BrightEdge
BrightEdgeReviews from AWS customer
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Best Enterprise SEO Tool on the Market
What do you like best about the product?
We’ve been using BrightEdge for a few years now and it’s become a core part of how we manage SEO at scale. With a global marketing team spread across regions and business units, we needed a platform that could give us visibility into performance across all our sites—and BrightEdge nailed it. The dashboards are super helpful for tracking what content is actually moving the needle, and it’s been a lifesaver for proving the value of organic to non-SEO stakeholders.
One thing I really like is how it helps us find content gaps and prioritize efforts based on actual opportunity size. Plus, the integration with analytics tools makes it easier to connect SEO impact to broader business goals. We’ve also started testing some of the AI-driven recommendations and, while not perfect, they’re getting better and do help the team move faster.
That said, the UI could be a little more intuitive in spots, and onboarding new users takes some time. But once your team is up to speed, it’s a gamechanger. If you’re managing SEO across a large enterprise footprint, I’d defintely give it a look.
One thing I really like is how it helps us find content gaps and prioritize efforts based on actual opportunity size. Plus, the integration with analytics tools makes it easier to connect SEO impact to broader business goals. We’ve also started testing some of the AI-driven recommendations and, while not perfect, they’re getting better and do help the team move faster.
That said, the UI could be a little more intuitive in spots, and onboarding new users takes some time. But once your team is up to speed, it’s a gamechanger. If you’re managing SEO across a large enterprise footprint, I’d defintely give it a look.
What do you dislike about the product?
Some of the reports take forever to load, especially when you’re pulling data across a ton of domains or a large timeframe. We’ve also had a few moments where the platform data didn’t quite line up with what we were seeing in GA or Adobe, which made it hard to tell which source to trust.
Another thing—we expected a bit more from the AI features. They’re decent for content recommendations, but sometimes the suggestions are kinda generic or off-base. Would be great if it could get more contextual based on our industry.
Another thing—we expected a bit more from the AI features. They’re decent for content recommendations, but sometimes the suggestions are kinda generic or off-base. Would be great if it could get more contextual based on our industry.
What problems is the product solving and how is that benefiting you?
The biggest problem BrightEdge has helped us solve is getting a unified view of SEO across a super complex web environment. We’re dealing with dozens of sites, multiple business units, and teams all over the world—so having one place to track performance, keywords, and content opportunities is huge. Before BrightEdge, it felt like we were stitching everything together manually with spreadsheets and random dashboards.
Now we can actually see what’s working, what’s not, and where we should focus our efforts. The visibility it gives us into keyword trends and content gaps has helped us make smarter decisions, faster. It’s also made it a lot easier to show the value of SEO to leadership, especially when we can tie it back to traffic, leads, or even influenced revenue.
Another big win is the ability to scale recommendations. Our content teams aren’t all SEO experts, so being able to surface best practices right in the workflow is a game-changer. Everyone moves faster and our content gets better results.
The tool’s not perfect, but it’s solved some real pain points for us and honestly made life a bit less chaotic. Would def reccomend for big teams with messy SEO setups.
Now we can actually see what’s working, what’s not, and where we should focus our efforts. The visibility it gives us into keyword trends and content gaps has helped us make smarter decisions, faster. It’s also made it a lot easier to show the value of SEO to leadership, especially when we can tie it back to traffic, leads, or even influenced revenue.
Another big win is the ability to scale recommendations. Our content teams aren’t all SEO experts, so being able to surface best practices right in the workflow is a game-changer. Everyone moves faster and our content gets better results.
The tool’s not perfect, but it’s solved some real pain points for us and honestly made life a bit less chaotic. Would def reccomend for big teams with messy SEO setups.
Good, but shaky for AI
What do you like best about the product?
Lots of ideas, lots of jumping off points, but I have got to see more executables. Need more revenue generation.
What do you dislike about the product?
Kinda lumped it together at top. Needs more real world
What problems is the product solving and how is that benefiting you?
Reporting
10/10 Ease of Use
What do you like best about the product?
I entered this field of work about three years ago, and upon receiving demonstrations and getting into the program and self teaching by exploration, I can honestly say that the interface is user friendly. I also enjoy insights into 404 pages and ensuring page content and links can be brought to my attention to ensure a quick remedy.
What do you dislike about the product?
I struggle with the Daily Pulse insights, due to the information doesnt seem accurate.
What problems is the product solving and how is that benefiting you?
The capability to identify opportunities to optimize our highest-value keywords and maximize our potential revenue by giving the landing pages the enhancements they require and prioritizing future enhancements that could grow our revenue.
Added AI data is a Plus
What do you like best about the product?
AI brand presence and data accuracy is great about BrightEdge. Soon i might also use Schema as well. Autopilot is also amazing
What do you dislike about the product?
Pricing of brightedge tool is very high.
What problems is the product solving and how is that benefiting you?
It is helping me in showing my AI presence of my brand.
Highly Recommend Brightedge Platform and their Webinars!
What do you like best about the product?
The personalized training and timely responses to questions.
What do you dislike about the product?
Learning B.E. software is a bit complex.
What problems is the product solving and how is that benefiting you?
It helps when creating Google Ads.
I’ve had a great experience and really appreciate the support my Success Manager provides.
What do you like best about the product?
Helpful Success Managers
Additional support from Project Services team.
Resources within the tool like content advisor and AI catalyst.
Additional support from Project Services team.
Resources within the tool like content advisor and AI catalyst.
What do you dislike about the product?
Most recommendations are very high-level.
What problems is the product solving and how is that benefiting you?
SEO data and metrics to create a strategy and measure performance.
Content creation to help writing team start optimized content creation.
Improvement of technical health of site with support from Project Services team.
Content creation to help writing team start optimized content creation.
Improvement of technical health of site with support from Project Services team.
Very Helpful! AI is very advanced
What do you like best about the product?
DataCubeX- finding popular keywords or searches
What do you dislike about the product?
A little bit confusing/hard to use. I wish there was some more instruction
What problems is the product solving and how is that benefiting you?
It is helping with creating SEO
This session was very informative
What do you like best about the product?
The amount of data I have access to. It really completes the picture of how our websites are performing.
What do you dislike about the product?
I wish Data Cube X updated weekly rather than monthly.
What problems is the product solving and how is that benefiting you?
It’s giving us information about how our sites are ranking and how we can improve our reach.
BrightEdge is fantastic for a 360-degree view of Enterprise SEO performance
What do you like best about the product?
Brightedge's toolset is unrivaled, and laid out in a way that makes it intuitive for users of all level of capabilities, from Junior SEO team members to senior managers, to quickly source insights on how their websites stack up against competitors, and help identify blind spots in current SEO strategies. There isn't a time where I open the BrightEdge platform and not find an opportunity for our business.
What do you dislike about the product?
Limited 1st party analytics data integration is the only hurdle I'm currently facing, although solutions do exist, they aren't as straightforward as the platform's integration with Google properties (i.e. GA4)
What problems is the product solving and how is that benefiting you?
BrightEdge has become a critical part of our reporting and content toolstack when it comes to SEO and GEO strategy, what was previously done by a team across multiple tools, has been consolidated to one, cohesive solution through BrightEdge.
Phenomenal
What do you like best about the product?
BrightEdge is interactive and easy to use to optimize our business with their new and innovative AI tools.
What do you dislike about the product?
The website can be a bit slow, but understandable with the amount of data
What problems is the product solving and how is that benefiting you?
Search volume and our product pages ranking higher through AI.
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