AWS Marketplace – New Management Portal for ISVs & VARs

The AWS Marketplace provides an easy way for sellers (ISVs / Independent Software Vendors and VARs / Value Added Resellers) to market and sell their software to developers and IT professionals.

Today we are introducing a new AWS Marketplace Management Portal. This portal provides our partners with access to demand generation and business metrics reports, real-time data on customer subscriptions, and secure file uploading.

Let’s take a tour of the new portal! Here’s the main page:

If you use search engine marketing or link-building to generate demand for your marketplace products, you’ll love the next feature. The Marketing Dashboard provides you with click and conversion information to help you to track and optimize your campaigns. You need only include the appropriate reference tag (see our handy guide) to initiate the tracking process.

You have access to current and historical marketing reports:

The next feature gives you the ability to verify that a particular AWS customer has purchased a subscription to one of your products. Simply enter their AWS Customer ID:

The Management Portal gives you access to weekly marketing, metrics, and disbursement reports in CSV format:

Last but not least, you can upload your product metadata, images, and other documentation to the Marketplace:

This new feature is available to all AWS Marketplace sellers today. Take the AWS Marketplace Management Portal Tour to learn more.

— Jeff;