Reviews from AWS Marketplace
0 AWS reviews
-
5 star0
-
4 star0
-
3 star0
-
2 star0
-
1 star0
External reviews
External reviews are not included in the AWS star rating for the product.
Review for SAS Customer Intelligence 360
What do you like best about the product?
Helps us understand what customers really want. Explore actions, lets you create models, design flows, create new decisions, new rules and assignments.
What do you dislike about the product?
Bit complex to set up
Free trial isnt long enough to understand the vast benefits of the sas platform
Interface isnt very intuitive sometimes takes longer to upload
Mobile functionality is limited and ve try slow
Free trial isnt long enough to understand the vast benefits of the sas platform
Interface isnt very intuitive sometimes takes longer to upload
Mobile functionality is limited and ve try slow
What problems is the product solving and how is that benefiting you?
Helping to understand customer behaviour
Analyzing data, emails, helping to see how customers deal with our brand.
Analyzing data, emails, helping to see how customers deal with our brand.
- Leave a Comment |
- Mark review as helpful
SAS Customer Intelligence 360
What do you like best about the product?
You can maintain customer data here and track it easly, and you can have real time decision
What do you dislike about the product?
I have here customization challenge, and second is costing. beacuse I use it frequentaly
What problems is the product solving and how is that benefiting you?
I am daily user of SAS customer Intelligence 360, in that I can track any ID there and analyst the data. so that will benefit for solving business problem
powerful tool designed for marketers
What do you like best about the product?
It is the best marketing tool I have used so far. It has amazing features like advanced analytics, customer journey mapping, and real-time insights that make our marketing campaigns very effective. The user-friendly interface is the cherry on top, making it easy for even non-technical people like me to use it efficiently.
What do you dislike about the product?
The steep learning curve, it can be quite overwhelming for new users like me. Also, the high pricing makes it tough for smaller businesses to afford.
What problems is the product solving and how is that benefiting you?
It's solving major problems for us by providing a complete view of customer behavior and enabling personalized experiences across multiple channels. This helps us understand our customers better and engage them in real-time, leading to improved customer satisfaction and loyalty. The powerful analytics and machine learning features allow us to make smarter decisions quickly, ultimately boosting our marketing effectiveness and ROI.
A solution that has it all
What do you like best about the product?
It collects all kinds of data regardless of the channel and helps me make decisions in real time. It integrates well with Facebook and Google ad platforms, as well as with data sources such as Salesforce or snowflake. Customer service is top notch, they are always attentive to your needs and resolve your queries quickly.
What do you dislike about the product?
While the SAS Customer Intelligence 360 platform is easy to use, unfortunately your decisions won't improve overnight. You'll make mistakes, but you'll be less lost having this solution than not having it. It's just a matter of testing and you'll find what your audiences like best.
What problems is the product solving and how is that benefiting you?
Collecting data from different channels and unifying it in one place, analyzing it and grouping it by audiences, would take days or weeks if done manually. SAS allows me to speed up the process with the use of new technologies and gives me a deeper perspective of the consumer, which allows me to develop more and better strategies to sell.
Know what the consumer wants with SAS
What do you like best about the product?
The platform seems overwhelming at first, but as you navigate the interface you realize that it is actually very easy to use, it's just that it has so many options. My favorite are the creative development and management tools. They allow me, along with the other features, to create a unique experience for each consumer.
What do you dislike about the product?
The more customization, the greater the need for programmers. While you can get by using integrations, they also require technical support to be implemented quickly.
What problems is the product solving and how is that benefiting you?
It gathers a lot of valuable information about visits to our websites in compliance with GDPR and CCPA regulations. It covers consumer actions from multiple angles, giving me a clearer view of what the consumer is searching for. This allows me to create personalized journeys for each visit or channel.
Marketing 360 without a doubt
What do you like best about the product?
It focuses and groups consumer actions. It also generates predictions of when is the best time to contact the customer. The technology behind it is impressive and cutting edge. SAS has built a fairly powerful software but with a user interface that is easy to navigate and use. I have been able to customize the dashboards and generate fairly detailed reports quickly.
What do you dislike about the product?
Honestly, I have no negative comments about this software, I think it at least delivers what it promises. The only thing I might dislike is the cost, but again I think it's worth it.
What problems is the product solving and how is that benefiting you?
It helps me manage my audiences and monetize them correctly. The email delivery service is quality, social media listening gathers relevant information and the technology behind it is quite functional as it has helped me achieve sales thanks to the insights it provides me.
Full control of your online campaigns
What do you like best about the product?
Personalization of content and integration of my own and third-party channels have allowed me to reach my target audience and optimize my results. Another feature that I highlight is email delivery, which met my expectations and the opening rate is satisfactory.
What do you dislike about the product?
I use this platform on a daily basis and the only setbacks I have faced are the lack of updates to some integrations. Technical support has assisted me on several occasions and I must say that the service is good although not excellent as they take a while to respond.
What problems is the product solving and how is that benefiting you?
By concentrating all of my marketing tools in one place, SAS has become my analytics dashboard, because I can visualize the performance of my campaigns in real time. The platform presents the data that I would obtain manually, if I were to review my platforms one by one. It makes it easier for me to interpret the data, and to optimize our sales system.
SAS helps you better understand your web traffic
What do you like best about the product?
This platform allows me to better understand our web traffic as it integrates with our main sources: Google, Meta. I can observe more closely and in detail the consumer's behavior during the sales journey. This helps me to try to identify the key or strategic points that are useful for generating sales.
What do you dislike about the product?
It does require some setup and integrations to make it worth the price. Yes, there is a learning curve to go through to get started with this platform. So no, I wouldn’t say it’s an easy tool to use. It does take time to learn how to use it. Luckily, the sales team was always on top of my tickets and throughout the implementation process so it wasn’t a heavy burden for me to integrate this tool into my campaigns.
What problems is the product solving and how is that benefiting you?
It has helped me to better manage the budget of my online advertising campaigns. Being able to have a complete view of my metrics and the actions of my consumers allows me to make better decisions and focus my efforts on specific targets that generate better results. In addition, the calculation, analysis, scoring and prediction tools within the platform are very useful.
I use SAS for extensive customer analytics for the last few years.
What do you like best about the product?
The tool has a lot of very useful functionalities. It handles huge amount of customer data. I can also link with the big data platform for accessing all data very efficiently.
What do you dislike about the product?
I wish the data accessing and computation time can be shorter. In general, I am quite satisfied with the overall performance.
What problems is the product solving and how is that benefiting you?
It solves the complecated customer transaction historical pattern and provides insights about customer behavior.
Full view of the funnel
What do you like best about the product?
It is a platform where you can monitor where consumers are moving. Create audiences or segments so that it is easier for you to sell to groups or to a broader audience. This allows you to create exclusive offers for that particular group and distribute them on the channel that best suits you. The SAS interface is very user-friendly, so viewing the graphs will not be a problem.
What do you dislike about the product?
Implementation is complicated, as at first you have to integrate websites and applications, which takes up valuable time. Of course, after all this work has paid off, you can have a clear vision of what is happening in marketing and sales.
What problems is the product solving and how is that benefiting you?
Being able to automatically collect data throughout the sales process provides me with invaluable insights that would take me a lot of time and money to gather in other ways. In addition, the platform is very easy to use once configured and allows me to analyze and create offers that sell and therefore help me achieve my goals as a marketing professional.
showing 1 - 10