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Good Platform, But Room for Improvement
What do you like best about the product?
A great platform, I love how easy it is to navigate the platform. Your customer service is also very active. I could remember once I had an issue on the site. I reached out and got swift response and the issue was resolved
What do you dislike about the product?
None I would say for now. As long as I'm getting the value for which I'm onboarded then everything else feels good to me on the platform, as so far so good it's like that.
What problems is the product solving and how is that benefiting you?
Enabling customer Data Orchestration Across the entire Data Supply Chain.
Data is the heart of modern day business and that's the problem your solving by bridging the gap of Data driven decision making for businesses
Data is the heart of modern day business and that's the problem your solving by bridging the gap of Data driven decision making for businesses
Centralizes Data Efficiently, But Setup Needs Patience
What do you like best about the product?
I love that Tealium Customer Data Hub integrates all of our user data into one centralized place. This is incredibly valuable since we use various tools, and having a system that connects seamlessly to our CRM and website simplifies everything. It's a relief to have all this data cohesively unified, as it streamlines our processes significantly. I also appreciate the flexibility and real-time capabilities of Tealium, which are essential for delivering timely and relevant marketing communications such as onboarding flows, ads, and emails. Moreover, Tealium's ability to sync real-time user data to marketing tools and send enriched data to Google helps us create more relevant ads and personalize our marketing efforts effectively.
What do you dislike about the product?
I find it takes time to get comfortable with all the features, which can be challenging for new users. The initial setup of Tealium Customer Data Hub was also not easy and took up more of our time than anticipated. Additionally, a more friendly pricing model would be beneficial, as the current pricing feels a bit high.
What problems is the product solving and how is that benefiting you?
Tealium Customer Data Hub unifies our customer data, solving irrelevant ad issues and enhancing real-time data delivery to Google. It streamlines data management by connecting to our CRM and website, simplifying onboarding flows, ads, and email synchronization.
Real-Time Data Processing with a Learning Curve
What do you like best about the product?
I love the real-time data processing capabilities of Tealium Customer Data Hub, which allow me to update profiles and audiences instantaneously. This feature enables me to trigger actions immediately after a customer performs an important action, such as abandoning a cart or displaying high intent, which is incredibly valuable. I find the platform's ability to handle fragmented customer data effectively as an indispensable asset. Additionally, I appreciate that once set up, Tealium Customer Data Hub offers a flexible, real-time customer data platform that is very beneficial to my work.
What do you dislike about the product?
I find the interface of Tealium Customer Data Hub to be quite complex, with numerous sections, settings, and nested menus, making it difficult for new users to navigate without structured onboarding.
What problems is the product solving and how is that benefiting you?
I use Tealium Customer Data Hub to solve fragmented customer data issues, enabling real-time data processing and instant action triggers, like when a customer abandons their cart.
Unified Data Management with Room for Simplicity
What do you like best about the product?
I love using the Tealium Customer Data Hub because it serves as an all-in-one platform allowing me to collect, unify, and activate customer data from multiple sources without the hassle of switching between different tools. This comprehensive capability streamlines my workflow by centralizing data, making it clean and organized. I am especially fond of the data unification feature because it consolidates all customer data in one place, which saves me significant time and minimizes errors. The platform's ability to prevent duplication and inconsistency in information makes activating data for campaigns far more efficient. I find the tag management feature indispensable as it simplifies managing tracking across websites and apps, enabling quick updates without delays linked to marketing platforms. The Tealium Customer Data Hub’s real-time data activation, customer segmentation, dashboard analytics, and tag management are features I particularly appreciate, as they provide a seamless and proficient means of understanding and acting upon customer behavior.
What do you dislike about the product?
I find Tealium Customer Data Hub a bit complex for beginners. The platform can feel overwhelming, and I believe a simpler onboarding process or more guided tutorials would be beneficial. Additionally, the real-time reporting speed can be an issue at times, as some reports or dashboards take longer to update than I would expect, which slows down decision-making.
What problems is the product solving and how is that benefiting you?
I use Tealium Customer Data Hub to unify customer data from multiple sources, simplifying data management and activation for marketing. It eliminates data duplication and inconsistencies, saves time, and improves targeting without manual adjustments between systems.
Reliable and Scalable, but Complex Setup
What do you like best about the product?
I appreciate Tealium Customer Data Hub for its ability to collect, unify, and manage customer data from multiple sources in real time, making data standardization and audience segmentation more accurate and efficient. The platform's ability to activate data across various marketing and analytical platforms is invaluable, enabling seamless integration and use of insights. I particularly enjoy the product's flexibility and scalability, which ensure it grows with our needs while maintaining performance and reliability. Its real-time data activation capability is a standout feature that greatly enhances the effectiveness of our marketing and analytical tools. I find Tealium Customer Data Hub to be a reliable solution for managing and activating customer data, evidenced by my high likelihood of recommending it to others due to its dependability and scalability.
What do you dislike about the product?
The initial setup and configuration of Tealium Customer Data Hub is a bit complex, especially for new teams to customer data platforms (CDPs).
What problems is the product solving and how is that benefiting you?
I use Tealium Customer Data Hub to collect and unify customer data in real-time, creating a single customer view. It reduces data silos, improves accuracy, and allows real-time activation of data across marketing platforms, enhancing our marketing strategies.
