BrightEdge
BrightEdgeReviews from AWS customer
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Best SEO Tool for B2B
What do you like best about the product?
The most challenging part of SEO is that the rules keep changing and best practices are becoming more specific by industry. BrightEdge keeps you current. With their weekly Insights email, even the most beginner user can make quick changes that result in big gains. DataCube and ample reporting keep more advanced users busy. And their team of experts is always just a phone call away.
What do you dislike about the product?
For larger corporate websites, it's important to be able to filter out sections and subdomains that don't apply to your team. BrightEdge has incorporated this ability on some of their features, but not all. Still waiting on these updates.
What problems is the product solving and how is that benefiting you?
The majority of our leads come from the website via form fills. Our goals were to not only increase the conversion rate on our website, but also increase the quality of those conversions. Organic traffic is the highest quality traffic we get. After a few months using BrightEdge, our web manager reported that our conversion rate had increased by almost 2 percentage points and 68% of conversions were coming from organic. That immediately results in better leads for our Sales team.
BrightEdge Great for Monitoring SEO
What do you like best about the product?
Monitoring capabilities provide insight into what is and is not performing.
What do you dislike about the product?
Sometimes restricted on what can and cannot access due to contract. It should be open and transparent.
What problems is the product solving and how is that benefiting you?
SEO performance. We have been able to track and monitor the number of SEO keywords that we have been able to drive traffic from to better understand where our site is performing.
BrightEdge Experience
What do you like best about the product?
BrightEdge is a powerful tool to support one of the biggest challenges in SEO, showing a client ROI. Top features for me would be the advanced keyword tracking, search volume, estimated clicks per keyword, page reporting, competitor comparison, automatic and manual task tracking and management, data cube, scanning and tracking for various keyword categories: images, video, regular web listings, local 3-pack, carousel, places, quick answers, etc.
What do you dislike about the product?
would like dashboard reports to be under clients name instead of all bunched in together. Would like the option to change the colors on dashboards so that colors that are really close like teal and blue don't get mixed up.
What problems is the product solving and how is that benefiting you?
The ability to show a client their ROI each month/quarter.
Recommendations to others considering the product:
Best software for research, tracking, and showing ROI.
All In One
What do you like best about the product?
The fact that you can navigate through easy-to-use tabs, making it easy to build reports.
What do you dislike about the product?
Honestly not something I strongly dislike about this software, however I do wish they had an option to put a more concise report together in the software itself.
What problems is the product solving and how is that benefiting you?
How to maximize SEO for clients and keyword research.
Recommendations to others considering the product:
Well worth it if you have large SEO clients.
SEO Analyst
What do you like best about the product?
Data Cube and Dashboard are two functions that I love the most from BrightEdge. Data cube helps me understand what my competitors are doing easily by only providing URLs, and Dashboards help tracking my SEO performance.
What do you dislike about the product?
The Campaigns function isn't easy to build, and I can't find where to delete the campaign that I built.
What problems is the product solving and how is that benefiting you?
Easily tracking for SEO performance, especially for keywords. As my company has huge amount of keywords, without BrightEdge, we won't be able to manage all of it.
Great new CMS with a variety of features
What do you like best about the product?
Diving beyond just regular metrics into really interesting analytics is really easy and cool to see here. BrightEdge makes SEO optimization so much easier than any other platform I've used.
What do you dislike about the product?
It's still super new, so it's been super glitchy for us. But the dev/tech team has been responsive and implemented the changes we've needed.
What problems is the product solving and how is that benefiting you?
We use BrightEdge as a blog platform for one of our brands, and we're really focusing hard on SEO right now, so it makes my job easier and tasks easier to perform. Our exec team has enjoyed the additional features this provides us and the info we're getting as well.
Recommendations to others considering the product:
Take time at the beginning to fully train in what the platform offers. There are so many cool little things inside, but remembering them all and how to use them (especially for someone who's relatively new to SEO) can be daunting. But otherwise, it's a great editorial tool.
Best SEO help!
What do you like best about the product?
The ease of use and the continuing updates to the platform. They are consistly making it better and easier to use.
What do you dislike about the product?
Every once in a while I move too fast for the platform and it lags for a moment or two. It is a rare occasion though.
What problems is the product solving and how is that benefiting you?
SEO
Recommendations to others considering the product:
Brightedge is top notch. They know their market, what their customers need to succeed and make recommendations to help implement those changes.
Solid Keyword Analysis Tool
What do you like best about the product?
Brightedge makes it easy to identify and manage keywords/keyword groups you want to track. Multiple filters and views offer good analysis.
What do you dislike about the product?
Competitive insight is somewhat limited, and other SEO tools appear to have a broader feature set at a lowe price. BrightEdge has a lot of SEO muscle, but unless you have a dedicated resources to really get in and extract actionable value on a regular basis, it may not be your most cost-effective option.
What problems is the product solving and how is that benefiting you?
We find insight into keyword rankings and SEO analysis that helps us prioritze our efforts.
Recommendations to others considering the product:
Know exactly what you are looking for in an SEO analysis tool; other options may offer more for less.
Feature rich, but more than we likely need
What do you like best about the product?
It's a great tool to conduct keyword research and setup tracking for our own keywords and others.
What do you dislike about the product?
There's way more than we have the time or ability to use. We're a small company that doesn't have anyone dedicated to SEO or SEM (it's a part of our jobs instead of our job). If we had time to take full advantage, Brightedge would be a great solution.
What problems is the product solving and how is that benefiting you?
Improving our organic search results and researching paid click strategies.
Nice UX, but lacking in data insights
What do you like best about the product?
very pretty platform with an excellent UX
What do you dislike about the product?
data only updates weekly and the lack of insight when compared to other tools makes the price tag not worth it
What problems is the product solving and how is that benefiting you?
Keyword and ranking management
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