BrightEdge
BrightEdgeReviews from AWS customer
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The SEO Platform That Helps You Tell a Story That Gets Heard
What do you like best about the product?
Using BrightEdge has changed my relationship with SEO. Thanks to a robust on-boarding period, their (mostly) intuitive platform, and ongoing support, keyword research is a breeze.
What do you dislike about the product?
Some actions are more tedious or take longer than I would like. The one example, is keyword research using the Data Cube. If I search for a specific term that then returns 1,000 results, I have to click through (alphabetically) until I find the exact term I was interested in. Another is how long it takes for a term to show up when you assign it a preferred landing page.
What problems is the product solving and how is that benefiting you?
We are in the early stages of our SEO initiative. To date, I think it is making the content team more intentional in its efforts. Already, we are creating a more organized, holistic experience across the company's site.
Good SEO platform but a bit pricey
What do you like best about the product?
Data cube allows for access to lots of data around not only your website but competitors. It's very easy to use for most people at our company so getting adoption isn't too big of a problem. The UX/UI is fairly easy to use.
What do you dislike about the product?
The inability access the data via API for a large enterprise this is important. This keeps us from allowing our data scientists to mine the data to look for opportunities that are there. Also with a large website and millions of keywords, the pricing plan is unsustainable for a large amount of keywords. There are other vendors out there that can do similar for a lot less and with more flexible structure. The value is the ease of use but if you have ability in house to do more, this prevents you from reaching the next level.
What problems is the product solving and how is that benefiting you?
We are able to track keywords and content marketing efforts.
Recommendations to others considering the product:
Allow for API access to the data
Great product
What do you like best about the product?
The team behind the product is fantastic -- they help us keep ahead of the curve and are constantly developing better and better tools.
What do you dislike about the product?
Development takes time, so some features are released later than we'd like.
What problems is the product solving and how is that benefiting you?
Understanding our organic footprint and opportunities
BrightEdge, the SEO Platform for Digital Team with some to little SEO knowledge
What do you like best about the product?
Quick response from the support team
DataCube is an awesome module they've developed
Love the instant report builder they're product called Storybuilder
DataCube is an awesome module they've developed
Love the instant report builder they're product called Storybuilder
What do you dislike about the product?
To further be integrated with log analytics or web crawlers, would be cool if they can integrate with companies like Botify.
They don't give me the option to get my global ranking only by country.
I don't have a comprehensive user report. I would like to understand what modules are used the most.
They don't give me the option to get my global ranking only by country.
I don't have a comprehensive user report. I would like to understand what modules are used the most.
What problems is the product solving and how is that benefiting you?
Creating primary keyword phrases for every product group. Create dashboards for all the product groups to track content improvement.
Understand competitors share of voice
Provide dashboards to executives
Understand competitors share of voice
Provide dashboards to executives
Recommendations to others considering the product:
Consider adding features such as web crawlers & log analyzers to understand what URLs have been crawled and indexed.
Enterprise SEO at Scale, Great Value, Best in Class
What do you like best about the product?
Breadth & Depth of Solution. As someone who has been involved with SEO and organic marketing for over 12 years, the hardest challenge is to keep up with the hundreds of search engine algorithm changes. Brightedge consolidates several tools in one integrated platform, provides collaborative capabilities across devices, has excellent customer support and certification to make you use the platform effectively, and more importantly, it works! The proof of the pudding is ranking on page 1 of Google, across content types, with engagement that results in better business outcomes for our clients, while saving us time and $$.
What do you dislike about the product?
Minor quibble, I prefer using it on desktop to make better use of the data and insights. A bigger screen works more effectively for my workflow.
What problems is the product solving and how is that benefiting you?
As an agency, helps us with:
Leverage - Fewer resources for running SEO & Content Marketing, helps team focus on proving strategic insights, rather than spending time collecting data, reporting, keyword and competitor tracking
Scale - Helps us take on more clients by automating tasks, replacing the need to use 5 disparate tools - 12X efficiency
Time - Saves us over 10 hours every week in analysis, competitor benchmarking and reporting
Strategic - Keeps up with search algorithms to provide great SEO & Content insights
Leverage - Fewer resources for running SEO & Content Marketing, helps team focus on proving strategic insights, rather than spending time collecting data, reporting, keyword and competitor tracking
Scale - Helps us take on more clients by automating tasks, replacing the need to use 5 disparate tools - 12X efficiency
Time - Saves us over 10 hours every week in analysis, competitor benchmarking and reporting
Strategic - Keeps up with search algorithms to provide great SEO & Content insights
Recommendations to others considering the product:
Get a demo to realize how easy it is to get insights using Data cube in minutes.
Also, get a sense of how you can leverage some of the other features:
Opportunity Forecast - This is great as you can add a $ value to make a compelling SEO ROI case for management
Page Reporting - Drill down on how well your content is performing
Intent Signal - Insights on how to tweak your content (keyword level insights!) benchmarked against organic competition
Brightedge Content - AI driven real-time content editor - integrate trending topics, optimize internal website link structure - basically as a marketer, take back the power to edit website pages, knowing you are giving it the right SEO juice, while balancing for user engagement
Storybuilder - Besides Datacube, this is my second favorite 'feature'. It helps tell a data-driven story that is visual, engaging and not constrained by system limitations. We craft stories different for different clients based on their needs.
