Category: Launch

Application modernization delivers higher agility and cost savings than migration alone, but requires expertise across various domains. To better support partners guiding customers through complex transformation journeys, we’re excited to introduce a new modernization category within the AWS Migration and Modernization Competency. We also updated technical requirements to streamline the process of collecting and submitting case study materials for partners.

We are excited to highlight 182 AWS Partners that received new or renewed specializations in July for our global AWS Competency, AWS Managed Service Provider (MSP), AWS Service Delivery, and AWS Service Ready programs. These designations span workload, solution, and industry, and help AWS customers identify top AWS Partners that can deliver on core business objectives. AWS Partners are focused on your success, helping customers take full advantage of the business benefits AWS has to offer.

We’re streamlining the AWS Foundational Technical Review (FTR) process—including extending the renewal period and waiving the FTR for partners that have completed an AWS Well-Architected Framework Review. The AWS Foundational Technical Review (FTR) helps partners adopt AWS technical best practices specific to their software or solution.

We are excited to highlight 179 AWS Partners that received new or renewed specializations in June for our global AWS Competency, AWS Managed Service Provider (MSP), AWS Service Delivery, and AWS Service Ready programs. These designations span workload, solution, and industry, and help AWS customers identify top AWS Partners that can deliver on core business objectives. AWS Partners are focused on your success, helping customers take full advantage of the business benefits AWS has to offer.

The 2024 AWS Partner Awards honor partners who have demonstrated outstanding results and innovation with the use of AWS products and solutions. AWS Partners can self-nominate themselves to be considered across a select number of AWS Partner Award categories. Award submissions will be reviewed by a third-party and selected with special emphasis placed on customer success use cases presented in the nomination form. All nominations must be submitted by 11:59 PM PDT on August 16, 2024.

Learn about the new programs, benefits, tools, and partner experience enhancements to help you secure more wins, land bigger deals, and accelerate your success. From expediting migrations, enhancing managed services, driving business-focused solutions, and expanding reseller assistance, to new levers that drive demand generation and business productivity with AWS Partner Central and AWS Marketplace, and more.

Learn about the new features and tabs in the Analytics and Insights Dashboard to give you more visibility and deeper insights into your data. The latest updates include The latest updates include new Marketing Campaigns and Training and Certifications tabs, expanded funding insights, and enhancements to the Opportunities and Leads tabs.

We’re excited to announce updates to the AWS Migration Acceleration Program (MAP) incentives that further enable AWS Partners to support customer migrations to the cloud faster and at scale. Since its inception in 2016, MAP has supported thousands of customers on their journey to AWS, and these enhancements respond directly to partner feedback for more resources to better support cloud migration and modernization efforts.

We’re excited to introduce the Business Outcomes Xcelerator (BOX) Program, designed to help partners develop and deliver solutions that meet the demands of Line of Business (LOB) buyers and accelerate revenue growth. This innovative program equips technology and services partners with the necessary tools, resources, and financial incentives to build, go-to-market, and sell outcome-driven solutions through AWS Marketplace, enabling them to deliver differentiated value to customers across various industries and use cases.

Managed services are a key driver of partner profitability and customer success—with 52% of customers indicating a need for managed services as part of their partner procurement process, according to a Canalys study. We’re excited to announce new benefits for partners looking to build, market, and grow their managed services practice, including self-serve technical enablement, workshops with AWS experts, and discounts and credits to offset tooling costs.