BrightEdge
BrightEdgeReviews from AWS customer
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Great SEO tool
What do you like best about the product?
The ability to forecast revenue opportunities by improving keywords on our website.
What do you dislike about the product?
There is a learning curve but it isn’t difficult to use.
What problems is the product solving and how is that benefiting you?
SEO for our website has improved tremendously.
Nice tool but training videos need a major upgrade
What do you like best about the product?
I like the DataCube and massive amount of analytics you can pull from the Datacube and it's convenient to see if other brands at our company are ranking for certain words.
What do you dislike about the product?
The training videos just don't cut it for me. It's like a recorded webinar complete with a powerpoint presentation. As this could be the first touchpoint for many employees that need to use the tool, I hope they improve their training videos to get more people excited about using it.
What problems is the product solving and how is that benefiting you?
Make our content search engine optimized and avoid competing with ourself on the same words.
Everything you need (and more) to run a successful SEO program!
What do you like best about the product?
The BrightEdge SEO platform offers access to a tremendous depth of insightful data that can be used to better inform your SEO strategies and ensure program success. We leverage the platform for virtually all of our SEO clients, and have found a benefit both in terms of the overall results; as well as our internal efficiency in identifying and executing on opportunities.
We've also found that the platform offers a large benefit to our content creators and copywriters, who now have a streamlined process that leverages BrightEdge to identify search demand and better understand what to write about based on the intent behind the customer's searches. This has made our content more effective both in terms of traffic and conversion.
We've also found that the platform offers a large benefit to our content creators and copywriters, who now have a streamlined process that leverages BrightEdge to identify search demand and better understand what to write about based on the intent behind the customer's searches. This has made our content more effective both in terms of traffic and conversion.
What do you dislike about the product?
Like all rich platforms, you'll get out of it what you put in. The user interface is simple and easy to use; but in order to leverage the advanced features (which are super powerful), you'll need to invest a little in training. We've found their online training videos to be great resources. In the event that you may need hands on training, their team has been excellent to work with.
What problems is the product solving and how is that benefiting you?
Our goal is to improve the organic footprint, traffic and revenue generation for a wide variety of clients across industries.
Recommendations to others considering the product:
Think of the value beyond just "SEO" ... what can the software offer to your overall content marketing efforts?
The Platform to Power Content Marketing
What do you like best about the product?
The volume of data the BrightEdge platform is tapping into is massive and the tools their product team are constantly layering on top to inform strategies for our clients is top of class. I use Data Cube on a daily basis to identify opportunities with clients.
What do you dislike about the product?
There isn't much however the technical crawls aren't always as thorough as we're looking for to support clients for technical SEO however we have our own tools to augment this so it's never been an issue as the benefits of the platform way out perform this limitation.
What problems is the product solving and how is that benefiting you?
As an agency, we're using BrightEdge with all of our clients to support our content marketing efforts related to integrated search strategies. The competitive intelligence and keyword research tools are extremely insightful for us to inform our strategies and tactics.
Amazing Platform for SEO
What do you like best about the product?
I love being able to go into BrightEdge and seeing our progress broken down by week. Story Builder, ContentIQ and Reccommendations is where I spend most of my time.
What do you dislike about the product?
At this moment, I don't really dislike anything with the platform.
What problems is the product solving and how is that benefiting you?
We are able to increase our SEO in the locations we were low, and keep track of our competitors as we;ll.
Indispensable for SEO and Content Research
What do you like best about the product?
The DataCube and its research power are incredibly valuable for uncovering potential areas for content creation, in addition to estimating the success of competitors in content and SEO.
What do you dislike about the product?
It's a nitpick, but I've never been a fan of the graphs - they look a little clunky to me and could use a visual upgrade.
What problems is the product solving and how is that benefiting you?
Tracking rankings progress over time and researching potential content topics using the DataCube.
Recommendations to others considering the product:
For enterprise SEO or content purposes, BrightEdge will be highly valuable.
Automated Reporting Gets the Whole Organization On Board
What do you like best about the product?