Note: There are many other features to explore, including Content IQ, Hyper Local (drill down to local searches, esp. useful for retailers or multi-location businesses).
Also, Brightedge has frequent User Groups across the US. I learn a lot from engaging with fellow marketers and SEO/Content managers on how they are leveraging BrightEdge to address organic marketing challenges.
Also, get a sense of how you can leverage some of the other features:
Opportunity Forecast - This is great as you can add a $ value to make a compelling SEO ROI case for management
Page Reporting - Drill down on how well your content is performing
Intent Signal - Insights on how to tweak your content (keyword level insights!) benchmarked against organic competition
Brightedge Content - AI driven real-time content editor - integrate trending topics, optimize internal website link structure - basically as a marketer, take back the power to edit website pages, knowing you are giving it the right SEO juice, while balancing for user engagement
Storybuilder - Besides Datacube, this is my second favorite 'feature'. It helps tell a data-driven story that is visual, engaging and not constrained by system limitations. We craft stories different for different clients based on their needs.
Note: There are many other features to explore, including Content IQ, Hyper Local (drill down to local searches, esp. useful for retailers or multi-location businesses).
Also, Brightedge has frequent User Groups across the US. I learn a lot from engaging with fellow marketers and SEO/Content managers on how they are leveraging BrightEdge to address organic marketing challenges.
Good tool, not sure worth the cost
What do you like best about the product?
Data cube. Easiest way to see what keywords you or competitors are ranking for. The gap analysis tool and ability to filter by category makes it easy to target competitor quick answer keywords or video rankings.
What do you dislike about the product?
Max limits on page tracking it annoying. Makes it difficult to create reports across the entire site. Also, search volume often not matching google adwords. If search volume is wrong, how can opportunity forecasting be accurate?
What problems is the product solving and how is that benefiting you?
An easy way to view progress in SEO
BrightEdge is too expensive for the value it offers, when compared to similar tools
What do you like best about the product?
I feel like BrightEdge has amazing customer service, and I think their account support teams are incredibly responsive.
What do you dislike about the product?
The tool feels old, when compared to competitors. I also don't like feeling price gouged on extra data charges/limits for exportable content.
What problems is the product solving and how is that benefiting you?
We are motivated by making business driven results, and when we did the deal with BrightEdge we felt our SEO decisions would be driven and prioritized by BrightEdge's software.
Recommendations to others considering the product:
Make sure you try out similar enterprise offerings, too. Really take time and evaluate the UX and if you have the staff/bandwidth to implement the recommendations from BrightEdge.
Solid and innovative platform, but at a high price point
What do you like best about the product?
I have used BrightEdge for several years, and for me, what sets it apart from other platforms is the customer service - particularly the account reps. Our reps meet with us monthly to go through new platform updates and to help us diagnose issues. They work with you to analyze your search data and identify new opportunities. It's like having an extra member of the team! Fantastic individuals who have provided a lot of value for us in the past.
What do you dislike about the product?
Pricing has become somewhat ridiculous. You are charged separately for each device and location you want to track, all on a keyword-level - which means that if you want to track a single keyword on all major devices, you need to pay 3X the price. It has become cost-prohibitive for many of our clients.
What problems is the product solving and how is that benefiting you?
Search rank tracking over time, technical site health, and search and content opportunities. We have captured many striking distance opportunities using BrightEdge.
Recommendations to others considering the product:
Recommended for large brands.
Incredibly Poor Platform-- Use SEM Rush
What do you like best about the product?
I like what I thought this platform was but was incredibly disappointed in the product offering and how little value it provided. This is a overpriced platform. You could use SEM rush for a fraction of the cost and get better information in your dashboard. Brightedge marketed features sound amazing for content & SEO-- for instance, the content IQ and landing page analysis features are what my dreams were made up but when used-- they provided no value. When you want to take action, they send a consult over and try to charge you 15k to consult-- not even performing the actions that one could easily ascertain from Google Analytics. We improved our ranking and content process by using SEM Rush and good old fashioned data from Google analytics. Also, keyword search volume in bright edge was incorrect, they inflate the volume and recommendations are so basic-- like adding this keyword to meta description... #lame
What do you dislike about the product?
Unfortunately the whole platform is a fail and it's incredible overpriced. I discovered SEM Rush six months into our Brightedge contract and stoped using Brightedge. We will not be resigning with Brightedge-- no value to the customer beyond what is available. Support is OK but the product needs to be significantly improved.
What problems is the product solving and how is that benefiting you?
Optimizing organic search
Recommendations to others considering the product:
Use SEM Rush-- the features are amazing, the support rocks, and it blows bright edge out of the water from providing actionable tasks to help win organically.
Powerful Enterprise Level SEO Tool
What do you like best about the product?
BrightEdge can provide a lot of valuable data and insights that translate into a successful search and content campaign. In addition, you can integrate data and analytics to help inform your efforts.
What do you dislike about the product?
It's time consuming to set up keyword groups/lists. In addition, if you have a large site it becomes very costly to track all necessary keywords.
What problems is the product solving and how is that benefiting you?
It helps our team identify gaps and opportunities from a content perspective while highlight how content content is performing. In addition, it helps highlight/measure the success of our recommendations and optimizations that contribute to business goals and objectives.
Recommendations to others considering the product:
I find that it doesn't make sense to use if you have a small site.
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