Tag: AWS ISV Accelerate Program

Exasol provides a high performance in-memory analytics database to give organizations the power to transform how they work with data. Working with AWS SaaS Factory, Exasol launched their analytics database through a SaaS model and navigated technical and business decisions for launch and beyond. In this Q&A, Peter Jackson, Chief Data and Analytics Officer at Exasol, shares insights on their journey and advice for organizations who are in the process of building SaaS on AWS.

As head of Americas Partner Sales for AWS, Rachel Mushahwar is laser-focused on igniting our channel to deliver net-new revenue and help customers leverage innovative technology to achieve the unimaginable. Explore the three core pillars that guide our everyday work with AWS Partners: connect, inspire, grow. Learn how partners like Capgemini, Edrans, Zuggand, Databricks, and F5 are leveraging the AWS Partner Network (APN) to help customers at every stage of their cloud adoption journey.

A new independent Forrester Total Economic Impact (TEI) study shows how SaaS companies have realized a 70% ROI within 18 months, while allowing their teams to focus on customer experience and how to differentiate their offerings. Forrester also found that SaaS providers reduce the risk of failed launches and time to launch by 69-77%. AWS invests in partner success for both business and technical transformation through programs like AWS SaaS Factory, AWS Marketplace, AWS ISV Accelerate, among others.

AWS earned a 5-Star rating by CRN, a brand of The Channel Company, in its 2021 Partner Program Guide. This annual guide provides a conclusive list of the most distinguished partner programs from leading technology companies. The 5-Star rating is awarded to an exclusive group of companies that go above and beyond with their partner programs. AWS was honored based on a range of investments made by the AWS Partner Network (APN) to help businesses build, market, and sell their products, services, and solutions.

We hope you enjoyed all of the educational content and big announcements at AWS re:Invent 2020! If you missed anything or just want to recap, we have rounded up the most relevant launches, program updates, and educational content available for AWS Partners. This post showcases the new programs that AWS Partners can take advantage of today, including AWS ISV Accelerate, SaaS Boost, and several new AWS Competency designations.

Throughout AWS re:Invent 2020, theCUBE delivered news desk style coverage in a unique conversational video interview format. They captured impactful and engaging discussions with AWS executives, customers, partners, and subject matter experts. Following the AWS Partner Keynote on Dec. 3, AWS Partner leaders joined theCUBE to discuss some of the new programs announced at re:Invent, as well as the global partner strategy for VMware Cloud on AWS and SAP on AWS.

Beginning in January 2021, any AWS Partner with a software solution that runs on or is integrated with AWS can join the new AWS ISV Partner Path. This provides a new and simplified Partner experience designed to accelerate the engagement ISVs have with AWS. It does so through prescriptive guidance, curated programs, funding benefits, and co-selling support. Among other benefits, AWS ISV Partner Path removes APN tier requirements for ISVs, while retaining their eligibility for programs such AWS Competency.

ISVs are increasingly seeking access to AWS customers to grow their cloud business, and they want a simple way to engage AWS field sellers on joint customer opportunities. That’s why we designed the AWS ISV Accelerate Program to enable partners to co-sell with Amazon Web Services. This program helps AWS Partners drive new business and accelerate sales cycles by connecting participating ISVs with the AWS Sales organization.

AWS has empowered entrepreneurs across the world with the tools they need to build and scale their companies faster and cost effectively. Since launching in 2019, the APN Global Startup Program has continued to experience significant momentum. This year, we increased the number of startups supported by the program by more than 50 percent. Startups have received dedicated support from co-sell specialists to drive engagement with AWS Sales and field teams.