BrightEdge
BrightEdgeReviews from AWS customer
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Digital Media Buyer/Planner
What do you like best about the product?
The setup tab. I like being able to see how many keywords we have allocated, used,etc. Wish there were more options to look at all clients usage at once.
What do you dislike about the product?
The outdated step by step outlines. Many little nuances and notes that would be helpful when navigating through the platform, but it seems the account team only knows the materials from the help tab, using the same example over and over.
What problems is the product solving and how is that benefiting you?
Looking to identify the biggest areas of opportunity for our clients' websites.
Recommendations to others considering the product:
Ensure that they are using all the capabilities to justify the cost.
BrightEdge Review by SEO
What do you like best about the product?
Ease of use in creating the dashboards, the storybuilder functionality and BrightEdge constantly updating the platform to make it more helpful. Also has an intuitive design and creates bright, attractive reports. DataCube and competitor analysis.
What do you dislike about the product?
It is difficult and time consuming to build out keyword lists for everything. It can be made a little easier to change keyword groups across all charts inside of a dashboard, or attribute one keyword to multiple groups for instance. It also does not handle the tracking of two domains as a single marketing channel (although this was only specific to our sites in a fairly uncommon case). Larger exports for datacube would be helpful.
What problems is the product solving and how is that benefiting you?
Improved awareness of SEO, recommendations to improve content, tracking of keyword ranks and access to ranking data on multiple terms through Data Cube along with competitor information.
Recommendations to others considering the product:
Use this platform to track, manage and improve SEO campaigns as well as report to upper management. It can also help you create content, and the datacube has insights on your competitors.
Great SEO Platform
What do you like best about the product?
The platform is very user friendly, and creating reports, page groups, and keyword groups is very simple. There are tons of great insights into SEO performance, and the platform makes it very easy to identify areas of opportunity.
What do you dislike about the product?
We sometimes run into problems with data not properly loading, but that could be an issue with integration into our custom reporting.
What problems is the product solving and how is that benefiting you?
We are using the tool in order to maximize our SEO footprint on the SERPs, come up with content calendars, and monitor product performance online.
Great tool and service if you can afford it
What do you like best about the product?
The customer service is great. they will help you set up tracking, do trainings for staff. Very responsive and proactive.
What do you dislike about the product?
The only downside to Brightedge is the cost. That said, the service you get can allow you to craft some of your own search startegy rather than relying on an agency.
What problems is the product solving and how is that benefiting you?
Tying conversions to organic search, seeing the payoff from SEO program, understanding how to update pages to get results, ease of reporting
Recommendations to others considering the product:
Try it before investing in another program. Way more useful than MOZ>
Digital Marketing Mgr
What do you like best about the product?
Reporting, dashboards, data cube, anomalies
What do you dislike about the product?
price, hard to use (very complicated interface)
What problems is the product solving and how is that benefiting you?
inhouse SEO. helped us understand keyword gaps and create success stories.
Review from SEO
What do you like best about the product?
Datacube is really great for identifying client visibility issues and opportunities - as well as the competition
What do you dislike about the product?
No major dislikes - I think the tool is helpful for many of our SEO reporting needs. If it were aggregating other tools (robust backlink details, etc.), it may have too much going on; for what it focuses on it, it does it well.
What problems is the product solving and how is that benefiting you?
relaunches, monthly reporting insights, search visibility, etc. Many great benefits - answer box visibility was helpful.
SEO Strategist
What do you like best about the product?
I like how everything is all in one place, and (fairly) easy to access.
What do you dislike about the product?
Some of the features aren't very intuitive and take some digging to access. This has created confusion amongst some of our content teams
What problems is the product solving and how is that benefiting you?
Building organic traffic to our clients websites
Recommendations to others considering the product:
Make sure you know how to use all of the features in order to get the most out of it. Some of it is obvious, other features, not so much. the Client success team has been amazing, make sure to take advantage of them to get the most out of the product
Awesome Reporting and Research Tool
What do you like best about the product?
The access to great data and the reporting interface to create fast and insightful reports
What do you dislike about the product?
Been a user for almost a year and so far I have not had any complaints.
What problems is the product solving and how is that benefiting you?
Keyword reporting, Keyword research, SEO reporting, SEO performance monitoring
Recommendations to others considering the product:
Brightedge is costly and I think could make you hesitant to purchase. But in less than a year I was able to prove that Brightedge paid for itself and made us money. I think a lot of companies would have the same experience if they used the software correctly.
Very good - if expensive - SEO tool
What do you like best about the product?
The StoryBuilder is a great way to build a report designed to answer a question that a client may have. The Recommendations for improving tracked pages are also very useful.
What do you dislike about the product?
I have occasionally experienced delays or interruptions in data collection which has made it necessary for me to contact their support staff.
What problems is the product solving and how is that benefiting you?
I mostly use it to provide dashboards to stakeholders, but it's also very useful as a research and analysis tool, providing you complete all the possible integrations with Google Analytics and Google Search Console and plan keyword groups and page groups thoughtfully with scalability in mind.
Recommendations to others considering the product:
Work with your account rep to get the very best out of the tool and be sure to take the free online certification video classes. Not everything in the tool is intuitive or self-explanatory, and it is worthwhile taking the time to learn how to get the best out of it.
Best spend for our SEO efforts
What do you like best about the product?
This platform tracks page ranking for high traffic keywords, provides suggestions for page improvements and has a nice dashboard to track it all. Knowing that organic search is a long-term game, we started seeing result months earlier than anticipated.
What do you dislike about the product?
For a 1 person marketing department, I wish there was more time to spend using Brightedge each day.
What problems is the product solving and how is that benefiting you?
Improving organic search rank and traffic, generating more organic leads.
Recommendations to others considering the product:
We have blindly spent money towards SEO efforts that never performed, were not tracked, and vendors just kept saying it takes time. In 3-6 months we were able to achieve what we had been wanting for 2-3 years.
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