BrightEdge
BrightEdgeReviews from AWS customer
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SEO Manager
What do you like best about the product?
It's too difficult to come up with just one answer! First and foremost, this tool is extremely user friendly and has been the key to my success thus far! One of my favorite things about BrightEdge is that everything has a default setting, but everything can be customized to accommodate your client's needs.
What do you dislike about the product?
It is hard for me to keep up with all of the new enhancements to the tool.
What problems is the product solving and how is that benefiting you?
Prioritizing keywords and finding new/better keywords. The tool recommends keywords that I wouldn't have thought of on my own. This has helped me to properly optimize on page and off page for more traffic.
Enterprise SEO Agency Platform
What do you like best about the product?
Ease of keyword grouping and reporting. Being able to have the client review their data-sets readily.
What do you dislike about the product?
Need to add folders to Storybuilder to organize dashboards
What problems is the product solving and how is that benefiting you?
Fantastic tool for Biz dev. Helps Overdrive Interactive move the needle for our SEO clients
SEO Allstars
What do you like best about the product?
Customer success team. The team behind the platform is the added value that separates it from the competition.
What do you dislike about the product?
Not much to dislike as the feedback provided is always in consideration for future releases. One recommendation would be the ability to add sitemaps directly into the platform.
What problems is the product solving and how is that benefiting you?
Solving the content gap between our audience personas. The platform's customer buyer journey in conjunction with Datacube's competitive analysis has been key to our success.
Recommendations to others considering the product:
Ask them to import some of your pages and keywords and vet it against your own analysis.
Great Platform for Scaling SEO
What do you like best about the product?
BrightEdge does a great job providing clear, concise data in an easy to understand UI. Like many SEOs, content creators and owners are not within the same team, so ensuring that these users can understand and prioritize content creation with SEO best practices in mind is critical, and I think that BrightEdge has always done a good job elevating these metrics making them actionable for the greater content teams.
What do you dislike about the product?
An area where BrightEdge can improve is through buyer journeys. I'd like to see content and corresponding KPIs visually structured in a way that lets users prioritize based on user experience on and off my website - focusing less on specific keywords but more on the entire thought process and potential searches that take plan to reach content- especially with voice search now bringing more long-tail keywords with low search volume, than less keywords with high search volume.
What problems is the product solving and how is that benefiting you?
I've been spending most of my time understanding and monitoring keywords that drive awareness of our product solutions - influencing content creation, and on the flip side using BrightEdge to uncover terminology used for our existing product content for optimization. I continue to use BrightEdge to track and monitor our "high value" keywords that are driving the majority of organic traffic to the site.
Recommendations to others considering the product:
Know exactly why SEO is important for your bsuiness, and what success looks like. BrightEdge can help set a path to a defined goal. BrightEdge can be an overwhelming tool for those that don't have specific KPIs - knowing what you want will allow BrightEdge to help get you there.
The tools and the reporting to make SEO real for our clients.
What do you like best about the product?
The tools are obviously very helpful. However, I like the reporting best. It's a great way to show our clients that SEO is not magic and it works for their business.
What do you dislike about the product?
I wish I could use my agency email to access all my clients accounts.
What problems is the product solving and how is that benefiting you?
BrightEdge helps us prove real value to our clients and their business.
Recommendations to others considering the product:
BrightEdge is continually updating their tools. If you'd like an SEO tool, that is expanding beyond optimizations to content management and other workflows, BrightEdge should be part of your consideration set.
Power user for 3+ years
What do you like best about the product?
-Insights that help us focus our efforts on where they will make the biggest impact and track progress over time.
-Comprehensive data with robust filter options let me drill down to the level of detail I need.
-Helpful, responsive account managers and support team.
-Annual conferences have loads of valuable content.
-Comprehensive data with robust filter options let me drill down to the level of detail I need.
-Helpful, responsive account managers and support team.
-Annual conferences have loads of valuable content.
What do you dislike about the product?
When announcing new features for the platform, wish they would be clearer about release timelines, availability, and pricing. They build pretty innovative functionality but it's not always available without additional fees.
What problems is the product solving and how is that benefiting you?
We have significantly improved our organic search presence, site traffic, and lead volume.
Recommendations to others considering the product:
As with any solution, implementing it will not automatically make your SEO better. It takes work, but it is doable for a small team to make a large impact using this set of tools.
Every SEO Metric Needed in One Place
What do you like best about the product?
Wow - where do I begin? I like the depth of tools that are in BrightEdge. Anything from keyword tracking to organic traffic (internationally as well), to content evaluation. The tool tells you what you need to do to the page in order to rank better and also provides insight to what the competitors are doing. The latest enhancement provides a really great technical audit that is completely customizable.
What do you dislike about the product?
They are releasing so many new enhancements to the tool that it is hard to keep up!
What problems is the product solving and how is that benefiting you?
Lack of organic traffic - this tool allowed me to find better competitive keywords and then properly optimize on page and off page to get better traffic.
Recommendations to others considering the product:
I had looked at all other enterprise SEO tools out there and evaluated them thoroughly. Don't let anyone tell you different. This is by far the best tool out there!
SEO Optimization with Brightedge
What do you like best about the product?
Ease of understanding your keyword strengths and competitors' as well.
What do you dislike about the product?
A mobile UI would be nice to have to pull up quick info while on the go.
What problems is the product solving and how is that benefiting you?
Researching keywords for a corporate blog to build an editorial calendar and optimize content for page rank.
Making SEO Manageable
What do you like best about the product?
A modest and responsive UI design I can stretch it over my two screens. The UI is minimal, simple and clean.
Colours have been designed and UI organised to allow both for extended screen time use, or for quick glances.
Interactive help windows with pop up with functionality selection, and access help videos directly from the interface without losing where you were.
Colours have been designed and UI organised to allow both for extended screen time use, or for quick glances.
Interactive help windows with pop up with functionality selection, and access help videos directly from the interface without losing where you were.
What do you dislike about the product?
Tried very hard to answer this question but to no avail.
What problems is the product solving and how is that benefiting you?
Finding additional keyword and topic opportunities that enable me to expand my site and capture new traffic, tracking and dashboards, and correctly attributing the channel.
Recommendations to others considering the product:
A bad tradesman always blame his tools, so to get the most out of Brightedge make sure you invest time to familiarize yourself and understand the platform, knowing the support team -second to none- has your back, and the research team is on top of the ever-changing search landscape. A true partnership, where the possibilities are endless.
SEO + Content + Social Intelligence Platform
What do you like best about the product?
This is the real deal when it comes to competitive and digital intelligence. BrightEdge has built a key business driver for marketers - especially in the ecommerce, financial and technology industries.
What do you dislike about the product?
It's not 100% intuitive where to start without some hand holding.
What problems is the product solving and how is that benefiting you?
Rich understanding of keyword opportunities, site structure errors and opportunities, and competitive content opportunities.
Recommendations to others considering the product:
Highly intelligent product and team.
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