AWS and AppsFlyer

Accelerate your mobile marketing growth

The AppsFlyer marketing measurement platform processes billions of mobile actions every day to attribute every app install to the right media source and analyze in-app events. This arms marketing teams with a complete view on channel performance, cost and ad spend, ROI, and the end-to-end user lifetime value.

With Amazon Web Services (AWS) at the core of our data infrastructure, we are able to deliver real-time insights and predictive analytics to help marketers make better, faster decisions, and reach new levels of mobile marketing efficiencies.

Keeping your marketing measurement data safe with AppsFlyer & AWS

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Power predictable app growth, protect customer privacy and deliver exceptional mobile experiences with AppsFlyer & AWS.

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Benefit from measurement data you can trust stored in the most trusted cloud

Unparalleled security

AWS with its massive scale can make significant ongoing investments in security that not many companies can afford. Together with AppsFlyer’s unparalleled global compliance and certification program we are meeting the most stringent requirements and implementing industry-leading security processes to ensure our customers’ and their end users’ data is always protected.

Unlimited scalability

AWS is designed to offer the most scalable cloud computing environment available today, allowing us at AppsFlyer to measure over 1 trillion mobile activities every month. Through our unlimited scale and cutting-edge machine learning technologies, we’ve developed the industry’s most accurate solutions for mobile measurement, marketing analytics and fraud prevention. Being independent and unbiased is what sets us apart from day one.

Unmatched reliability

Our customer obsessed approach translates into the highest customer satisfaction rate in the industry. AppsFlyer's customers not only benefit from unprecedented platform uptime, but also from strategic support. With 5x more Customer Success Managers than our competitors, we take pride in providing long-term value for world-class enterprise customers by serving as a trusted extension of their team, 24/7

Success Stories with AppsFlyer on AWS

Shopping
Fetch Rewards saves over $750k annually on fraud with Protect360

Real-time and post-attribution fraud detection from AppsFlyer allowed Fetch Rewards to run user acquisition campaigns at scale without fear of malicious actors.

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“Having the peace of mind Protect360 provides is worth its weight in gold.”

– Krishnan Menon, VP Growth Marketing at Fetch Rewards
Finance
Varo scales up mobile data analysis with confidence

Raw attribution data from AppsFlyer combined with Varo’s internal BI data brought insight into every step along the customer journey, helping the team save significant processing time and optimize its acquisition strategy.

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“AppsFlyer is integrated so seamlessly with our key tech stack partners that it makes data management and cross channel measurement much more scalable.”

– Tamar Kassoff, Sr. Director of User Acquisition at Varo
Shopping
eBay scales up mobile marketing with better speed and stability

AppsFlyer enabled eBay to integrate quickly with multiple partners around the world, test the value of each and optimize quickly.

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“AppsFlyer is our source of truth when it comes to attribution. We have gained full 360-degree insightinto our user acquisition activity, while lowering our costs. No marketing tech stack is complete without AppsFlyer.”

– Sadie Daryan, Global Head of Display and App Marketing at eBay
Gaming
Tilting Point Exceeds ROI targets for 19 games using AppsFlyer attribution

Tilting Point uses AppsFlyer measurement data and SKAdNetwork solutions to run ROI positive marketing campaigns for 19 games while overcoming challenges from iOS 14.

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“AppsFlyer’s attribution platform is an everyday, every-hour tool for our team. Without it, the business does not happen.”

– Enric Pedró, VP of Growth at Tilting Point
Shopping
Macy's drives mobile adoption for loyalty members

Measurement data from AppsFlyer helped Macy’s leverage owned content and optimize their acquisition and remarketing strategies, resulting in 30% Increase in total sessions, 55% Increase in total mobile revenue, 100% Uplift in revenue per install.

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“AppsFlyer attribution data gave us insight into both our acquisition and remarketing efforts so we could optimize in order to realize a substantial increase in engagement and revenue.”

– Margaret Dorsman, Marketing Brand Manager at Macy’s
Travel
Virtuo is asking smarter short and long term decisions with Data Locker

Virtuo combines their AppsFlyer data with data from internal sources including their CRM and logistics dashboard. Their media decisions are now based on measurement data that allows them to invest in the right channels and cost-effectively acquire new customers.

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“Data Locker is the easiest and most convenient way for us to extract data quickly, reliably and automatically. It required less time for our technical team to set up and for our needs it’s the perfect API solution from AppsFlyer.”

– Denitsa Georgieva, Head of Acquisition Marketing at Virtuo

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Partner testimonials

Freeletics

“Thanks to AppsFlyer’s Pull API, AWS DynamoDB and AWS Lambda function we’re able to have real-time attribution data of every event fired in our system and instantly analyze user behavior in our app in a fast, comprehensive, and secure manner, keeping our business compliant.”

Stillfront Marketing Hub

"AppsFlyer's Data Locker on Amazon S3 enables us to unlock the rich potential of granular attribution and performance information at big data scale for all our apps in near real-time. Combining rock solid reliability with ease-of-use in a secure way, it builds the foundation of business critical data processing and allows us to quickly turn this data into actionable insights."

Areas of focus

Holistic measurement for campaign optimization

Help customers attribute every install to the right media source and get a complete view on channel performance, cost and revenue, ROI, and the end-to-end user lifetime value.

Audience segmentation for remarketing

Enable marketers to segment users based on behaviors so they can send the right message to the right audience, every time (remarket to disengaged users or re-engage loyal users).

Personalized experiences

Create smooth and personalized digital journeys across channels, platforms, and devices to boost conversions and revenue using advanced deep linking.

Mobile ad fraud protection

Protect budgets from mobile ad fraud by blocking fraudulent ad and fake mobile installs and in-app events to ensure customers are investing in the right channels, and only measuring and paying for real actions.

The true cost of mobile measurement partner (MMP) data outages

Apps heavily rely on round-the-clock measurement to optimize their campaign ROI and boost conversions. Because of that, the impact of not having access to attribution data and marketing analytics in the face of an MMP data outage is massive.

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Are on-premise servers more secure than cloud storage?

In this guide we share important facts and experiences from trusted industry experts and market leaders who strive to keep their data secure and protected at all times.

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