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BrightEdge

BrightEdge

Reviews from AWS customer

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739 reviews
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External reviews are not included in the AWS star rating for the product.

    Retail

Content-focused platform with lots of functionality

  • March 22, 2018
  • Review provided by G2

What do you like best about the product?
BrightEdge is great for those of us focused on SEO/content optimization. Lots of data, insights and recommendations.
What do you dislike about the product?
Not as heavy on the technical aspects of SEO. Also, there is a set limit for keyword tracking.
What problems is the product solving and how is that benefiting you?
Content idea generation. Keyword tracking (declines + improvements). Competitive SEO analysis.
Recommendations to others considering the product:
Probably best to use for larger organizations.

    Scott E.

Most comprehensive SEO tool there is

  • February 02, 2018
  • Review provided by G2

What do you like best about the product?
The data cube they've invented pulls the best from Google Search Console and does all the heavy lifting. They also cache all the search console info so you can get historical. Their PLP process is very easy to assign keywords to pages, too.
What do you dislike about the product?
Customizing the dashboards can be tricky and isn't intuitive. The pre-built reports usually cover everything I need though.
What problems is the product solving and how is that benefiting you?
Keyword tracking, identifying high value content and new visits. Everything is very well set up with page groups and keyword groups so we can easily identify what's performing well and what's not. We can easily pivot and change strategy to adjust for market conditions.
Recommendations to others considering the product:
Organize your keywords into groups ahead of time so you can take better advantage of the reports. It's also useful to use the built in CRM to assign tasks to other users.

    Retail

BrightEdge a good tool with GREAT service

  • January 31, 2018
  • Review provided by G2

What do you like best about the product?
My account rep was exceptional and really made it easy to maximize the tool. Both my rep and myself were actively working as a partnership.
What do you dislike about the product?
I felt like the tool could have been a little more robust. If the tool could bring in more of its own data (instead of focus on external sources like GA for revenue projections and reporting)
What problems is the product solving and how is that benefiting you?
We did an entire replatform and reskin for our website and we wanted to ensure the lowest possible ranking slide.
Recommendations to others considering the product:
Make sure you have the staff to really use this tool. There is so much opportunity.

    Marketing and Advertising

Digital Marketing - SEO Content Analyst

  • January 29, 2018
  • Review provided by G2

What do you like best about the product?
I like the Datacube and Recommendations features. And that I can easily download certain reports.
What do you dislike about the product?
That you can only track so many keywords.
What problems is the product solving and how is that benefiting you?
No business problems.

    Tyler R.

Great All In One SEO Solution

  • January 29, 2018
  • Review provided by G2

What do you like best about the product?
Brightedge is always staying up to date with the industry standards.
What do you dislike about the product?
Brightedge can be glitchy at times and I have had to submit multiple emails to get things done.
What problems is the product solving and how is that benefiting you?
Brightedge has allowed us to keep our SEO team small but our results big.
Recommendations to others considering the product:
It is a great solution for those wanting to take full control over their SEO efforts

    Telecommunications

Great Platform Overall

  • January 15, 2018
  • Review provided by G2

What do you like best about the product?
*Data Cube -- Allows us to assess competitors' performance in terms of keyword rankings and share of voice in the industry
*On-Page Recommendations -- Based on the keywords we provide for certain pages, there are specific recommendations for us to further optimize the pages
*Anomaly Detection -- Receive notifications when significant changes in rankings have taken place for important keywords on the site.
What do you dislike about the product?
*Sometimes the keyword data presented in the platform isn't up to date.
What problems is the product solving and how is that benefiting you?
BrightEdge allows us to get a quick overview of how the website is performing, provides recommendations on how to optimize the site, and serves as a tool to see how we stack up against competitors.

    Wireless

BrightEdge Content

  • January 12, 2018
  • Review provided by G2

What do you like best about the product?
Leverages industry leading SEO platform to deliver a platform for industrialized creation for SEO content experiences.
What do you dislike about the product?
The product is still relatively new, so workflow/reporting/integration can be clumsy, depending on your requirements. That said, they have a quick development cycle.
What problems is the product solving and how is that benefiting you?
Creation of SEO optimized landing pages and content experiences.
Recommendations to others considering the product:
Determine milestones and define ROI before purchase.

    Insurance

De-mystifies SEO ... for the most part

  • December 28, 2017
  • Review provided by G2

What do you like best about the product?
BrightEdge takes a dark art and makes it mostly understandable and straightforward. It lays out tasks in a very linear manner, and tells you what you need to do to get your site ranking better in the major search engines. The onboarding is process is excellent as well, but we were generating usable insights out of BrightEdge on Day 1.
What do you dislike about the product?
Every time you track keywords off a master keyword list it takes to back to page 1 of the list. With a long list that can get very frustrating. Also, changing the rank order in a report sometime requires drilling into a secondary menu. Finally, it's garbage in/garbage out. If you track misspelled keywords BrightEdge will tell you to add those keywords to your content.
What problems is the product solving and how is that benefiting you?
It enables us to do our own SEO with minimal employee resource, and save money in the process.
Recommendations to others considering the product:
Take the leap! Brightedge has great support and will help you de-mystify this dark art.

    Hospitality

BrightEdge

  • December 27, 2017
  • Review provided by G2

What do you like best about the product?
I liked the ability to plug in any URL into the platform and pull keywords that that URL is ranking for in a given month. It also had good comp comparisons for tracked keywords.
What do you dislike about the product?
The limited number of keywords that we could use and the difficulty of setting up dashboards.
What problems is the product solving and how is that benefiting you?
Tracking client keyword successes and trends.

    Jeanne Q.

True to their name: BRIGHT People & Tools which give us the ultimate competitive EDGE

  • December 21, 2017
  • Review provided by G2

What do you like best about the product?
Fantastic, cutting edge tools: My favorite is the data cube tool that gives us great insight into the search landscape. BrightEdge is always innovating too, so I feel like simply being part of the BrightEdge family keeps us innovative as well.
Great support: Everyone I've worked with in BrightEdge, especially my current client success manager (and my other three were fantastic too!) has been very helpful and caters to my company's needs. They're willing to put in the hours to help us be successful.
What do you dislike about the product?
Because they have so many different features on the platform, it could take a little time to get used to the different interfaces, but this is more so if you aren't in the platform enough. Once you use it more, you definitely get the swing of things easily. The great thing about BrightEdge is that they're open to suggestions, so if you think there's a better way to do something, or if there's a feature you think is missing, just tell them!
What problems is the product solving and how is that benefiting you?
One huge business problem is showing the value of SEO to people in our company that matter. With BrightEdge's visually powerful dashboards and the help of my awesome CSM(s), I've been able to communicate that much more easily.
We have niche markets, and many of them, so it can be overwhelming to try to take on everything. My CSM has worked with me to to tackle different projects little by little and segment them on the platform.
Recommendations to others considering the product:
Take a look at their features online or talk to a representative and they'll be happy to show you around the platform. If you want to do well in search, BrightEdge is a fantastic platform and team to help you make great progress.

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