Meltwater Suite
MeltwaterReviews from AWS customer
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Meltwater not up to date
What do you like best about the product?
I like that Meltwater is easy to use and has a lot of search options.
What do you dislike about the product?
There are WAY too many publications that don't appear. And a lot of the outlets are not up to date and give you the wrong people to contact. Very frustrating!!
What problems is the product solving and how is that benefiting you?
We need to create media lists and do outreach to media. this is helpful.
Associate Director
What do you like best about the product?
Daily coverage email reports, media database, media coverage reports
What do you dislike about the product?
Search feature on media database is not the most intuitive. Could use some tweaks to make it more user focused in presentation. When you select certain options, it doesn't populate results but doesn't clearly state what the search issue is.
What problems is the product solving and how is that benefiting you?
Not enough man power to really comb through coverage. Great way to have media coverage sent straight to your inbox.
Meltwater
What do you like best about the product?
The new platform has a better way to search for both influencers and for news releases. I like the new platform because I don't have to pick a country when looking for an editor.
What do you dislike about the product?
The support documents need to be detailed. When I was searching on how to find my lists it was a bit of a struggle to figure out using the help documents.
What problems is the product solving and how is that benefiting you?
I am solving utilizing my time to scrub editor lists. The main benefit I have found is when I do find an editor I can now see some history that is associated with what beats he covered and what publications he/she has worked with in the past. Again, freeing up my time.
Easy to Use, Great Data
What do you like best about the product?
I use Meltwater to gain insight on media contacts and it's great. I can find contact info, which they say gets combed often to ensure someone opts in to having their info within their system. I have made several good press contacts and found the initial information with their tool.
What do you dislike about the product?
Although they say you can email out from their tool and it looks like you are emailing from your personal email address, it's not the case. There are footer links, including an unsubscribe link, so it's pretty obvious to media (anyone really) that they are part of a mass email. I don't email from the system... and I don't think mass emails are are good idea anyway.
What problems is the product solving and how is that benefiting you?
It's not easy connecting with people and finding relevant contact info is even harder. Meltwater does a great job a getting it. And if there is someone you'd like to contact but Meltwater does not have them in their system, you can make a request and they'll get it for you. As stated earlier, Meltwater benefits me in that I have connected with important people more easily.
Sysomos
What do you like best about the product?
We've been using Sysomos for not quite a year now, and it has been an improvement for us over some of the other tools we've tried in the past. The range of data that it provide has been invaluable for us in evaluating campaign and strategy effectiveness in social. Our clients love how granular we can get with the data, and appreciate being able to perform Share of Voice and other competitive comparisons.
What do you dislike about the product?
The system can sometimes be a bit less than intuitive, and frequently seems to take a long time to process data and spit out results. We've also run into a few funky graphic issues when exporting reports to PDFs, but it's not clear whether the problem is with Sysomos or the fact that we're on OSX.
Also, one of the features I loved the most - the built-in screenshot tool - seems to be no longer supported for the Firefox browser. It was very handy when pulling screenshots. I miss it and hope that the extension gets fixed soon.
Also, one of the features I loved the most - the built-in screenshot tool - seems to be no longer supported for the Firefox browser. It was very handy when pulling screenshots. I miss it and hope that the extension gets fixed soon.
What problems is the product solving and how is that benefiting you?
Sysomos has really brought a new level of robustness to our measurement and metrics capabilities. It's helping us refine our social strategies and tactics, as well as enabling better reporting to clients.
Recommendations to others considering the product:
Make sure you spend time really learning the system, and figuring out how to use some of the more advanced features.
OK
What do you like best about the product?
I like the daily media monitoring emails, but they are not comprehensive. It's best for social media as it pulls any mention, whether it's tagged with @ or #, or nothing at all.
What do you dislike about the product?
Contacts are not comprehensive, and many simply have the general email address, which I could pull up without having a service. Another contingent of people have their personal emails listed, and I've had multiple people get a bit irritated we used those, and wondered how we got them.
What problems is the product solving and how is that benefiting you?
Media lists, monitoring
Meltwater Love
What do you like best about the product?
I love the features within Meltwater to search for journalists based on what stories/key words they have used in the past 6 months, plus the ability to upload lists through Excel of other contacts. The outreach feature is very user friendly as well.
What do you dislike about the product?
Load times can take a little while, especially when there are a lot of saved media lists and distributions. With the new system it's not all bad because that allows you to search through all of them very quickly, but the old platform was a little quicker since it only loaded one page at a time.
What problems is the product solving and how is that benefiting you?
Easy way to send out media distributions without taking a lot of staff/my time.
Recommendations to others considering the product:
Ease of use and features make Meltwater a strong contender for it's media targeting and outreach platform. Other services are great too, but Meltwater's Keyword Search and ability to upload other distribution lists sets it apart.
Sysomos
What do you like best about the product?
We use Sysomos to help us track specific social sactivations and campaigns. I like how easy it is to search for terms and break down where the mentions are on specific platforms I really like the tweet cloud feature. The are really fun to create and show to clients.
What do you dislike about the product?
The exported reports are very ugly, and have way too much information that is often irrelevant to us and our reporting needs. It often takes a lot of time to go back into the reports and put it together in such a way that we can easily read the information.
What problems is the product solving and how is that benefiting you?
We are solvin the problem of social monitoring and making it easier for us to report things to our clients,
Meltwater Review
What do you like best about the product?
List building functionality - easy to look up journalists
What do you dislike about the product?
Media monitoring - many of the small trade publications we work with are missed in media monitoring
What problems is the product solving and how is that benefiting you?
Media tracking and reporting across multiple business units
Recommendations to others considering the product:
Ask about trade publication monitoring - many of the trade publications we work with are not tracked in Meltwater
Meltwater makes media monitoring and outreach simple
What do you like best about the product?
The all in one platform is so much better than their old platforms, and the speed and user-friendliness make it very easy to work with. I can pull media lists and reports in no time at all, and it's great for capturing and sharing broadcast clips with our Executives around the World.
What do you dislike about the product?
The old Meltwater News platform was clunky and slow, but since they have upgraded me to the new platform, no complaints at all!
What problems is the product solving and how is that benefiting you?
We have executives all around the World, and work with Government a lot, so we have a lot of different deliverables in different formats. Meltwater has allowed us to do everything we need from a media perspective from one platform and we can easily share content globally, saving us lots of time and hassle.
Recommendations to others considering the product:
I'd always thought of Meltwater as being online monitoring only, but they actually cover print and broadcast as well, and have a stronger media contact database than others. I don't think many folks in the PR space know that, so make sure to ask if you speak with them or meet them at a trade show.
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