Once configured, the tool is incredibly powerful, and scales appropriately for a large organization. Our favorite feature is storybuilder, and we use it to provide valuable data on a monthly basis to various teams involved in content creation across the company. The biggest challenge is allocating the necessary resources to take full advantage of each feature.
What do you dislike about the product?
It can be difficult/tedious to re-assign multiple keywords between groups, and the limits placed on keyword tracking make hygiene a consistent concern within the platform, requiring upkeep more often than one might like.
What problems is the product solving and how is that benefiting you?
Brightedge has made it possible to monitor organic performance across the site, improve our rankings for keywords essential to our brand, and automate valuable reports to various stakeholders across our organization. While using the tool, we have seen organic traffic to our site increase by over 60%, in conjunction with a site migration. .
Easy-to-use tool for your SEO efforts Digital Content Strategy
What do you like best about the product?
The multiple tools within and the different way to get at the metrics via data cube, keyword analysis, etc. The support/client success team has always been an extension of my team - they deliver valuable work, provide strategic direction and recommendations and support my team in anyway that I may need.
What do you dislike about the product?
Nothing at this time. Unfortunately, bandwidth prevents me from learning all of the widgets and BE's full capabilities. I hope they continue to look at ways to integrate with CMS.
What problems is the product solving and how is that benefiting you?
Keyword research, ranking management and reporting, tracking anomalies, and more! At all three companies, Brightedge has amplified my teams SEO efforts and strategic content pillars. I've benefited across my SEO programs: quality - content, career growth, relationships qualitative - driving results and growth for the organic channel for both B2B lead generation and eCommerce.
Recommendations to others considering the product:
Consider Brightedge technology to not only kick-start your SEO efforts but to amplify and drive incremental results for your organization.
BrightEdge is a helpful enterprise-level keyword rank tracking tool for SEO.
What do you like best about the product?
BrightEdge has helpful dashboard-building capabilities and a functionality called DataCube that allows you to see the keywords any site on the web ranks for.
What do you dislike about the product?
Some features of the tool have not been updated in a while and at times the client service can be spotty (depends on the rep).
What problems is the product solving and how is that benefiting you?
BrightEdge helps us prove the value of our organic search campaigns through the dashboarding capabilities (which tie into third-party tools). Having the ability to look at rank information next to analytics data is extremely helpful for proving the value of our efforts.
Recommendations to others considering the product:
Go through the certification trainings as quickly as possible and take advantage of your Client Service Rep to answer any and all questions you have. They can be a great resource.
An Enterprise SEO's Best Friend
What do you like best about the product?
What I like most about Brightedge is their Data Cube and Content IQ. These are the two areas I use the most when I'm using Brightedge.
Data Cube provides a wealth of great information not only your website, but competitor sites as well. It's very hard to get as granular with organic traffic and keywords other tools that I've used.
I run Content IQ once, sometimes twice a week to see what things I can easily fix like title tags as well as identify any issues that may be going on with the website's performance.
Data Cube provides a wealth of great information not only your website, but competitor sites as well. It's very hard to get as granular with organic traffic and keywords other tools that I've used.
I run Content IQ once, sometimes twice a week to see what things I can easily fix like title tags as well as identify any issues that may be going on with the website's performance.
What do you dislike about the product?
The only thing I really dislike is the cap at which we're at when looking at the number of pages and keywords we can track. Since we have thousands of pages and hundreds of keywords we could track, it's not possible from a budget perspective to track each page or keyword in Brightedge, although I would love to be able to!
What problems is the product solving and how is that benefiting you?
With Brightedge, we're identifying organic keyword and content opportunities we should be pursuing to grow traffic and revenue. We also use Brightedge to decrease our reporting time, which saves our company time and money we can use on executing our work.
So far we have been happy with the power of the tool and have seen organic keywords continue to increase over the past few months for a couple of our sites. Brightedge has also been helpful in identifying future content ideas based on the type of search result desired.
So far we have been happy with the power of the tool and have seen organic keywords continue to increase over the past few months for a couple of our sites. Brightedge has also been helpful in identifying future content ideas based on the type of search result desired.
Recommendations to others considering the product:
Worth the money if you own or manage an enterprise level ecommerce website.
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