What do you like best about the product?

Databricks scalability features allowed us to process millions of rows of customer data efficiently. We use utilized Databricks to build a customer segmentation model for an e-commerce platform. Here we identified targeted groups by analyzing purchase history, browsing behavior and other related data. The huge amount of data can be visualized using in-built visualization tool in Databricks, which was incredibly helpful in exploring patterns and presenting insights.

What do you dislike about the product?

I personally reached out to support when debugging data pipeline issues. But the issue got resolved in no time, preventing delays in the project.

What problems is the product solving and how is that benefiting you?

The platform has helped us to automate data aggregation and pre processing, which results in cutting down the time spent on repetitive task by nearly 30%. Also, it's support for real time data updates insured that the result were always based on the most current data.