Category: Launch

Each year, we honor members of the AWS Partner Network (APN) from around the globe that play key roles in helping customers drive innovation and build solutions on AWS. Announced during a Partner Awards Gala at AWS re:Invent, the 2025 Geo and Global AWS Partner Awards recognize a wide range of partners whose business models have embraced specialization, innovation, and cooperation over the past year.

Learn about new innovations announced at AWS re:Invent 2025 that elevate how Partners work with AWS to deliver exceptional customer value. These enhancements to Partner programs, AWS Marketplace, and Partner Services are designed to expand opportunities and drive unprecedented growth across the AWS Partner Network.

New research from the AWS Partner Ecosystem Multiplier (PEM) 2025 Study reveals AWS Partners can achieve up to US$7.13 in services revenue for every US$1 of AWS technology sold. Discover six key strategies to maximize your business value through the AWS Partner Network (APN) and position your organization for success in the growing AI and cloud services market.

We’re expanding the AWS Resilience Competency to include Software Partners, which offers customers specialized solutions to enhance operational resilience and system reliability for critical workloads in the cloud.

AWS Partner Central is now available in the AWS Management Console, simplifying access to Partner Central and the AWS Marketplace Management Portal. This launch introduces powerful APIs and automation capabilities to help Partners streamline operations and scale their AWS business more efficiently.

Introducing AWS IAM temporary delegation, a new capability that enables ISV Accelerate Partners to streamline customer onboarding while maintaining security controls. Learn the benefits and how Partners are using this capability to transform their customer experience.

The 2025 AWS Partner Awards honor partners who have demonstrated outstanding results and innovation with the use of AWS products and solutions. AWS Partners can self-nominate themselves to be considered across a select number of AWS Partner Award categories. Award submissions will be reviewed by a third-party and selected with special emphasis placed on customer success use cases presented in the nomination form. All nominations must be submitted by 11:59 PM PDT on August 15, 2025.

We’re introducing new categories for the AWS MSSP Competency (previously AWS Level 1 MSSP Competency) to help customers easily identify Partners with security expertise based on their unique needs. The new competency categories validate Partners’ abilities to deliver comprehensive security solutions through native AWS services and third-party integrations.

Introducing the AWS Partner Profitability Framework, an intuitive and reliable way to maximize business value with the AWS Partner Network (APN). The AWS Partner Profitability Framework optimizes the partner journey to broaden the value and deepen expertise across various business models. According to a 2022 study conducted by Canalys, partners with a breadth of offerings can achieve a $6.40 multiplier per $1 AWS sold. 

In today’s cyber threat landscape, a robust incident response plan isn’t just a nice-to-have—it’s critical for businesses of all sizes. AWS Security Incident Response Specialization Partners help AWS customers with incident response through 24/7 monitoring, investigation, containment, and remediation guidance, backed by AWS security experts.