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Invoca

Invoca

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External reviews are not included in the AWS star rating for the product.

    Marketing and Advertising

Importance of call intelligence

  • October 19, 2017
  • Review provided by G2

What do you like best about the product?
How Invoca continues to innovate with FB, etc.
What do you dislike about the product?
No flexible pricing yet for organic traffic
What problems is the product solving and how is that benefiting you?
When online media is driving offline conversions, call intelligence is a necessary component to tie media performance data with lead data. We have been able to generate meaningful and substantial insights derived by adding call intelligence data within our digital marketing initiatives for clients. We have realized - PPC optimization, better closed loop reporting, which ultimately generated 2X ROI when he tied in calls into the measurement framework

    Ivan B.

Invoca makes call tracking easy!

  • September 28, 2017
  • Review provided by G2

What do you like best about the product?
What I like best about invoca is being able to identify which of the keywords are driving the most calls in our program and optimizing toward that.
What do you dislike about the product?
I'm not the biggest fan of the UI. It makes the find keywords a little difficult when you have a lot of campaigns in the system.
What problems is the product solving and how is that benefiting you?
I work in a call driven program and this has made driving necessary calls easier. We realized we had the option to route certain calls to certain call centers which have made things so easy.
Recommendations to others considering the product:
Make the UI easier to search through reports or find keywords easier across multiple campaigns. Being able to export would be great as well.

    Christopher R.

Solid platform that can be expanded

  • August 29, 2017
  • Review provided by G2

What do you like best about the product?
Lets my client see the reports and insight they need. Has a good integration with Salesforce Platform to combine best of both worlds.
What do you dislike about the product?
Setup tends to take a bit longer on complex instances.
What problems is the product solving and how is that benefiting you?
Visibility into phone metrics and ROI

    Ryan D.

Taken our analytics to the next level.

  • August 24, 2017
  • Review provided by G2

What do you like best about the product?
Flexibility. They don't do "one size fits all" - they'll work with you to design the perfect solution for your needs.
What do you dislike about the product?
The only thing I'd like to see is even more specific signal tracking for long-tail phrases.
What problems is the product solving and how is that benefiting you?
Before Invoca, we lacked the ability to track a motorist through the entire acquisition life cycle; this has tremendously improved our ability to show our ROI to our clients, and add a new level of analysis to their own phone support (hugely important first interaction).
Recommendations to others considering the product:
Take the time to develop a custom solution for your needs - don't skimp on this up front - the realization of value brought by the more in-depth data will be massive.

    Dain T.

Invoca is helping us "connect the dots" we couldn't before.

  • August 23, 2017
  • Review provided by G2

What do you like best about the product?
Direct integrations with AdWords and Kenshoo
What do you dislike about the product?
Lack of proactiveness to bring ideas that we can partner on for the benefit of our mutual client.
What problems is the product solving and how is that benefiting you?
Connecting phone conversions with paid search activity at the keyword level. This has completely changed the way we optimize our program because it gives us visibility into what search activity is driving offline performance, resulting in optimizations we would not have made otherwise.

    Computer Software

Game changer for call attribution

  • August 21, 2017
  • Review provided by G2

What do you like best about the product?
Configuring new call campaigns is fast, easy, and has given us incredible insight into the performance of our marketing programs and campaigns.
What do you dislike about the product?
There is some additional reporting functionality we would like to see, but their product team has been very responsive in hearing and understanding our requests.
What problems is the product solving and how is that benefiting you?
We've finally been able to pinpoint what marketing programs are driving calls, and further, understand the quality of calls tied to each source. We've been able to double down on marketing programs that are driving quality calls, and pull back on programs that are driving junk calls.

    William T.

Invoca - Call Management Software Made Easy

  • August 18, 2017
  • Review provided by G2

What do you like best about the product?
The product is easy to use, and also easy to troubleshoot. The customer support is responsive and more then happy to help you with any problem you have. Invoca has great reporting tools and helps you manage and track all of your campaigns. I help manage and keep track of over 1000 different campaigns and the platform makes that management simple. The data that you pull from the export is great and pulling Pivot Table and Graphs in excel make for great reports to show management. The management of Advertisers, Campaigns, and Publishers is great, it is easy to navigate and keep track of each one of them.

If you have partners that are also using Invoca that you work with, implementation is super easy.
What do you dislike about the product?
With all our campaigns, it would be nice to have better IVR solution. In the current format if you want to make a change at the top of the IVR it will delete everything under that, so you will have to rebuild everything again.

The limitations on the amount of records you can pull at one time from the calls report (cap at 250,000)
What problems is the product solving and how is that benefiting you?
The platform really helps show a high level of all the data that is collected. With the reporting and different ways I analyze our data, Invoca helps us find ways to improve on revenue gain. The "do not repeat prompts" really helps insure that we make sure calls get through the system in a fast and effective manor.
Recommendations to others considering the product:
It is a simple product to use and set up. It is also super simple to create test campaigns that you can call in and test to see how everything works.

    Internet

Track and Optimize your Calls

  • August 17, 2017
  • Review provided by G2

What do you like best about the product?
Invoca solves a problem we've had for awhile. Being able to track calls our sales teams make to campaigns our marketing team creates. It's easily integrated into Salesforce and easy to get up and running.
What do you dislike about the product?
The navigation of the product can be improved, UI enhancements.
What problems is the product solving and how is that benefiting you?
Call tracking for attribution and campaign alignment with other marketing channels.

    Joshua G.

Great Product backed by an even better team

  • August 17, 2017
  • Review provided by G2

What do you like best about the product?
Invoca is a solid product that provides a service like a dial tone. The reporting we get is an extremely important piece in connecting our online advertising spend to phone calls into our call center. With this tool we're able to easily optimize our campaigns to drive calls and revenue.

The team is what really stands out at Invoca. Our customer success rep is fantastic and is always on top of any requests we have. Additionally their product team is very sensitive to the needs of their customers and is always building out more and more useful features.
What do you dislike about the product?
Documentation can be a little tricky to find. However, their support team more than makes up for this in their responsiveness and ability to answer questions thoroughly and satisfactorily to both Engineers and Marketers.

Another challenge I've had with the system is that it's very much built out for affliate marketing, so sometimes setting up campaigns can be a little confusing for new users who don't know anything about that. However, after 1 walk through people usually get it.
What problems is the product solving and how is that benefiting you?
Search engine optimization, A/B Testing, Display campaign optimization. We're able to better optimize our marketing spend to increase revenue through phone calls.
Recommendations to others considering the product:
Don't forget to look into their integrations. Wish we'd leveraged these sooner.

    Michelle P.

Invoca for Call tracking

  • August 17, 2017
  • Review provided by G2

What do you like best about the product?
It is easy to add and remove campaigns. The pricing is very fair and competitive. I find the support that I need when I need it.
What do you dislike about the product?
I wish that I could link my MCC account to my dashboard for my google ads. Other than that, I do really like the product.
What problems is the product solving and how is that benefiting you?
Ease of use & easy phone tracking for marketing efforts.

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