Meltwater Suite
MeltwaterReviews from AWS customer
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Meltwater makes my job easier and makes me look smarter!
What do you like best about the product?
Their news report that comes right to my email every morning! It indicates everywhere our company has been mentioned in the news and it lists other news articles that might be of interest to us. This makes be look very "on top of things" when I forward specific links to my upper management!
What do you dislike about the product?
I can't think of anything that I dislike about Meltwater.
What problems is the product solving and how is that benefiting you?
We can stay alert to what is going on with our competition and we can discover certain needs that are out there that we may have a solution for. We can also stay abreast of where we are in the news internationally which we were a lot in the past year.
Recommendations to others considering the product:
The people at Meltwater really try to please and to make sure you are happy using their product.
Meltwater has been a lifesaver for my role in media relations.
What do you like best about the product?
The Meltwater team is great! They are very responsive whenever I have questions or issues. The list of media influencers is fantastic and readily updated. And the media tracking has been so helpful in sharing with our staff, board of directors, and donors how our organization is covered.
What do you dislike about the product?
Because our organization's name is so close to another's, we sometimes get irrelevant hits that I'm not able to delete from the weekly report myself. The hits are unavoidable, but I'd like to be able to delete them from the list with out asking for help each time to ensure our weekly report is correct.
What problems is the product solving and how is that benefiting you?
We are showing our staff, board of directors, and donors the reach of the organization. Meltwater has been incredibly helpful in finding media coverage for grant reports as well.
Recommendations to others considering the product:
Being a nonprofit, we don't have a lot of money to spend on software for media tracking or influencer lists. I believe this was a great use of our administrative funds as we work to share the mission of our organization. I use this product every day. The staff is easy to work with and so friendly.
Great Customer Service
What do you like best about the product?
Responsive and friendly customer service. Always ready to answer questions and provide guidance on getting the most out of the platform. It's also nice that the team offers to come into the office since we are very close, having that in-person interaction has made the relationship with the team a lot stronger.
What do you dislike about the product?
Wish there were more customization features available to remove articles in the news monitoring service, as well as the reporting.
Custom reports are great, but it would be even better if we could add our brand colors/guides in order to insert them right into a presentation for executives. Right now we run the reports and recreate a lot of the charts on our own so that they look a little nicer in our quarterly/monthly recaps.
Custom reports are great, but it would be even better if we could add our brand colors/guides in order to insert them right into a presentation for executives. Right now we run the reports and recreate a lot of the charts on our own so that they look a little nicer in our quarterly/monthly recaps.
What problems is the product solving and how is that benefiting you?
Able to back up our own claims and tracking with a third party platform to show exec the value of PR.
Specifically, we find sentiment to be one of the most useful analysis point for showing how our coverage is more influential than that of our competitors.
Specifically, we find sentiment to be one of the most useful analysis point for showing how our coverage is more influential than that of our competitors.
Recommendations to others considering the product:
Ask a lot of questions and if you don't see a feature you want, let the team know. Over the past couple months, I've noticed that Meltwater is trying to move in the right direction and update product features to ensure that their platform is useful to PR professionals.
Meltwater: Providing Clearer Vision
What do you like best about the product?
Meltwater has allowed us to see Internet postings that we did not see or know about before. This has enabled us to better engage with our community.
What do you dislike about the product?
I really don't have a negative for Meltwater. They have worked with me and provided excellent customer service.
What problems is the product solving and how is that benefiting you?
I have been able to engage with my community at a new level. This is a real positive in an ever-changing technological world.
Great PR Tool
What do you like best about the product?
The user interface is super easy to use and is a great resource to identify our graduates who are in the news/publications
What do you dislike about the product?
We find that Meltwater doesn't always pick up some of our graduate articles in the news. We end up missing out on some great content.
What problems is the product solving and how is that benefiting you?
It is a great tool for PR purposes and for social to share our graduate successes.
