Meltwater Suite
MeltwaterReviews from AWS customer
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Makes intelligence easy, but read the contract
What do you like best about the product?
While some of the functionality can be duplicated with free services such as Google Alerts, the packaging of the intelligence makes this very easy to use, especially for social media searches such as Facebook mentions.
What do you dislike about the product?
We ran into the same issue as another user - the 60 day renewal period. The two people familiar with that particular contract provision had left the company, and when we informed Meltwater that we were not renewing, we were rather rudely told by an Accounts Receivable manager that we WERE renewing, we were in default (even though the contract had not yet expired), and where was the money? Well, Meltwater got their money, and I learned to scrutinize old contracts carefully to avoid another "melt" down.
What problems is the product solving and how is that benefiting you?
Tracking mentions of our company, our competitors, and other critical keywords without having to set up multiple manual tracking methods.
After our experience with Meltwater A/R, we have quit using the service (even though we have paid for it) and have set up the appropriate manual tracking methods.
After our experience with Meltwater A/R, we have quit using the service (even though we have paid for it) and have set up the appropriate manual tracking methods.
Recommendations to others considering the product:
Read the contract!
Digital Marketing Manager
What do you like best about the product?
I really like the quality focus and attention we get from our Account Executive, even though we are a smaller business compared to her other accounts. It's really great to know that I can reach her at at any time and that she will work as fast as she can to help resolve our problems.
What do you dislike about the product?
This isn't really anything Meltwater has done wrong but as our company's needs have shifted it would be nice to get out of our legacy contract with the Listening platform and only pay for what we currently utilize, the Sprout Social Engage tool. The Sprout Social Engage tool is exactly what we need as we really don't do any media placements so it would be nice if we could maybe increase the amount of seats we have with that subscription and cancel the Listening subscription.
What problems is the product solving and how is that benefiting you?
We have a lot of business problems that we are trying to solve but the biggest is that we have a very small and under-staffed team so the ability to manage as much of the creative, development, distribution and management process of our social channels through one tool is huge. There are tools within Sprout Social that we currently aren't taking advantage of but I'm hoping within the new fiscal year for our company we discuss opportunities to integrate with our Salesforce for lead generation and tasking customer support inquiries.
Recommendations to others considering the product:
I highly recommend as illustrated by the customer surveys, case studies and various marketing materials we've provided to Meltwater.
Must-Have Tool for Public Relations Professionals
What do you like best about the product?
The data base of reporters and influential media contacts is invaluable. With the click of a button you can find the name, title, phone number and email address of hundreds of reporters from hundreds of publications and broadcast outlets.
What do you dislike about the product?
There is nothing about Meltwater that I "dislike."
What problems is the product solving and how is that benefiting you?
Meltwater is a huge time saver for me. Rather than searching the Internet for hours, I can pull up exactly what or who I am looking for using the "influencer" tab or the search dashboards. I have been able to contact important writers and reporters quicker and more efficiently, and now have a database all my own for future reference.
Recommendations to others considering the product:
I would highly recommend this product. Not only is the platform quick, efficient and easy to use, but the customer support team is always on top of their game. I have always had every question answered with a positive attitude.
Useful product to understand social sentiment for client
What do you like best about the product?
Being able to filter key words is helpful for a large client with multiple products.
What do you dislike about the product?
The interface can be confusing with different modules.
What problems is the product solving and how is that benefiting you?
Trying to understand sentiment of client's audiences and comparing that to competitors.
Decent product, but could use some updates
What do you like best about the product?
Ability to create lists of media contacts based on region and beat. Very customizable. I also like the metrics after you send out a press release. You are able to see the open rate and the journalist that opened and read the release.
What do you dislike about the product?
When you create and save a media list using their search tool (location, beat, type of journalist) you are only able to go back and remove individual journalists, rather than reshaping the list and removing specific beats. It makes it so you typically have to start from scratch when creating a new list, rather than just removing a few qualifications from old lists.