Effortless Data Management, Slightly Steep Setup
What do you like best about the product?
I use Tealium Customer Data Hub for better personalization and campaign targeting, which significantly enhances my marketing efforts by ensuring the right content reaches the right audience. I love how it helps me organize data from multiple sources in real-time, allowing for seamless data management and integration. Its easy integration with other platforms ensures data accuracy and gives me greater control over customer privacy, which is crucial in maintaining trust and compliance. This seamless integration not only facilitates efficient workflows but also provides me with the confidence that my data handling is both accurate and secure.
What do you dislike about the product?
I sometimes find the setup process of Tealium Customer Data Hub to be rather complicated for beginners.
What problems is the product solving and how is that benefiting you?
I use Tealium Customer Data Hub for better personalization and campaign targeting through real-time data organization from multiple sources. It ensures data accuracy and better control over customer privacy while being easy to integrate with other platforms.
Real-Time Data Powerhouse with Robust Governance
What do you like best about the product?
Real time data collection and activation, strong data governance and Privacy. Extensive integrations, it’s support more than 1000 pre-built integrations
What do you dislike about the product?
Complex setup and learning curve, ealium is highly flexible, but that also makes it complex to configure at first.
Setting up data layers, connectors, and rules requires technical skill — often needing developers or trained specialists.
Non-technical marketing teams can find the interface and logic (like enrichments or event streams) overwhelming
Setting up data layers, connectors, and rules requires technical skill — often needing developers or trained specialists.
Non-technical marketing teams can find the interface and logic (like enrichments or event streams) overwhelming
What problems is the product solving and how is that benefiting you?
Fragmented customer data across platforms
Before Tealium, customer information was scattered between analytics, CRM, and marketing tools.
Tealium unifies all those data sources into a single, real-time customer profile, giving a consistent view of each user across channels.
Before Tealium, customer information was scattered between analytics, CRM, and marketing tools.
Tealium unifies all those data sources into a single, real-time customer profile, giving a consistent view of each user across channels.
Centralized Data Hub with Impressive Flexibility
What do you like best about the product?
I love how Tealium Customer Data Hub has become the backbone of our customer data infrastructure over the past two years, centralizing data that was previously scattered across different systems. I appreciate the seamless integration with other tools in our marketing and analytics ecosystem, which has been invaluable. The data layer management and real-time event stream capabilities are incredibly powerful, providing a centralized and consistent structure for all our customer and event data across web, mobile, and connected systems. Although the initial setup wasn't plug and play, it has been well worth the effort due to the platform's flexibility and scalability. This has allowed us to make changes quickly and confidently as our data needs evolve.
What do you dislike about the product?
I find the user interface (UI) of Tealium Customer Data Hub in need of modernization. Although the platform's functionality is excellent, certain workflows, like setting up complex enrichments or building new event specifications, are not as intuitive as they could be. I believe introducing a visual workflow builder, such as a drag-and-drop canvas for constructing event streams, enrichments, and data flows, would make the setup process much more intuitive.
What problems is the product solving and how is that benefiting you?
I use Tealium Customer Data Hub to centralize scattered customer service data, providing a consistent structure across systems. It seamlessly integrates with marketing and analytics tools, aided by powerful data layer management and real-time event stream capabilities.
Powerful Data Hub with Room for Improvement
What do you like best about the product?
I love the real-time customer data integration that Tealium Customer Data Hub offers, as it seamlessly combines data from various sources like websites, apps, and servers into a singular customer view. This unification allows for real-time segmentation and personalized interactions across multiple channels, which is incredibly beneficial for marketing teams that rely on up-to-date insights. Another aspect I appreciate is the extensive integration ecosystem offered by Tealium Customer Data Hub, which includes over 1,300 prebuilt integrations with platforms such as CRM, analytical tools, advertising networks, and flexible APIs. This vast array of integrations simplifies the process of connecting different tools and enhances the platform's overall utility and performance.
What do you dislike about the product?
I don't like the Tealium Customer Data Hub's steep learning curve and high cost. There are performance issues, especially when scaling up, with some users reporting lag and slow performance during high volumes of data processing. Real-time processes can be affected when handling large datasets. Additionally, customer support can be slow to respond during critical issues, leading to delays in ticket resolution and a lack of proactive assistance. Another downside is the limited customization in reporting features and change management.
What problems is the product solving and how is that benefiting you?
I find Tealium Customer Data Hub excels in real-time customer data management, integrating data from various sources for segmentation and compliance management, benefiting marketing teams with up-to-date insights and extensive tool integrations.
Dynamic Audience Segmentation That Elevates Our Business
What do you like best about the product?
The fact that it allows business to segment customers into dynamic audiences based on behaviours and attributes is something I like the most and I think business of all sizes needs
What do you dislike about the product?
The initial implementation and ongoing cost is kind of substantial which includes expenses for software licensing, hardware, customization and employee training
What problems is the product solving and how is that benefiting you?
IT Bottleneck: The biggest problem solved is the elimination of dependencies on IT for manual data extraction and list pulls
Better, Faster Decision Making: With a unified, reliable view of customer and easy access to insight, I make smarter, data-driven decisions
Better, Faster Decision Making: With a unified, reliable view of customer and easy access to insight, I make smarter, data-driven decisions
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