post, I will summarize the key findings of two commissioned studies conducted by Forrester Consulting on behalf of AWS Marketplace in May 2022. These studies include the Total Economic Impact™ (TEI) of AWS Marketplace and the Reduce Risk Exposure and Friction with Trusted Online Marketplaces. Total Economic Impact™ of AWS Marketplace study […]