Reporting also often misses mentions of our organization. Social media metrics don't match with the metrics you pull from the specific social media sites.
Reporting also often misses mentions of our organization. Social media metrics don't match with the metrics you pull from the specific social media sites.
What problems is the product solving and how is that benefiting you?
We are a very small staff and don't have a full time PR person. If we want to get picked up, this helps to get us coverage by easily identifying and targeting journalists interested in our organization/market.
News Monitoring and Media Contact Database
What do you like best about the product?
We've been pleased with the news coverage and the number of outlets that are tracked by Meltwater.
What do you dislike about the product?
We had some issues with setting up our customized newsletter and still encounter problems specifically related to the masthead we created for it. At times there has been a lag in the response time from the tech support group.
What problems is the product solving and how is that benefiting you?
We are able to track how our members are portrayed in the traditional media and also are seeing mentions and coverage in social media as well.
Recommendations to others considering the product:
Allow more time than you think it will take to get a customized newsletter up and running. Also, allow ample time and be patient while providing search terms to Meltwater so you'll be starting from a solid foundation with respect to the types of "hits" you'll get.
Difficulty finalizing contract that fit our size business. Nice account manager.
What do you like best about the product?
Our account manager was friendly and helped when she could.
What do you dislike about the product?
Signing the contract was difficult. Things that were promised weren't in the contract and then after we felt pressure to sign up for more.
What problems is the product solving and how is that benefiting you?
Media distribution on a wide level. Didn't have to do our own continuous searches for contacts and keep information up to date.
Recommendations to others considering the product:
Ask every question possible and make sure your exact needs for services will be met.
Meltwater has exceeded my expectations
What do you like best about the product?
The service I get from Bud Bosley, who is responsive to my requests.
What do you dislike about the product?
The media database is not up to date, which creates a disconnect between our news releases and the media. I have not generated as many media hits through the database as I desire and the tracking is easy, but sometimes it's inconsistent (from the old platform to the current platform).
What problems is the product solving and how is that benefiting you?
The benefits include showing my administration the value of media work by my faculty. Meltwater helps me validate a type of work that is hard to measure results.
Recommendations to others considering the product:
Before purchasing, make sure you are getting what you need. Make sure your goals and objectives are shared with Meltwater so they can help you get what you need. There are several great products. I signed a three-year agreement with Meltwater to help lower my annual cost. This contract expires next year and I will strongly consider keeping Meltwater. However, I will "kick the tires" on a couple new vendors that I met at the PRSA International Conference in Indianpolis because I liked what I saw from their presentations. Meltwater is a solid company, however, to partner with.
Meltwater - great media database and distribution system, but room for improvement
What do you like best about the product?
Ease of use for media database and news search, good WSIWYG distribution module.
What do you dislike about the product?
I'd like to be able to populate the database with proprietary information on reporters only available to me. I'd also like a stronger and more complete release distribution system, perhaps based on Drupal.
What problems is the product solving and how is that benefiting you?
Meltwater is essential for us to provide daily news clips; prepare, target and distribute news releases; and see how the releases were picked up.
Recommendations to others considering the product:
Learning curve is relatively steep, but with a lot of use it gets easier. It's a very deep platform with a lot of moving parts.
Meltwater offers a very helpful service
What do you like best about the product?
The dashboard
The team I work with, in particular Mallory, has been very helpful and approachable
the ad value equivalency
The team I work with, in particular Mallory, has been very helpful and approachable
the ad value equivalency
What do you dislike about the product?
I wish it did the AVE for all TV and radio too
What problems is the product solving and how is that benefiting you?
Ability to entice sponsors to our program
Identify new journalists to send our releases to
Identify alternative media opportunities
Recommendations to others considering the product:
I looked at 7 different options for media monitoring, analytics, and influencer search, and Meltwater offered by far the best dashboard and service.
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