Great Tool! Great Service! Pricing/contract negotiating is AGRAVATING!
What do you like best about the product?
The tool itself is robust and user friendly. It's easy to create pitch lists and to target reports. The analytics are helpful--who has opened, or not. The monitoring is strong too. The customer service is actually really good, and they are willing to train and retrain and are generally responsive. Price (once you can settle on--see comments below) is good.
What do you dislike about the product?
The one thing that stands out is the pricing/renegotiating the contract. The hard-sell in the beginning was a major turn off. I delayed going with the product for a while. Why do they have to sell it so hard? And all of the "deals"--sign by X date for premium pricing etc. SO aggravating. Pushing to re-up the contract by a certain date etc. It's not used cars! COME ON! No other vendor in this category operates like that. I just want to know: What is the price? Quit offering deals/specials/mark downs. And then once you are already a client, they pull the same song and dance. It is tiresome, and why the only reason I would not recommend them.
What problems is the product solving and how is that benefiting you?
We have been able to easily promote some events and products that we would have when we were paying/per release. I think we have a better sense of our clientele and what they are working on since we use the media monitoring to track when they appear in the press.
Recommendations to others considering the product:
Be firm on the pricing and tell them your honest feelings about the "hard sell" approach. It is a good product, so don't let the hard sell make you feel like they are selling you on something that isn't good.
A useful product
What do you like best about the product?
It was a very convenient way to discover media hits, especially if they are unexpected.
What do you dislike about the product?
It was an extremely expensive service, especially for the number of accounts we need.
What problems is the product solving and how is that benefiting you?
We needed a way to compile media hits, both for editors and authors. This was an extremely easy way to do that.
Super helpful
What do you like best about the product?
I like the ease of finding articles. It's nice to be able to set up our Integrative Nutrition account with different mentions to log-in and find the articles I need. I don't use it for social as much as I could but it seems very easy as well to access social mentions.
What do you dislike about the product?
I don't like that I have to do some digging sometimes to find the best articles
What problems is the product solving and how is that benefiting you?
I've realized that many of our graduates don't mention Integrative Nutrition.
Tracking media and ad value for PR efforts.
What do you like best about the product?
I enjoy the ease of tagging stories that I have either influenced or coordinated interviews for and then exporting a spread sheet to see reach and ad value for those stories. The influencers tab is useful as well, but is limited with individuals listed.
What do you dislike about the product?
I have not utilized the front page through my time using this product. There are certain functions like 'Top Sources' and sometimes 'Heat Map' that I will glance at, but the majority of the time I am immediately clicking on 'Search' and utilizing the 'Tag' function.
What problems is the product solving and how is that benefiting you?
Not so much solving business problems, but having the ability to show my administrators/supervisors of the value of the PR that I am pushing out is very beneficial. Showing that PR is just as important as marketing/advertising is of great importance to me, and getting an ad value # is very helpful in this process.
Working with Meltwater in Publishing.
What do you like best about the product?
Meltwater has proven to be an effective clipping service in the publishing industry. Their tailored alerts have given me and my team the ability to focus more on securing media and less on the logistics of tracking our results. Before, we relied on Google results, which offered us little in the way of analytics. Meltwater's tools allow us to export analysis of results, particularly with websites, which allow us to better understand the significance of publicity we are receiving along the front lines of new media.
What do you dislike about the product?
There is not much to dislike, but the cost is a bit high. Meltwater is a worthy service, but it is certainly not inexpensive!
What problems is the product solving and how is that benefiting you?
We are trying to keep track of publicity for 1,000 titles a year with only six publicists. Tracking our successes is crucial when it comes to determining print runs, reprint numbers, and boosting sales!
Recommendations to others considering the product:
Considering offering shorter packages. It took us some time to convince our senior members to sign up for Meltwater due to the price and time commitment. We would have likely signed much more quickly if Meltwater had offered a six-month option.
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